Buy Online Pick Up in Store (BOPIS) Market Size, Share, Growth, and Industry Analysis, By Type (Click & Collect Services, In-store Pickup and Reserve Online), By Application (Retail, E-commerce, Supermarkets and Grocery), and Regional Insights and Forecast to 2033

•   
•   
  

  Request a Free sample to learn more about this report

    

BUY ONLINE PICK UP IN STORE (BOPIS) MARKET OVERVIEW

The global Buy Online Pick Up in Store (BOPIS) Market size was USD 16.88 billion in 2023 and is projected to touch USD 34.17 billion by 2033, exhibiting a CAGR of 8.15% during the forecast period.

The market for BOPIS has also undergone a speedy evolution driven by evolving consumer behavior, emerging technology innovation, and retail digitalization. The concept provides buyers with the ease of shopping online without having to wait for the products to be delivered by collecting them at their preferred store. The surge in the demand for fast, agile, and touchless fulfillment options has compelled retailers across verticals to leverage BOPIS as an extension of their omnichannel plans. It is the most important link between physical retail and e-commerce, enabling in-store store traffic as well as sustaining online momentum in sales. Urban consumers, especially, prefer BOPIS because it is extremely cost-saving as it bypasses delivery restrictions like traffic or unavailability within delivery slots. With additional customers looking for hybrid shopping, BOPIS provides speed, control, and flexibility. Companies now consider BOPIS the answer to upholding delivery, return, and satisfaction expectations. Competitions instead trend towards optimizing back-end logistics, labor, and technology to provide seamless pick-up experiences.

COVID-19 IMPACT

COVID-19 Accelerated BOPIS Adoption, Driving Significant Market Growth and Permanence

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic was a powerful driver in accelerating the growth of the BOPIS market, revolutionizing shopping behavior on a gigantic scale. When physical stores shut and people avoided in-person interactions, consumers happily embraced contactless and secure solutions like BOPIS. It was a lifeline for retail and for consumers too, enabling businesses to triumph even when there were lockdowns. Retailers responded with rapid adoption or enhancement of BOPIS assets such as dedicated pickup locations, curbside pickup, and improved mobile applications. The pandemic introduced millions of consumers to BOPIS for the first time, many of whom remained loyal to the service post-pandemic due to its sheer convenience. These trends in turn legitimized BOPIS as a mainstream fulfillment option in urban and suburban markets. The pandemic picked up technology investments that could have otherwise taken years. Hence, BOPIS is now a here-to-stay component of the fulfillment process for most retailers.

LATEST TRENDS

Market Growth in BOPIS Driven by Tech, Convenience, And Personalization

The BOPIS market is continuing to evolve with a number of the key trends shaping its future, the most notable among them being curbside pickup's growth. Curbside pickup is a fan favorite among customers because of its ease, expediency, and lack of effort on the part of the buyer, particularly during and after the pandemic. Retailers are investing capital in geofencing, real-time order tracking, and coordination between employees to streamline curbside operations. Additionally, applications of artificial intelligence (AI) and machine learning are being employed to predict demand for stock and streamline fulfillment processes. Another key trend is the use of smart lockers and self-retrieval options, providing 24/7 access and less human interaction. Mobile app integration, push notifications, and paperless receipts are still adding more convenience for the customers. BOPIS platforms are also being increasingly prepared to enable hyper-personalized recommendations through user behavior. With growing competition, such technologies will shape the future customer experience in the BOPIS segment.

•   
•   
  

  Request a Free sample to learn more about this report

    

BUY ONLINE PICK UP IN STORE (BOPIS) MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Deadbolt Locks, Knob Locks and Padlocks

• Click & Collect Services: Click & collect services form the core of BOPIS, allowing the shopper to order online and pick them up from specialized store outlets or kiosks. They are very convenient, particularly for shoppers with busy lifestyles. Self-service lockers or drive-through locations have been introduced by some stores for quick picking. The process is also less expensive to execute and facilitates quicker inventory turnover. With retailers, click & collect is a means of generating store visits and selling other products. It is suited for businesses like fashion, electronics, books, and general merchandise as well. Increasing visibility of big-box players with collection areas indicates its increasing popularity. Click & collect also improves operational effectiveness and enables customer retention.

