US Tariff Impact on Hospitality Industry Market
Trump Tariffs Ignite Global Business Evolution
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HOSPITALITY INDUSTRY MARKET OVERVIEW
The global hospitality industry market size expanded rapidly in 2024 and will grow substantially by 2032, exhibiting a prodigious CAGR during the forecast period.
Hospitality is a combination of the activity and business that offers services to customers in hotels, restaurants and bars. The hospitality industry includes any business where the primary source of income is the sale of food and drink or the provision of lodging. It is the relationship shared between a host and guest and is functional to the food and beverages sector, along with hotels and the tourism sector that are a part of the border service sector involving a host that provides different service to its consumers in return for goodwill or monetary gains. Even though there is no generally accepted date defining the start of the hospitality segment, it has been in existence for centuries, undergoing revolution depending on the services offered and the demand for the consumer.
The purpose of the personnel working in the hospitality segment is to provide an enjoyable experience to their customers, and they are well taken care of. It is most important for working professionals to exhibit qualities such as empathy, willingness to provide, and patience. Trades working in the hospitality sector are required to follow standard protocols when it comes to hygiene and safety maintenance because ignorance of these aspects leads to a severe loss of life and money. Hospitality is one of the most hopeful markets and is projected to reach newer heights in the future.
COVID-19 IMPACT
"Hospitality Industry Had a Negative Effect Due to Lockdown Restrictions during COVID-19 Pandemic"
The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.
The global market restricted growth was severely affected during the pandemic. It is one of the first industries to register losses from the start of the pandemic until the end which is when most of the travel borders opened up allowing passengers to visit other regions and accept services accessible in the hospitality segment. The pandemic has acted as a massive restraint on the market as governments globally imposed restrictions on domestic and international travel limiting the need for services offered by these entailments. Many people’s lives were shattered because of the stringent lockdown restrictions to curb the spread of coronavirus, where all the services were halted during the period. The supply chain disruption has caused huge delays in the production unit and other services across the world. Even though the market is still recovering from the losses, it is projected to grow with substantial revenue in the coming years.
LATEST TREND
"Integration of Technology in the Hotel Industry to Drive Market Growth"
The trend is the incorporation of advanced technology in the hotel industry is propelling the market growth. The hotels use technologies that are transforming the customer experience. Some technologies are primary to considerable improvements and savings in the hospitality market. The most significant trends in the market are the use of near field communication (NFC) technology, infrared technologies, and robots. NFC offers users the ability to transfer data between devices and make mobile payments an instant, secure process. Infrared sensors are employed in hotels to concentrate on customer complaints involving housekeeping interludes. Hotels are also utilizing robots to deliver facilities to guest rooms and for many other functional purposes.
HOSPITALITY INDUSTRY MARKET SEGMENTATION
By Type
Based on Type, the global market can be categorized into lodging-accommodation, food and beverage, travel and tourism, entertainment industry, and convention centres
- Lodging-Accommodation: This segment is a direct result of travelers prioritizing convenient and comfortable living accommodations in their travel, making lodging the perfect budgeted choice. A variety of options such as hostels, vacation rentals, hotels and more are included in this segment.
- Food and Beverage: This segment is increasing due to the increasing trips and rising demand for prominence of good food and beverages. Restaurants, hotels café, and others come under this sector and are recognized to offer a variety of services in favor of the tourists. Buffets, personalized dining, fine dining, and others are attracting many tourist people to promote their interest in the segment.
- Travel and Tourism: This segment is deemed to hit the market as these services play a key role in providing all the information about planning and organizing the overall trip respectively. These services allow customers to customize their trip according to their interests in every aspect such as accommodations, food, transportation, and others.
- Entertainment Industry: It is the fastest-growing category in the market. This segment fulfills the rising demand of immersive and exclusive experiences at travel destinations. It includes expenditure on activities such as attending concerts, festivals, sports events, cultural performances, and theme parks.
- Convention Centres: This segment is a large building that is designed to hold a convention, where individuals and groups gather to promote and share common interests. They typically offer sufficient floor promotion area to accommodate several thousand attendees. They include convention centers, auditoriums, outdoor venues and others.
