Mung Bean Market Size, Share, Growth, And Industry Analysis, by Type (Non-GMO Seed, GMO Seed,), By Application (Online Sale, Offline Sale) and Regional Insights and Forecast to 2033

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MUNG BEAN MARKET OVERVIEW

The mung bean market, valued at USD 2.19 billion in 2024, is projected to reach USD 2.22 billion in 2025 and further escalate to USD 2.47 billion by 2033, driven by a strong CAGR of 1.34%.

Mung Beans (Vigna radiata) are small, green legumes that have been grown for thousands of years significantly in the Asian countries. Mung Beans are power pact with high nutritional value owing to its contents such as, high protein content, fiber, vitamins and minerals. Mung Beans are used in various dishes, such as, soups, salads, desserts, and as sprouts. Mung bean apart from being used in culinary has several benefits to it such as, it helps in digestion, reduces inflammation, and also helps prevent chronic heart diseases and diabetes. They can be grown throughout the year making it a good crop for farmers all over the world

Recently, there has been a steady upwards growth in the mung beans market. Owing to the increased health consciousness amongst people and rising demand in plant-based proteins the market for mung bean is increasing. The mung bean market expansion is further bolstered due to the shift towards veganism and vegetarian diets, mung bean is known to be an excellent meat alternative. Moreover, the accessibility of mung bean has improved due to the expansion of e-commerce platforms, this is a huge contributing factor of market expansion.

RUSSIA-UKRAINE WAR IMPACT

"Mung Bean Market Had a Negative Effect Due to Market Volatility During the Russia-Ukraine War"

The availability of commodities like wheat, maize, and oilseeds has been majorly hindered due to the Russia-Ukraine war. Ukraine is a major exported of these commodities across the world. Though these regions are not major exporters of mung beans, the war has impacted the global agriculture which has led to broader market volatility. The fluctuation in the cost and availability of plant-based protein has fluctuated resulting in focusing the resources towards staple crops. In addition, the conflict has increased concerns about global food security, leading nations to diversify their protein sources and, in turn, increasing the demand for mung beans.

LATEST TREND

"Rising Shift Towards Plant-Based Diets to Drive Market Growth"

The rising shift towards plant-based diets amongst consumers is the key trend in the mung bean market. This shift is attributed towards the health consciousness and animal welfare. Owing to its high contents of, nutrients and proteins mung beans have become a popular alternative for meat. The food industry has enhanced its game by introducing mung bean-based products like, plant-based meat options and dairy-free products. Moreover, there is an increasing demand for organic mung beans, driven by consumers' preference for non-GMO and pesticide-free products. This trend has encouraged farmers to adopt organic farming practices, further influencing the market dynamics.

MUNG BEAN MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Non-GMO Seed, GMO Seed.

• Non-GMO: Being non-GMO, these mung bean seeds are not grown with the help of any genetically modified organisms, and thus very appealing for consumers searching for protein-rich foods. The major driving force for such an increase was the health-conscious yet skeptical customers who do not prefer GM-based varieties.

• GMO seed: The seed of genetically modified mung beans has been modified to have a host of pest resistance and high yield. While cultivation brings efficiency, the public perception of the seed in terms of its safety and environmental impact is still contentious due to ongoing debates of the GMO.

By Application

Based on application, the global market can be categorized into Online Sale, Offline Sale.

• Online Sale: The online sale of mung beans has been on the rise with the rise of e-commerce platforms, giving convenience to consumers to have access to a variety of products. Such digital marketplaces enable purchases directly from producers, thus giving the market much further reach even at perhaps a more competitive price.

• Offline Sale: Brick-and-mortar shops, including supermarkets and health food shops, still play a major role in the distribution of mung beans. The stores offer a chance for physical inspection of products for in-house customers who prefer shopping.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Global Awareness on Nutrition and Health to Boost the Market"

Mung bean market growth is largely on account of greater global awareness on nutrition and health. Mung beans meet that criteria because they are rich in protein, fiber, vitamins, and minerals- which are all nutrient requirements consumers demand from foods. Mung beans have become popular owing to the increasing awareness of their health-promoting value, such as better digestion, weight control, and a lower risk for chronic diseases. Those health reasons, combined with increasing health problems resulting from lifestyle factors, are likely creating a greater willingness for consumers to select health-based foods. The food industry responds to this health-conscious market through the introduction of a variety of mung bean-based products such as snacks, pasta, and meat substitutes. Several culinary applications of mung beans add to their attractiveness, which in turn supports sustained expansion of the market.

"Shift Towards Plant-Based Diets to Expand the Market"

Global shift in plant-based diets has largely contributed to the increased mung bean market share. Some of these include a concern for the environment, a care for animals, and some healthiness related to plant-based diets and meatless people. Plant protein-rich mung beans finally became an intrinsic part of supplementation in most plant protein diets because they represented a better alternative for vitamin usage and had calories from animal sources. Innovations in the food industry in developing plant-based products such as dairy substitutes and meat analogs based on mung beans have increased sales for mung beans. Moreover, the popularity of mung beans as holding grounds in the global food market also comes out of endorsements by health professionals and trending celebrities that advocate plant-based nutrition.