• In-store Pickup: In-store pickup continues to be one of the most traditional and widespread BOPIS processes. Consumers order via the internet and physically report to a counter or pickup station in the store to retrieve orders. It allows for real-time face-to-face dialogue between the consumers and staff with the ability to answer questions or offer higher-priced items to upsell. Merchants can use existing infrastructure while optimizing the process for picking up orders. In-store pickup is also mostly favored by lifestyle businesses, consumer electronics outlets, and department stores. Special counters or lanes are reserved by some stores to hasten the experience and enrich it. The provision of review of items at pickup provides customers with added confidence in their purchase. It also mitigates return rates and frustration among customers.

• Reserve Online: Online reserve is a next-generation BOPIS where customers choose and reserve the product online but do not pay for it. They visit the store to check, experience, and pay for the product—offering convenience with in-store confidence. The practice is strongly preferred in the fashion, footwear, accessory, and luxury categories. It is advantageous to retailers via extra in-store interactions, where clients make extra purchases inside the premises. It further accommodates effective inventory management as well as prevention of unwanted returns. Consumers are comfortable with this model when uncertain about the fit, color, or texture of goods. The reservation policy provides flexibility and enables online browsing and offline purchase. It further acts as a conversion mechanism for uncertain buyers.

By Application

Based on application, the global market can be categorized into Retail, E-commerce, Supermarkets and Grocery

• Retail: For the retail industry, BOPIS is now an essential omnichannel tactic to provide customer convenience and compensate for last-mile logistics issues. It has enabled retailers to leverage physical stores as mini-fulfillment centers to fill the divide between online shopping and in-store. Fashion, cosmetics, electronics, and furniture consumers are leveraging BOPIS to save time and eliminate delivery fees. By providing BOPIS, retailers can enhance store visits and loyalty. It helps in improving stock rotation and increasing the value of physical assets. BOPIS boosts revenue generation by combining e-commerce and physical stores. Retailers are employing analytics to offer personalized BOPIS services to regular customers in greater quantities.

• E-commerce: E-commerce businesses are benefiting from BOPIS by partnering with offline stores or opening pickup points of their own. This combination eliminates delivery bottlenecks and enables quicker order fulfillment of time-sensitive goods. BOPIS provides e-commerce websites with a strategic competitive advantage to raise customer satisfaction and trust, particularly in areas with poor delivery systems. Online-first retailers are also establishing physical stores, but not for purchases, for picking up orders and processing returns. This solution enables e-commerce players to enter markets with no high delivery infrastructure costs. BOPIS enables easier next-day or same-day fulfillment. It also gives customers greater control over their orders, thereby making them less likely to defect to another brand.

• Supermarkets: Supermarkets are adopting BOPIS to make grocery shopping more convenient, particularly for bulk orders required on a weekly or monthly basis. It enables them to pre-order and choose a convenient time slot such that they need not undergo the hassle of having to push through crowded aisles. To fulfill customer requirements, most supermarkets provide temperature-controlled lockers and drive-up express lanes. BOPIS enables better inventory management and lower spoilage in supermarkets. BOPIS also assists in better workforce optimization by assigning staff according to pickup time. The service best serves customers with recurring needs and busy schedules. Discounts or loyalty points are provided by most chains as incentives for BOPIS orders.

