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OUTDOOR FURNITURE MARKET OVERVIEW
The global outdoor furniture market size is predicted to reach USD XX billion by 2033 from USD XX billion in 2025, registering a CAGR of XX% during the forecast period.
Outdoor furniture makes outdoor spaces like balconies, gardens, and patios more comfortable and enjoyable. These tough easy-to-care-for pieces work well in homes and businesses needing little upkeep. People love them because they don't rust, get damaged by water, or lose their color. More people want this furniture as cities grow and living standards get better. This leads makers to create good-looking, light, and eco-friendly products that match what buyers are looking for these days.
Furniture makers are now focusing on creating pieces that are eco-friendly and durable. They use light materials and green methods to make products that appeal to people who care about looks and the planet. What's more, we're seeing a move toward furniture that serves multiple purposes perfect for compact homes. This reflects the ongoing growth of city populations.
COVID-19 IMPACT
The Outdoor Furniture Market was negatively affected due to supply chain disruptions during the COVID-19 pandemic. The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.
Supply chain problems such as lack of raw materials and closed factories, held back production. Shuttered stores and lockdowns also had an impact on sales as people changed their spending habits, focusing on must-have items instead of optional ones like patio furniture. Some makers saw more demand as folks put money into fixing up their homes and outdoor spaces for fun. However, the whole market struggled to deal with a shaky economy and shipping issues.
LATEST TREND
"Sustainability fuels outdoor living market expansion"
A key trend that has an impact on the outdoor living industry's growth is the rising demand to purchase sustainable and eco-friendly products. Buyers are becoming more aware of environmental issues and want to find furniture made from recycled materials, wood from sustainable forests, or other green options. Businesses are adapting by adding these materials and techniques to their production processes to create furniture that looks good, lasts long, and helps the environment. This focus on going green appeals to a growing group of shoppers driving sales and changing the direction of the outdoor furniture business.
OUTDOOR FURNITURE MARKET SEGMENTATION
By Type
Based on Type, the global market can be categorized into sofa, dining set, umbrella and tent, and other
- Sofas: Outdoor sofas provide comfortable seating areas for relaxation and entertaining. They are made of different materials, come in different styles and sizes, and suit different tastes and outdoor space areas. Demand stems from the need to have cozy and fashionable outdoor living areas.
- Dining Sets: Outdoor dining sets establish a special area for al fresco dining and entertaining. Dining sets usually comprise a table and chairs, specifically made to hold up to the outdoors. They are favorite choices for extending dining and entertaining beyond the indoors.
- Umbrellas and Tents: Umbrellas and tents offer shade and protection from rain and the sun, increasing the usability of outdoor areas. They are a necessity for creating comfortable outdoor spaces, especially in warm climates.
- Other: This group includes other exterior furniture types, such as lounge chairs, hammocks, benches, and storage options. These pieces add functionality and overall design to outdoor spaces, addressing individual needs and desires.
By Sales Channel
Based on sales channel, the global market can be categorized into online and offline.
- Online Sales: The ease of online shopping draws consumers to make purchases via e-commerce websites. Online stores provide a vast array of brands, designs, and price ranges, frequently with extensive product details, customer reviews, and virtual try-on capabilities. Home delivery and easy return policies also make online shopping more appealing.
- Offline Sales: Offline retailers, such as brick-and-mortar locations, are still a major part of the marketplace. Brick-and-mortar locations provide the customer with the ability to physically touch and observe furniture prior to making a purchase. Specialty furniture boutiques, department stores, and home improvement centers typically stock a select number of products and have one-on-one customer service.
MARKET DYNAMICS
Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.
Driving Factors
"Growing Demand for Outdoor Areas"
The outdoor furniture industry is dominated by one of its major drivers, the growing demand for comfortable and functional outdoor living spaces. Consumers are enhancing their garden, deck, and patio, taking their living room outside. This is fuelled by the desire to unwind, entertain, and connect with nature, and so there has been an increasing demand for good quality outdoor furniture, directly impacting outdoor furniture market growth.
"Increasing Disposable Incomes and Lifestyle Shifts"
Increased disposable incomes in most countries are allowing customers to spend more on leisure activities and home refurbishments, such as outdoor furniture. Increased lifestyle shifts, with an increased focus on leisure and outdoor recreation, also propel the market growth.
Restraining Factor
"Seasonality and Weather Dependence"
This market is by design weather- and season-dependent. Demand usually occurs during warmer seasons and can soften with the onset of cold months or bad weather. Seasonality can make sales volumes and manufacturers' and retailers' revenues fluctuate.
Opportunity
"Materials and Design Innovation"
Continuous innovation in materials and design is a huge market expansion opportunity. The use of new materials that are stronger, weather-resistant, and sustainable is an area of investigation for manufacturers. Innovative designs optimized for comfort, functionality, and aesthetics can enhance consumer appeal and boost sales.