By Application
Based on application, the global market can be categorized intoindividual and business
- Individual: A personal hospitality is when someone provides hospitality, meals, beverages, transportation, or lodging on their own property of facilities. Individual hospitality includes making guests comfortable, offering help, expressing regard, and giving gifts.
- Business: Business hospitality is when food, entertainment, and beverages are provided at business events, such as receptions and banquets. This kind of hospitality is considered to be lawful if the attendance serves a business purpose and the person extending the invitation is in attendance with the value is reasonable.
MARKET DYNAMICS
Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.
Driving Factors
"Growing Accessibility to Hospitality-related Services to Boost the Market"
The growing attribute for the hospitality industry market growth is the increasing accessibility amongst the general population to undertake hospitality services. The rise in adoption rate is driven by multiple factors such as increase in disposable income, an increase in the standard of living, and the emergence of food and hotel service for every budget, ranging from low-end to exclusive centers, thus accommodating all consumer segments. With growing globalization, industrialization, and a steady increase in per capita income, more people are now able to afford these services are propelling the market growth.
"Online Travel Agencies and Mobile Applications to Expand the Market"
There are many factors which can propel the market growth. One of the drivers is the rise of online travel agencies (OTAs) and mobile applications, which have revolutionized the way consumers’ book travel and accommodation. The inclination toward experiential travel has increased demand for unique lodging options and immersive activities. With consumers prioritizing experiences over material goods, hospitality businesses are increasingly diversifying technology into the hospitality sector. The implementation of smart technology and AI enhances operational efficiency and improves guest experiences. Hotels and restaurants are exploiting data analytics for better understanding consumer preferences and allowing for personalized marketing strategies.
Restraining Factor
"High Implementation, Maintenance, and Training Cost to Potentially Impede Market Growth"
The constraint for the market expansion is the high initial cost involved in the installation whether on premises and on-cloud. Since the hospitality industry is recovering from high financial loss due to the pandemic, implementing a smart hospitalist solution can be a hampering factor for any hotel due to budget constraints. Majority of hotels who had existing smart hospitality solutions employed in the hotel were expensive to maintain. However, the cost of deployment is usually associated with the complexity of integration pertaining to specific applications.
Opportunity
"Evolving 5 G to transform the Smart Hospitality Industry to Create Opportunity for the Market"
Hotel operators are constantly seeking ways to streamline the guest experience with new digital tools and platforms. 5G can facilitate operators to revolutionize their offerings with cutting edge in-room and cross-facility services and it has potential to make digital transformation in the hotel trade by providing the foundational platform for connecting wireless devices, applications, and people. Hotel operators should be able to deliver more personalized messages to their guests and get a deeper understanding of the guest journey with 5G technology. The complementary technologies such as edge computing and 5G will enable guests to proactively receive customized travel trip tips and recommendations based on individual fondness.
Challenge
"Data Security and Information Sharing Threats Could Be a Potential Challenge for Market"
The market may come across challenges which may hamper the market growth significantly. Intimidation of digital data theft and confidential data leaks are a matter of concern globally. Smart hospitality solutions enclose personal information and personal preferences of guests. Any data leakage can create a problem on the credibility of the hotel brand and have legal consequences. Information sharing across organizations always faced several barriers, including intra-organization, inter-organization, technical issues, and other. Any apprehension from ecosystem members can lower their participating purpose on data contribution to the hospitality big data. To eliminate doubts and concerns from individual executives, public available data on the cloud should be considered, processed, and maintained anonymously so the on organization identity or customers’ details can be accessed or recognized by competitors.
HOSPITALITY INDUSTRY MARKET REGIONAL INSIGHTS
North America
North America has the highest hospitality industry market share owing to rising per capita income. People are more likely to share their trip experiences through social media posts that eventually create awareness of travel for various reasons, which is a major factor in the market’s growth. The United States hospitality industry market contributed significantly to the market expansion due to expenditure on traveling in these countries increasing every year, which encourages the hospitality industry to launch various services in favor of travelers. Also, the U.S. is a perfect place for a holiday destination with a range of natural beauty and adventurous sports and parks that attract people. The government investments to encourage tourism are greatly enhancing the growth rate of the state of the hospitality market.
