Beauty Supply Stores Market Size, Share, Growth, and Industry Analysis, By Type (Cosmetics, Hair-care Products, Beauty Tools), By Application (Salons, Licensed Professionals, Consumers), and Regional Insight and Forecast to 2033

• 

   Request a Free Sample To Get More Information on this Market

BEAUTY SUPPLY STORES MARKET OVERVIEW

The global beauty supply stores market is poised for significant growth, starting at approximately USD 25 billion in 2024, climbing to USD 27 billion in 2025, and projected to reach USD 50 billion by 2033, with a CAGR of 8%.

The beauty supply store market is a popular market category that has been boosted by the consumers’ needs for hair products, skincare, cosmetics, and personal grooming items. It targets working-class individuals and customers who walk in for their general shopping needs by providing an almost complete beauty needs store. The causes of the market growth include increasing popularity of beauty consciousness, social networks, and e-sellers. The competition in this market segment is still high, both for the large retail chains or supermarkets and for the isolated commercial stores. To the specificity of the beauty supply retail, new products and attractions, individualized services, and sustainable issues are defining the future directions.

COVID-19 IMPACT

"Beauty Supply Stores Industry Had a Negative Effect Due to Market contraction during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The major threat facing the beauty supply stores market was the COVID-19 pandemic, which greatly affected the products sales because of the lockdown measures and the limited spending capabilities. Some retail outlets were shut down temporarily, affecting stocks of products, which in turn led to poor sales and cash outflows. This is attributed to the fact that the salons and other beauty professionals were closed, hence greatly reducing the uptake of professional beauty products. It became apparent that due to economic vagueness, people’s attitudes changed, and they were more cautious, thus minimizing their annual expenditure on beauty products. Due to Covid-19, the industry faced issues related to inventory, low traffic in the store, and new competition from e-commerce businesses taking a toll too.

LATEST TREND

"Market grows with trends in sustainability and personalization"

The beauty supply stores market offers new trends like clean beauty, the personalized skincare market, and AI recommendations. Consequently, attention is paid to new concepts such as the notion of sustainable and environmentally friendly goods that are free from any cruelty and are packed in organic and recyclable materials. Some other stores increase the section of eco-friendly products and cooperate with the companies producing them. It can be attributed to the environmental conservation step-up and the shift to human consciousness when it comes to the beauty brands that they patronize.

BEAUTY SUPPLY STORES MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Cosmetics, Hair-care Products, Beauty Tools

• Cosmetics: Makeup products such as foundation, lipstick, eyeshadow, and others fall under cosmetics, which is a vital product line within a beauty supply store. Rising popularity of cosmetics and availability of new trends on social networks increase the need for differentiated and new cosmetic products. Sustainable and non-toxic cosmetics are becoming the rage in the market, hence leaving brands to go green. The advancement of online shopping and virtual fitting space has influenced the buying behaviour of cosmetics. There is no less activity in luxury brands, as the drugstore brands fundamentally change the focus to new multifunctional shades and textures or makeup that has skincare benefits.

• Hair-Care Products: Hair-care products include shampoos, conditioners, and hair treatments, as well as styling products that meet different types of hair. The segment has emerged due to factors such as natural hair care, scalp concerns, and no-atorium claim products. Sephora clients were looking for more products with customized solutions for their hair; thus, there was an increase in products like hair masks and serums. This has made requests for professional brand products increase as most shops stock beauty supplies. Trends like the reuse of packaging and organic materials are today already part of the strategies for hair care.

• Beauty Tools: Cosmetic accessories include makeup brushes, sponges, hair curlers, and face rollers for skincare. This segment has also witnessed innovation due to technological advancement in skincare, where there is the use of LED therapy devices and AI in skincare gadgets. There is a trend towards the use of professional cosmetics for home use, which means that more and more people are purchasing truly good quality tools for such purposes. Transportable and sustainable physical cosmetics accessories are becoming increasingly popular due to the development in the age of sustainability. Beauty tool promotion through digital marketing and endorsement by popular personalities are some ways utilized in the market.

By Application

Based on application, the global market can be categorized into Salons, Licensed Professionals, Consumers

• Salons: Hair salons cannot afford to go without getting their supplies from beauty supply stores since they offer products meant for professional use, such as hair colour, styling commodities, and Godrej skincare. Some beauty supply chains stock private and cheaper products for salon owners and professionals. This requirement is now strong as more establishments offer additional services such as organic hair treatments and tailored services for beauty salons. This segment is sensitive to supply chain disruptions, as well as changes in the trends and patterns of the business environment. It is also a tool through which salons inform the clients about the new products and services available in the market.

• Licensed Professionals: Barbers, hairstylists, aestheticians, makeup artists, and any other beauticians rely on stores selling beauty supplies and products. Some retail stores have professional cans and AA formulations, and they do not sell these formulas freely to the public. These professionals shape the products as clients rely on them to guide them on the best products to purchase. Other offers and options for continuing education make the experts come to specific brands. This segment plays a major role in the special and high-performance beauty products that are on the market today.

• Consumers: The largest group when it comes to the beauty supply stores market is the individual purchase for purposes of personal use. Self-makeup and -hair care and visibility of social networks have increased the consumption of beauty, skin care, and hair care products. Thus, both e-commerce and omnichannel retailing have made the selection more available and diverse, giving consumers the opportunity to purchase various beauty products. Accessibility, cleanliness, and economy are the deciding factors of customers’ purchases. The beauty supply stores target different groups, which come with products for all skin tones, hair, and beauty requirements.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factor

"Increased beauty awareness and influencers drive market growth through informed consumers"

Higher knowledge regarding personal grooming, skin treatment, and hair treatment also help in the growth of the beauty supply stores market. The internet with social media influencers, beauty bloggers, and celebrities have come in to have a huge influence of consumer decision making. Beauty that can be seen through tutorials on various platforms and product reviews have increased the patronage for quality beauty products. This entry makes consumers to be more informed on the ingredients, benefits as well as the trends in the market hence spending more. This awareness keeps on enhancing the innovation and growth in this market intensively.