• Grocery: Grocery BOPIS is a thriving industry as more and more consumers demand quick, reliable, and clean shopping experiences. With grocery frequency and perishability, BOPIS reduces in-store traffic and saves time. Customers can pre-select fresh produce, meat, and dairy to pick up at their convenience without trading off quality. Real-time inventory adjusts so that products are ready at the time of pickup. For grocery retailers, the model reduces labor expenses and maximizes order batching. It's also calming delivery logistics anxiety for dense cities. Food retailers now have most of their food brands being mobile-first with order personalization to maximize BOPIS food shopping.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Consumer Behavior Shift Toward Convenience Drives Growth

The customers of today are convenience, speed, and availability driven in where they buy products. The BOPIS concept is a response to these directly by combining the online shopping experience with immediate physical pickup. It does away with waiting times to deliver and provides them more control of the purchase process. For cities where timetables are frenetic and delivery arrangements untrustworthy, BOPIS is a desirable option. This flexibility attracts a wide customer base ranging from working consumers to students and parents who are always on the go. Those who are successful in executing BOPIS have an opportunity to differentiate themselves from the competition and deliver value that increases customer loyalty. It also accords with evolving lifestyle patterns that emphasize self-service and independence. Convenience will still be the top priority since adoption of BOPIS will increase even more.

Decrease in Delivery Cost and Return Rate for Retailers Drives Growth

Among the most attractive benefits for retailers is cost savings in terms of lower last-mile delivery costs. Home delivery is costly and more likely to fail because of failed delivery windows. BOPIS prevents this issue by giving consumers control over the final transaction step. Also, store pickup allows for real-time examination of the product, which has the impact of lowering returns and improving satisfaction. Effective reverse logistics equate to higher profit margins and reduced complexity of operations. The model also enables in-store personnel to be redeployed at minimal cost to support online orders. To big-box retailers, it equates to millions of dollars per year saved on logistics. When it comes to cost savings and customer care, BOPIS is a winning combination.

Restraining Factor

Lack of Infrastructure Hinders Market Growth for Small BOPIS retailers

Although BOPIS has been adopted by large retailers, small to medium businesses are typically confronted with colossal barriers to entry. These include the absence of digital infrastructure, i.e., real-time inventory management, built-in POS software, and trained fulfillment personnel. Inadequate dedicated pickup areas or storage areas in-store can cause delays and confusion while transferring orders. Consequently, customer satisfaction will be lost, impacting brand perception as well as long-term loyalty. It becomes more and more difficult for such small players to compete against established chains that can deliver frictionless BOPIS experiences. Furthermore, the upfront cost of developing BOPIS capability can be expensive. Until technological democratization is in an advanced state, this is a significant chokehold on wider adoption.

Smart Locker Adoption Drives BOPIS Market Growth Through Automated Convenience

Opportunity

Increased usage of smart lockers and automated pick-up locations offers a compelling opportunity for Buy Online Pick Up in Store (BOPIS) Market Growth. These technologies enable 24/7 pickup with no employee contact, making it faster, safer, and more affordable. Consumers may position these lockers in dense locations such as malls, neighborhoods, or transportation hubs to provide more convenience. They not only provide contactless fulfillment—a pandemic-era imperative—but also reduce human error and wait time.

Through automation, retailers can expand their BOPIS capabilities without clogging their space. This convergence of technology can be combined with digital authentication and mobile applications for a smooth user experience. As customers expect more security and speed, these intelligent systems will revolutionize pickup logistics.

Real-time Inventory Challenges Hinder BOPIS Market Growth and Efficiency

Challenge

The oldest challenge of the BOPIS model is synchronizing real-time inventory across the online and in-store channels. When an item is listed as available online but not in the store, it results in cancelled orders, angry customers, and lost sales. It requires strong integration among warehouse systems, store inventory, and e-commerce websites in order to get accurate inventory information.

Moreover, repeated manual errors or late stock reporting can weaken fulfillment processes. Requirements to meet same-day or next-day orders add to the complexity for big retailers with many thousands of SKUs. Real-time visibility, automation, and predictive analytics of inventory are the necessary measures to overcome this pain point. The retailers must incur expenses on technology upgrades for uninterrupted and hassle-free BOPIS.

