Higher Education M-learning Market Size, Share, Growth, And Industry Analysis by Type (Learning Applications, Non-Learning Applications) by Application (Educational Institutions, Universities, Training Organizations, Others) Regional Forecast By 2033

HIGHER EDUCATION M-LEARNING MARKET REPORT OVERVIEW

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The global Higher Education M-learning Market size was USD 5 billion in 2024, is expected to rise to USD 5.97 billion in 2025, and is forecasted to reach USD 24.5 billion by 2033, expanding at a CAGR of 19.3% throughout the period. Our market study includes an analysis of key players such as Adobe Systems, Blackboard, D2L, LearnCast, Adrenna, Aptara and Others.

Mobile learning, often known as m-learning, is a style of education that makes use of portable electronic devices like smartphones and tablets to offer instructional material and promote learning. M-learning may take many different forms in the context of higher education, including mobile study applications, course materials that are mobile-friendly, and even full-fledged online degree programmes that can be completed fully on a mobile device. Flexibility is one of m-main learning's benefits for higher education. As long as they have a mobile device and an internet connection, students may access course materials and take part in class discussions whenever and wherever they want. This can be especially helpful for working students who are returning to school as well as for students who find it challenging to attend regular in-person classes due to other obligations like family or employment.

The popularity of online and remote learning programmes is a key growth factor in the higher education M-learning industry. Many universities now provide online and remote learning courses that can be accessed using mobile devices, enabling students to do assignments and use materials whenever and wherever they choose. To meet the demands of the higher education industry, several market leaders are also providing a range of solutions, including mobile-compatible learning management systems (LMS), mobile-compatible e-learning materials, and mobile-compatible assessment tools. In the upcoming years, the higher education M-learning market size is anticipated to expand due to rising student device ownership and the rising acceptance of online and remote learning courses.

HIGHER EDUCATION M-LEARNING MARKET SHARE FACT AND FIGURES

Regional Breakdown

• North America: Holds a significant market share, driven by major brands and a high concentration of users. The region benefits from advanced technological infrastructure and widespread adoption of digital learning tools. The market is expected to grow at a robust CAGR, fueled by continuous innovation and investment in educational technologies.

• Asia-Pacific: Accounts for a substantial portion of the market, with countries like China, India, and Japan leading the adoption of mobile learning solutions. The region is anticipated to witness the highest growth rate during the forecast period, driven by increased internet penetration and government initiatives promoting digital education.

• Europe: Holds a notable market share, particularly in countries such as France, Spain, and Portugal. The European market is expected to grow steadily, supported by the integration of mobile learning platforms in higher education institutions and a strong emphasis on educational innovation.

• Rest of the World: Represents a smaller segment of the global market, with emerging adoption in regions like Latin America, the Middle East, and Africa. These areas are gradually embracing mobile learning solutions, contributing to the overall market expansion.

Product Segments Breakdown

• Learning Applications: Dominates the market with approximately 70% of sales, amounting to about $3.5 billion in 2024. This segment is expected to grow at a robust CAGR, driven by the increasing demand for interactive and flexible learning solutions.

• Non-Learning Applications: Holds around 30% of the market, or about $1.5 billion in 2024. This segment includes tools and platforms that support administrative functions, communication, and other non-educational services within higher education institutions.

Growth Factors

• Technological Advancements: Continuous innovation in mobile technologies enhances the functionality and accessibility of learning applications.

• Increased Internet Penetration: Wider internet access enables more students to engage with mobile learning platforms, particularly in developing regions.

• Government Initiatives: Policies promoting digital education and the integration of technology in learning environments contribute to market growth.

• Shift Towards Personalized Learning: The demand for customized learning experiences drives the adoption of mobile learning solutions that cater to individual learning styles and paces.

COVID-19 IMPACT

"Pandemic Accelerated The Adoption Of M-Learning In Higher Education And Led To An Increase In Demand For M-Learning Solutions And Tools"

The higher education market has been significantly impacted by the COVID-19 pandemic, notably in the field of mobile learning (m-learning). The use of mobile learning as a way to maintain education during the epidemic has been pushed by the abrupt move to remote learning. Institutions have been obliged to invest in technological solutions to enable remote learning, including m-learning platforms and tools, as a result of campus closures and the move to online learning. The need for m-learning solutions, such as mobile apps and mobile-friendly e-learning platforms, has increased as a result of this.

The COVID-19 pandemic has also brought attention to the value of teamwork and communication in mobile learning. Institutions have been compelled to develop fresh strategies to keep students interested and connected to their classmates and instructors as a result of the move to remote learning. In order to enhance m-learning, this has increased the usage of collaboration and communication technologies including chatbots, social media platforms, and online forums. The COVID-19 pandemic has sped up the adoption of mobile learning in higher education and raised demand for mobile learning tools and solutions. It seems probable that the trend toward mobile learning will continue to gain traction as the globe struggles to contain the epidemic, creating a more flexible and adaptive higher education system.

LATEST TRENDS

"Trend Of Enhancing Mobile Learning Experiences With Virtual And Augmented Reality Technology To Grow The Market"

Virtual and augmented reality (VR and AR) technologies are a trend in mobile learning that is gaining popularity. With the aid of these technologies, students may experience a virtual or augmented version of the subjects they are studying, making learning more engaging and participatory. Students may fully immerse themselves in a virtual world using virtual reality (VR) technology, imitating real-life situations and experiences. Students studying medical may undertake virtual operations, and those studying architecture can create and tour virtual structures using VR.

