Wheat Flour (Atta) Market Size, Share, Growth, and Industry Analysis, By Type (Ragi Atta, Bajra Atta, Soyabean Atta, Multi Grain Atta and Others), By Application (Food Use, Feed Use and Others) and Regional Insights and Forecast to 2033

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WHEAT FLOUR (ATTA) MARKET REPORT OVERVIEW

The global Wheat Flour (Atta) market size valued at approximately USD 259.6 billion in 2024 and is expected to reach USD 350.6 billion by 2033, growing at a compound annual growth rate (CAGR) of about 3.4% from 2025 to 2033.

Wheat Flour also known as Atta is used very often in food preparation in Asian especially south Asian and Middle Eastern Region. It is flour prepared from wheat grains and in its finest powder form, straight from the grinding mill, it is used mainly in the preparation of chapatti, parathas, nan, rotis and other related type of breads.

COVID-19 IMPACT

"Wheat Flour (Atta) Industry Had a Positive Effect Due to Increased Demand for Packaged and Retail Wheat Flour (Atta) during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

When lockdowns and social distancing became the new norm, consumption migration was observed across many food segments for home cooking which in return benefited wheat flour especially in its packaged forms. Atta turned into an indispensable part of pantries as individuals and families looked to cook homemade roti, bread and other meals from home since restaurant business ceased to exist.

LATEST TRENDS

"Shift Towards Health-Conscious Products to Propel Market Growth"

Whole wheat atta has started replacing the refined flour (maida) due to enhancing consumers’ awareness about health and nutritious food. It is vital to note that whole wheat flour contains fiber, vitamins and minerals, which makes it more attractive to those consumers who have a consideration of their heath in mind. Fortified wheat flour is gaining popularity due to health aspects caused by nutritional deficiencies such as iron, folic acid and vitamins fortification. Most manufacturers are today processing fortified atta that particularly targets regions that have high cases of malnutrition.

WHEAT FLOUR (ATTA) MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Ragi Atta, Bajra Atta, Soyabean Atta, Multi Grain Atta and Others.

• Ragi Atta- Millet commonly called Ragi is one of the most nutritious grains used in diet commonly in the regions of India, Africa, and some part of Asia.

• Bajra Atta- Bajra is an arid SE zone grain and is used in parts of India and some other parts of Africa.

• Soyabean Atta- Soyabean Atta is prepared by milling soyabeans which is a pulse that contains high amount of protein and essential fat. Soybean is originally produced in East Asia, but it is produced worldwide.

• Multi Grain Atta- Multi- grain atta is a mix of wheat flour with grains like oats, barley, ragi, bajra, soybean and flax seed. There are usually differences in terms of a particular brand or regional habits regarding the grains used in the process.

By Application

Based on application the global market can be categorized into Food Use, Feed Use and Others.

• Food Use- Of all the flours, the most used in the food industry is wheat flour especially atta. It plays a significant role in nearly all culinary traditions but it is most prominent in South Asian cooking, and is employed to produce a number of items.

• Feed Use- It is used in the production of feed for animals, common as bran wheat or grounded wheat flour amongst the feed. It is used as a supplement in animal feed, which makes a component in the food ration, essential.

Driving Factors

"Rising Health Consciousness to Drive Market Advancement"

One of the key driving factors in the Wheat Flour (Atta) market growth is the Rising Health Consciousness.With awareness about health consciousness among consumers on the rise, ‘whole wheat four’ is more popular than ‘refined flour’ locally known as ‘Maida’. In Whole meal flour, fiber, vitamins and mineral are retained more as compared to the processed wheat flour. The more the people become conscious of the effects of lacking certain nutrients, the more frequently the wheat flour produced is fortified with iron, vitamin B and other important nutrients. Moreover, increasing consumption of the organic food has resulted in high demands for organic wheat flour.

"Increased Consumer Demand for Convenience Foods to Expand the Market"

Pre-packed dough products, instant mixes (pancake mixes, dosa mixes etc), and frozen flat bread are some of the convenience foods which are moving up the ladder because of the growing fast food culture and Nuclear families. These products can be regarded as helpful for the target customers who like to have ready-made meals still they don’t have enough time to cook meal from the scratch.

Restraining Factor

"Fluctuating Wheat Prices to potentially impede Market Growth "

The cost of wheat, which is an input to wheat flour is unpredictable and, in most cases, fluctuates greatly. This volatility depends on various aspects like the climatic changes, the specialties of world supplies, sea supplies and governmental measures of the production of foods and the exportation of foods. This paper focuses on how increased prices of wheat can affect the production of wheat flour, prices and demand.

Opportunity

"Growing Health Consciousness to Create Opportunity for the Product in the Market"

As the consumer emphasized on a healthy diet, the demand for whole wheat flour (atta) and whole grain products are growing higher they are rich in fiber’s vitamins and minerals. This change in consumer behavior pertaining to preference and intake of healthy foods offers the wheat flour market the chance to meet the rising requirements of whole wheat recipes including roti, paratha, and bread. Also, gluten-free and low carb diets can be used as a boost to wheat flour producers to come up with unique flour products in a bid to accommodate for the special types of diets for health-conscious individuals.

Challenge

"Climate Change and Environmental Risks Could Be a Potential Challenge for Consumers"

Weather plays a critical role in the cultivation of wheat as a crop producer. They include; climate change that leads to production of disastrous effects such as droughts, floods and variations in temperature which also lead to decreased yields in wheat production. Higher crop yields have a direct correlation with the supply and price of wheat and it becomes difficult fr wheat flour manufacturers to sort out the raw material and avoid fluctuations in their price.

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WHEAT FLOUR (ATTA) MARKET REGIONAL INSIGHTS

• North America

The largest demand for wheat flour in the U.S. and Canada is for bakery products, pasta and snack foods. However, the increasing shifts towards low and gluten-free carbohydrates might fairly limit the overall market demand.

• Europe

Another element, which has to be taken into consideration, is the need of the European countries, which are traditionally baking bread, for the wheat flour. Nonetheless, demand growth in some of these regions has now begun to slow down with local consumers adopting healthier, and gluten free, wheat flour product alternatives.

• Asia

Asia Pacific has emerged as the most dominant region in the Wheat Flour (Atta) market share due to a convergence of factors that propel its leadership in this dynamic industry. Asia Pacific is at the moment the most dominant region in the Wheat Flour (Atta) market share due to a number of factors that have pushed this region to the forefront of this evolving industry. India, China and Pakistan have a large population with high per capita consumption for wheat flour food specially in the form of staple foods.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Wheat Flour (Atta) Market Through Innovation and Market Expansion"

Key enterprise players are shaping the Wheat Flour (Atta) marketplace through strategic innovation and marketplace growth. Consequently, the global wheat flour market is experiencing a shift that sees many companies come up with the new types and qualities of wheat flour, including; whole wheat flour, Gluten-free wheat flour, organic atta, and high proteinatta among others. These are products that address shift consumer tendency towards healthy products.

List of Top Wheat Flour (Atta) Companies

• Radha Soami Food Products (India)
• Hindustan Unilever Limited (India)
• Shakti Bhog Foods Limited (India)
• Samrat (India)
• Adani Wilmar (India)

KEY INDUSTRY DEVELOPMENTS

May 2022: The Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) which owns the Amul brand launched organic whole wheat flour.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated time frame. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.