•   
•   
  Request a Free sample to learn more about this report

    

BUY ONLINE PICK UP IN STORE (BOPIS) MARKET REGIONAL INSIGHTS

• North America

North America's Market Growth is Driven by Advanced BOPIS Infrastructure

North America is the most developed market for BOPIS with its highly developed retail infrastructure and strong appetite for digital-first shopping among consumers. Aggressive BOPIS rollouts by front-line retailers like Walmart, Target, and Best Buy have been seen in the region, which continue to advance their omnichannel capabilities. The United States Buy Online Pick Up in Store (BOPIS) market is at the forefront, propelled by top smartphone penetration, the expectation of same-day delivery, and a well-built logistics infrastructure. Technology advancements in stores as well as increased curbside pickup growth have ensured that BOPIS services are smooth and easy. American consumer behavior has irreversibly moved towards click-and-collect, which has become the norm, not an innovation. Marketing also employs data analysis and one-to-one marketing to boost BOPIS engagement.

• Europe

Europe's Drives BOPIS Market Growth with Eco-Friendly, Tech-Driven Retail Solutions

Europe is the prime driver of the Buy Online Pick Up in Store (BOPIS) Market Share, taking advantage of its robust urban infrastructure and eco-conscious customer base. Germany, France, and the United Kingdom have been at the forefront of adopting omnichannel retailing methods like BOPIS. European retailers combine public transport with pick-up points, which is convenient and eco-friendly when it comes to collection. Green home delivery options are favored by most European consumers, so BOPIS becomes an easy option. Government support in the form of digitalization and retail technology also hastens uptake across sectors. Modular pickup systems and stock visibility powered by AI are also being invested in by retailers. Other value-added services like returns processing and product personalization are also part of European BOPIS models.

• Asia

Asia's Sees Rapid BOPIS Market Growth Through Digital Retail Innovation

Asia is proving to be one of the quickest-expanding BOPIS markets, driven by increasing urbanization, widening middle classes, and developing e-commerce ecosystems. China, India, Japan, and South Korea are seeing growing demand for hybrid concepts that integrate digital efficiency with convenience in stores. In high-population cities, BOPIS offers a rational answer to delivery congestion and logistics inefficiencies as well. The stores are betting big on mobile-first platforms, intelligent lockers, and artificial intelligence-led logistics to make this a possibility. Alibaba and JD.com in China are connecting thousands of pick-up points in urban areas. India is also falling in line, with organized players and grocery startups such as BOPIS in metros. The coming together of digital literacy and the necessity of speed in service delivery is propelling regional growth.

KEY INDUSTRY PLAYERS

Market Growth in BOPIS Is Driven by Innovation And Partnerships

Business executives in the BOPIS space are transforming the market with constant innovation, technology adoption, and collaborative partnerships. Walmart, Amazon, Target, Alibaba, Best Buy, and Carrefour are at the forefront of BOPIS excellence. These retailers are investing in AI-driven logistics, real-time inventory optimization, and customer-focused mobile apps to grow frictionless pickup experiences. Their approaches tend to include the retooling of store formats to feature pickup counters prominently, such as curbside pickup, and more forceful customer notification by SMS or app alerts. Walmart and Target, for example, provide same-day pickup with automated tracking, while Amazon takes advantage of its sprawling locker and Whole Foods network. Alibaba's online-offline commerce integration has made pickup points vital retail touchpoints in China. These industry titans are shaping the response of smaller retail chains and local chains to the BOPIS model.

List Of Top Buy Online Pick Up In Store (Bopis) Companies

• Walmart (U.S.)
• Target (U.S.)
• The Home Depot (U.S.)
• Lowe's (U.S.)
• Best Buy (U.S.)

KEY INDUSTRY DEVELOPMENT

September 2020:  Walmart dramatically rolled out curbside pickup activity in several hundred new U.S. stores in September 2020 to manage record-breaking demand throughout the pandemic. The launch came after several months of infrastructure investment, including the hiring of more employees, using geofencing, and enhancing its mobile app to support customer check-ins. The initiative enabled Walmart to provide faster, touchless service at scale and attract new and existing customers worried about health and safety. It also improved last-mile fulfillment efficiency and cut dependence on third-party logistics. With the addition of parking lot infrastructure with designated pickup points and backend coordination enhancements, Walmart was able to implement speed as well as precision. This step solidified Walmart's leadership in the United States Buy Online Pick Up in Store (BOPIS) market and established a new retail innovation benchmark.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.