Restraining Factor

"Susceptibility Of Mung Bean Crops Toward Harsh Weather to Potentially Impede Market Growth"

The susceptibility of mung bean crops toward harsh weather, conditions, and diseases that can alter yield expectation stands as a major constraint. Agricultural risks hamper the steady supply of mung beans and lead to price fluctuations. Interest in mung beans is lacking in some regions, which in turn impedes the effective market penetration of the crop. Knowing little of the nutritional values and cooking attributes of mung beans, consumers would be the least inclined to add this crop to their diet. Investment in agricultural research geared toward developing crop varieties that can withstand stress and concurrent marketing efforts targeting the consumer to publicize the benefit of including mung beans in one's diet becomes paramount in addressing these challenges.

Opportunity

"Changing Trend of Eating Habits to Create Opportunity for the Product in the Market"

The mung bean market is quite ripe and endowed with opportunities, especially where demand for plant-based proteins is increasing. With the changing trend of eating habits, many food manufacturers can suck from this chance by coming up with inventions and new product lines that take advantage of mung beans, such as manufacturing plant-based meat substitutes, protein powders, and ready-to-eat meals. The upward trend indicates organic and sustainable favor further strength for the market because most consumers want foods that are naturally grown and pesticide-free. Most mung beans are now available to consumers globally due to increased e-commerce and turnkey solutions into the digital retail environment.

Challenge

"Production Disruptions from Climate Changes Could Be a Potential Challenge for Consumers"

Stability in the supply chain for mung beans is one of the most significant issues concerning the mung bean market. Production disruptions from climate changes, pest infestation, or constricted trade will affect delay glitches in availability and pricing of mung beans, which are primarily grown in India, China, and Southeast Asia. Another important hindrance for market expansion is consumer awareness in the West. Many consumers still do not know much about mung beans, even though plant-based diets are becoming more popular. There are other plant-based protein sources, such as soybeans and peas, that have a competitive edge over mung beans because they gained acceptance in food processing industries for food-derived products. Investments in supply chain resilience, consumer education, and marketing campaigns are essential for overcoming these hurdles.

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MUNG BEAN MARKET REGIONAL INSIGHTS

• North America

North America is witnessing a steady rise in the demand for mung beans, driven by increasing consumer interest in plant-based and gluten-free diets. The U.S., in particular, has seen a growing adoption of mung bean-based products, especially in the health-conscious and vegan communities. The industry, which has taken fancy to mung bean protein, has many innovative products like plant-based eggs and protein drinks in the offing. Greater awareness and consumption of mung beans have been reported through the increased presence of Asian foods in mainstream food culture. Canada is also shaping as an important market as consumers’ interest in sustainability issues is on the rise and increasing focus on plant-based food sources is evident. Nevertheless, since mung beans are hardly grown in North America, the market-scope is shuttled between suppliers and importers, rendering itself vulnerable to international trade fluctuations.

• Europe

Europe's mung bean market is expanding mostly due to rising preference for organic foods and plant-based diets. Mung beans find increased demand, especially in the vegan and vegetarian food industry in countries such as Germany, the UK, and France. Mung beans with accompanied derivatives such as dairy-free alternatives and protein-rich snacks, are being actively introduced into the mainstream market by the European food industry. Production of mung beans is minimal in Europe. Therefore, Europe relies intensely on imports from Asia impacting regional prices and availability issues.

• Asia

Most of the production and consumption of mung beans take place in India, China, and the Southeast Asian regions. Consequently, Asia is the largest producer and consumer region. Mung beans have been used in many traditional dishes and desserts, as well as sprouts in the dietary preferences of Asians. India is one of the top producers, with China being a major consumer and exporter. These days visibility of mung beans in the market is further enhanced in Asia due to the high nutritional awareness about the numerous health benefits. The market in Asia is the gainer of well-organized Agri practices and some support from local government for the cultivation of beans.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Leading companies in the mung bean market are focusing on innovative practices and establishing strategic partnerships to boost market growth through sustainable agricultural practices. Industry players are also investing in research and development to enhance crop yields and introduce mung bean products with value additions. Other companies have been expanding their global distribution networks to reach new customer bases. Moreover, the collaborations between agricultural companies and food manufacturers are helping to create mung bean-based alternatives such as plant-based dairy products and protein supplements. Leveraging advancements in processing technologies and sustainable farming from these players ensures a bright future and sustainable growth for the mung bean market.

List of Top Mung Bean Companies

• Arkar Oo Co., Ltd. (Myanmar)
• Gaurav International Limited (India)
• YC Consumer Goods Private Limited (India)
• Australian Mungbean Company (Australia)
• Llc Agrochiminvest (Ukraine)

KEY INDUSTRY DEVELOPMENT

March 2024: The International Mung bean Congress was held in Bangkok, Thailand. The development of climate-resilient varieties and more mechanized harvesting technologies was one of the research priorities talked about at the event. It is set and poised to take the mungbean future closer to its destiny.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The mung bean is seeing huge development, powered by expanding attention to its advantages, rising consumer interest in sustainable solutions, and persistent technological headways. In spite of the fact that it faces difficulties like supply limitations and increasing costs, the continuous interest for innovative and excellent choices is driving extension and progress across the area. Key industry players are driving advancement through essential developments and market extensions, improving both supply and appeal. As purchaser inclinations shift towards better and more different choices, the market is supposed to thrive, upheld by progressing developments and a developing acknowledgment of its contributions.