Europe
Europe is following North America in leading the dominant share of the market with the rising urban population, developed countries such as the U.K. Germany. Italy, Spain, and France are showcasing wonderful experiences for travelers that will eventually propel the market growth rate. European nations travel more often than other nations because these travel trips are a combination of business and personal travel. The tourism industry generated more revenue than other frequently visited places owing to the high cost of living in EU territories propelling the market growth in this region.
Asia
Asia Pacific, the state of the hospitality market, is thriving in reaching the highest CAG owing to the growing economy in developing countries such as India, China, Japan, and others is accelerating the market growth rate in this region. Government schemes to advance regional cultural activities through funding are prompting market share. Apart from this, the other key factors include longer periods of the interest rate cycle, restricted new supply, higher utility expenditure and labor. Furthermore, prominent world hotel chains are speedily growing across the region, with nearly half of the new operators in the development pipeline being made in association with five hotel groups.
KEY INDUSTRY PLAYERS
"Key Industry Players Shaping the Market through Investing in Technology and Market Strategies"
The top players in the market are increasing across the globe, mainly in emerging markets that hold great growth potential. They are investing hugely in developing technological capabilities to offer customized services for instance smart room features and digital concierge solutions and to meet changing traveler expectations. Furthermore, these companies are paying more attention to sustainability by adding ecological processes. The green certificates into their offer to draw the attention of environmentally aware consumers are supporting companies for expanding markets. These players have adopted various growth strategies, such as partnerships, business expansions, mergers and acquisitions, agreements, and collaborations. Some of them are making new products and launching it are the most adopted strategies by major players which helped them innovate their offerings and broaden their customer base.
LIST OF TOP HOSPITALITY INDUSTRY COMPANIES
- Marriott International, Inc. (U.S.)
- Hilton (U.S.)
- AccorHotels (France)
- Wyndham Hotel Group (U.S.)
- Hyatt Hotels Corporation (U.S.)
- Jin Jiang International Hotel Management Co. Ltd.(China)
- Shangri-La Hotels & Resorts (Hong Kong)
- Melia Hotels International (Spain)
- InterContinental Hotels Group PLC (IHG) (U.K.)
- NH Hotel Group (Spain)
- Four Seasons Hotels & Resorts (Canada)
- Kimpton Hotels & Restaurants (U.S.)
- The Cheesecake Factory (U.S.)
KEY INDUSTRY DEVELOPMENTS
March 2024: Compass Group Plc started the first-ever skill center in India under name of ConnectED to impart state-of-the-art hospitality training to new appoints. This initiative is to encourage the new hire to develop a corporate work lifestyle along with the training programs associated with practical methodologies and real-ride simulations. The connected scheme is ascribed to providing quality skills in the hospitals industry that provide employment for the youth in India.
REPORT COVERAGE
The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.
The hospitality industry market is poised for a continued boom pushed by the increasing accessibility amongst the general population to undertake hospitality services and the rise of online travel agencies (OTAs) and mobile applications are having revolutionized the way customers may book travel and room. Despite challenges, which include high initial cost involved in the installation whether on premises and on-cloud and threats of digital data theft and confidential data leaks are a matter of concern for hoteliers globally. Key industry players are spending substantially in emergent technological capabilities to present customized services such as digital concierge solutions and smart room features, to meet changing traveler expectations. Hotel operators are constantly seeking ways to streamline the guest experience with new digital tools and platforms. The 5G has great potential that offers avenues for the market to expand because it can enable operators to revolutionize their offerings with cutting edge in-room and cross-facility services.
Frequently Asked Questions
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Which is the leading region in the hospitality industry market?
North America is the prime area for the hospitality industry market owing to rising per capita income and government investments.
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What are the driving factors of the hospitality industry market?
Growing accessibility to hospitality-related services and online travel agencies and mobile applications are some of the driving factors in the hospitality industry market.
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What are the key hospitality industry market segments?
The key market segmentation, which includes, based on type, the hospitality industry market is lodging-accommodation, food and beverage, travel and tourism, entertainment industry, and convention centres. Based on application, the hospitality industry market is classified as individual and business.