On the other hand, augmented reality (AR) technology overlays digital data on the actual environment to improve the student's grasp of a subject. Students studying anatomy, for instance, can utilise augmented reality to examine and interact with digital 3D representations of the human body. These tools may give students interesting, captivating, and immersive learning experiences, which has huge promise for mobile learning. Additionally, they enable students to access course materials whenever and wherever they choose, provided they have a mobile device with the required software or application. In summary, VR and AR technologies are becoming a trend in mobile learning experiences as they provide students with interactive, engaging and immersive experiences, and have potential to improve accessibility and inclusion in education.

HIGHER EDUCATION M-LEARNING MARKET SEGMENTATION

By Type

Depending on higher education M-learning given are types: Learning Applications, Non-Learning Applications. The Learning Applications type will capture the maximum market share through 2033.

By Application

The market is divided in Educational Institutions, Universities, Training Organizations, Others based on application. The global higher education M-learning market players in cover segment like Educational Institutions will dominate the market share during 2024-2033.

DRIVING FACTORS

"Growing Desire For Flexible And Individualized Learning to Drive Market Growth"

Students may access instructional materials, take part in online conversations, and do projects while on the road thanks to mobile learning, which gives them the freedom to study whenever and wherever they choose. Working students and those who are unable to attend traditional classroom-based teaching would particularly benefit from this flexibility. The higher education M-learning industry is expanding as a result of personalized learning, which is another important element. Students may customise their education via mobile learning to meet their unique needs and interests, which can boost engagement and improve learning results. For instance, students can obtain instructional material that is especially suited to their level of comprehension and learning preferences, which can aid in their better assimilation and retention of the information. The rising demand for flexible and personalized learning is a major factor driving the higher education M-learning market growth. As more students and educators recognize the benefits of mobile learning, the demand for these solutions is likely to continue to grow in the coming years.

"Increasing Use Of Technology In Education To Support The Growth Of The M-Learning Sector In Higher Education"

More universities and colleges are using digital learning solutions, which has increased the use of technology in the classroom. Mobile learning solutions are in more demand as a result of this trend toward technology-enhanced education since they give students a convenient and easy way to access instructional information. The capacity to develop interactive, multimedia-rich learning materials that students may access at any time and from any location is one of the major advantages of technology in education. Students may access instructional materials, take part in online conversations, finish projects, and work together with classmates wherever they are thanks to mobile learning platforms and applications. Students who are employed or unable to attend traditional classroom-based training will especially benefit from this flexibility and convenience.

Technology in education also makes it possible to gather and analyze data more effectively, which helps teachers assess student progress, spot areas for development, and modify instruction accordingly. This may result in better learning results and greater involvement from the students. The higher education M-learning market growth is fueling as a result of the increasing usage of technology in education. Universities and colleges are able to provide students with more effective and interesting learning experiences because to the incorporation of technology into the classroom and the rising popularity of mobile learning solutions.

RESTRAINING FACTORS

"Issues With Content And Security Are A Few Of The Things Preventing The M-Learning Market From Expanding"

Content creation, manipulation, interruption, interception, integrity, and privacy are the primary hazards that m-learning companies must deal with. Other security concerns with regard to m-learning include malware or virus assaults, denial of service attacks, student security breaches, and more. These security concerns can result in difficulties including the loss of sensitive data, the loss of pertinent material, and the incorrect evaluation of mobile learning activities. The database tier, the application tier, and the client tier are the three tiers that make up the m-learning architecture. The database layer is the site of many data security problems. Such data security concerns may limit the higher education M-learning market growth throughout the anticipated term.

HIGHER EDUCATION M-LEARNING MARKET REGIONAL INSIGHTS

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"Growing Use Of Online Learning Techniques Would Promote The Expansion Of The M-Learning Market In North America Over The Projected Period "

With many schools and institutions in the United States and Canada embracing mobile learning solutions, the North American higher education M-learning market is one of the most developed in the world. The rising use of mobile devices by staff and students is one of the key drivers fueling the expansion of the North American higher education M-learning market share. It is now simple for students to access educational information, take part in online debates, and do projects while on the road thanks to the increasing usage of smartphones and tablets. Because mobile learning allows students to learn at their own speed and on their own schedule, the market is also expanding as a result of the growing need for flexible and individualized learning. Major firms including Blackboard, Pearson, and D2L dominate the industry in the United States, while D2L and Blackboard dominate the market in Canada. To suit the shifting demands of the higher education sector, these businesses are always inventing and launching new mobile learning solutions.

China, India, and Japan are leading the way in terms of market size and use of mobile learning (M-learning) in higher education in the Asia-Pacific (APAC) region. Higher education enrolment has significantly increased in the APAC area in recent years, with China and India seeing particularly high growth rates. Due to the need for universities and colleges to find ways to accommodate the high number of students, there is an increasing need for mobile learning solutions. The APAC region's governments have been aggressively supporting digital education, and many have invested in programmes to increase access to education and prepare students for the digital economy. Support for mobile learning is frequently included in these projects, which is helping to fuel higher education M-learning market share expansion. The need for mobile learning solutions is being driven by the area of APAC's extensive use of mobile devices. Numerous staff members and students in the area have smartphones and tablets, which makes it simple for them to access course materials, take part in online conversations, and finish homework while on the road.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Top Higher Education M-Learning Companies

• Adobe Systems (U.S)
• Blackboard (U.S)
• D2L (Canada)
• LearnCast (India)
• Adrenna (India)
• Aptara (U.S)
• City & Guilds (U.K)
• Docebo (Canada)
• Edmodo (U.S)
• Saba Software (U.S)
• Schoology (U.S)
• WizIQ (India)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.