Challenge
"Competition and Price Pressure"
The industry is competitive, with many established brands and new entrants. Competition may result in price pressure, affecting manufacturers' profit margins. Firms must differentiate themselves by offering distinctive products, robust brands, and optimized supply chains to stay competitive.
OUTDOOR FURNITURE MARKET REGIONAL INSIGHTS
Asia
The Asia-Pacific region leads the world in outdoor furniture commanding a big outdoor furniture market share. This dominance stems from several factors. The growing middle class in the area spends more on home upgrades and outdoor living. The booming tourism and hospitality industry in Southeast Asia, creates a high need for outdoor furniture in resorts and hotels. Also, Asia-Pacific's role as a key manufacturing hub China, gives it an edge in cheap production and export. The rising focus on sustainability and the shift towards eco-friendly materials and designs match what consumers in the region want. The rapid growth of cities in India boosts the demand in both homes and businesses.
North America
North America is responsible for a large percentage of the outdoor furniture market. The United States outdoor furniture market forms a large part of this market due to its large population and robust consumer expenditure. Canada is also responsible for a large percentage, with rising urbanization and focus on outdoor living generating a strong demand for outdoor furniture. All across North America, a strong economy spurs consumer spending on furniture for the house and outdoor rooms. A pervasive cultural emphasis on living outdoors and entertaining also sparks demand for top-grade outdoor furnishings. Ongoing house remodeling and upgrading of the outside space stimulates market growth. Apart from that, the settled-up e-commerce platforms in North America facilitate outdoor furniture online business with convenient accessibility to large quantities of products by consumers.
Europe
Europe covers a considerable segment of the entire outdoor furniture global market. The developed market contains well-established brands and varied assortment of products. Design, as well as aesthetics, matter a lot with European consumers who demand fashionable, innovative outdoor furniture. Growing recognition of the value of urban parks and outdoor recreation also enhances regional market growth. The varied climates throughout Europe require a range of products, meeting different weather patterns and consumer demands.
KEY INDUSTRY PLAYERS
Big companies in the industry are using different tactics to keep and grow their market shares. They keep making new products using new materials, designs, and features to match what customers want. These firms also add more product types to offer more choices and serve smaller markets. They're paying more attention to environmental issues and materials to attract eco-friendly buyers. They buy other companies and team up with others to expand their reach and get new tech. Also, these businesses are making their offline and online sales channels better. They're spending more on ads and building their brands to stand out and keep customers loyal in a tough market.
List Of Top Outdoor Furniture Companies
- Yotrio Corporation (China)
- Brown Jordan (U.S.)
- Agio International (U.S.)
- DEDON (Germany)
- The Keter Group (Israel)
- Royal Botania (Belgium)
- HIGOLD (China)
- KETTAL (Barcelona)
- Tuuci (U.S.)
- Lloyd Flanders (U.S.)
- Hartman (Germany)
- Emu Group (Italy)
- Homecrest Outdoor Living (U.S.)
- Treasure Garden Incorporated (U.S.)
- COMFORT (U.S.)
KEY INDUSTRY DEVELOPMENT
March 2024: Brown Jordan, a high-end outdoor furniture manufacturer, released its new "Coastal Collection" of weather-resistant pieces made from new materials and focusing on sustainable design. The line uses recycled ocean plastic and features a new finish technology that creates longer-lasting, more durable finishes while having a smaller environmental footprint. This initiative shows a building industry movement to use sustainable design and materials as well as the rising demand for long-lasting and durable products.
REPORT COVERAGE
The research covers a full SWOT analysis and sheds light on what's next for the market. It looks at many things that help the market grow checking out all sorts of market types and ways people might use it in the years to come. The study looks at what's happening now and key moments from the past giving a complete picture of what makes up the market and where it might grow.
The market will keep growing as people want more outdoor spaces, have more money to spend, and see new materials and designs. While seasons and other companies pose challenges, the market is grabbing chances from people's growing interest in eco-friendly products and outdoor fun. Big names in the industry are leading the charge with new products, team-ups with other companies, and trying to make things better for customers. As people want to create laid-back useful, and stylish outdoor areas, the outdoor living business is ready to take off pushed forward by new ideas and more ways to use outdoor spaces.
Frequently Asked Questions
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What are the driving factors of the outdoor furniture market?
Increased demand for outdoors spaces and increasing disposable incomes and lifestyle shifts.
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What are the key outdoor furniture market segments?
The key outdoor furniture market segmentation includes, based on type which is classified as sofa, dining set, umbrella and tent, others and based on sales channel, classified as online and offline.