"Online shopping and AI-driven engagement drive market growth"

The change that has occurred in the society has seen the beauty supply market being boosted by the online shopping where the products are made easily available. There is a broad variety of beauty products available through e-commerce platforms, unbeatable prices for these goods, and the opportunity to receive the product at home. It is also seen that many of the beauty supply stores have started to set their internet presence including through the omnichannel platforms and services. Virtual try-ons, recommendations based on artificial intelligence, and virtual shopping for individual customers increase the intensified engagement of customers. This has helped in increasing its market base through reaching out to new customers as well as those who had once patronized their services but have not repeated this for a while leading to beauty supply store market growth.

Restraining Factor

"New entrants and online competition challenge market growth"

The BSS market is threatened by new entrants such as on-line stores and super centres selling similar products at cheaper and more conveniently. This is so because it is easier to get a wider variety of products, there is feedback from customers and products are delivered directly to the doorstep. Small specialty stores in the beauty supplies market are facing considerable pricing pressures that are commonly driven by permitting deep discounting and promotional campaigns from large outlets. In terms of brand loyalty, consumers are also changing their preferences because the available beauty brands are easily accessible through the online platforms. This has the effect of reducing profit and poses a competitive threat to the conventional beauty supply stores.

Opportunity

"Rising demand for sustainable beauty fuels long-term market growth"

There is therefore a great potential in the beauty supply stores market occasioned by the rising global demand of organic, natural, and even chemical free beauty products. The current trends in the consumption behavior have seen beauty enthusiasts place much emphasis on clean beauty, sustainable packaging and environmentally conscious ingredients. The implication of this trend is that the beauty supply stores should develop an assortment of green products or diversity their source to include green beauty products. Providing certifications, clear information about the ingredients used, and offering the packaging that can be recycled may appeal to such buyers. Such a shift towards renewable and sustainable looks is expected to fuel growth in the long-run within this particular market.

Challenge

"Supply chain challenges hinder supply market growth and competitiveness"

There are various difficulties affecting beauty supply stores, including supply chain issues as a result of certain global happenings, scarcities in raw materials, and slow tackling of logistics. Uncertain delivery and pricing of raw materials affect the availability as well as the price of some products. The independent retailers suffer from the fact that they are at a disadvantage as compared to supermarkets that have more established supplier relationships. Inadequate stocks are customer unsatisfactory, and this will affect the sales of the business organization. Overall supply chain stability is very important to ensure the organization is competitive in the market and profitable as well.

• 

   Request a Free Sample To Get Analysis on Major Geographic Market

BEAUTY SUPPLY STORES MARKET REGIONAL INSIGHTS

• North America

"North America's beauty market grows with luxury demand and e-commerce"

North America continues to account for the largest market share of the beauty supply stores due to consumers’ high spending power, adoptions of international beauty brands, and sound retail facilities. It is opportune to note that the region is experiencing a rise in demand for luxurious beauty products, the growth of the e-commerce industry, and diversification of products. The primary reason for this growth is based on the large and increasing customer base of US beauty supply stores along with growing interest in various beauty products and services. The United States constitutes the largest market with various types of outlets, including major retail chains, independent beauty stores, and online selling platforms to meet the new consumer demands. Increased marketing strategies and influences by celebrities positively aid the growth of the market in the region.

• Europe

"Europe's market grows with luxury, sustainability, and personalization trends"

The European region holds an important role in beauty supply stores market as it focuses on the sales of luxury, organic, and environmentally friendly products. It’s also the site for internationally famous beauty production companies and an already established market economy. Global buyers, such as in France and Germany, the United Kingdom specifically, tend to go for quality, environmentally friendly, and skin-friendly products. Moving on, there are factors such as personalization in skincare, clean beauty trends, and the regulation of ingredients’ safety that define the market growth. European beauty supply stores hence benefit from the trends in fashion and beauty derived from the major cosmetics markets in countries such as Paris and Milan.

• Asia

"Asia's market grows with innovation, e-commerce, and skincare demand"

As of now, Asia is considered one of the most important areas in the beauty supply stores market owing to a large number of customers and the continuously developing cosmetic industry. South Korean, Japanese, and Chinese countries predetermine the ongoing standards of the beauty industry by creating new products and K-beauty and J-beauty trends. The evolution of the internet featuring electronic commerce and marketing on social sites has led to the increased availability and sales of beauty products in the region. Increasing disposable income and a strong cultural emphasis on skincare drive demand for high-quality beauty products. Both local and global companies keep on entering and therefore play an important role in the growth of the market in Asia.

KEY INDUSTRY PLAYERS

"Innovation, branding, and sustainability drive market growth globally"

Some of the major drivers that exist in the beauty supply stores market include new products, brand reinforcements, and expansion strategies. Large-scale and established brands conduct research in order to create high-quality products that meet the trend of the people, thus capturing the hearts and minds of the customers. From this, one can see how corporate entities use digital marketing, partner with influencers, and tailor shopping experiences to improve consumers’ experience. Some of the largest e-commerce platforms and malls and longstanding local beauty brands and stores have achieved dominance by offering competitive prices and pursuing an omnichannel approach. Moreover, companies and consumers expectations bring more environmentally friendly or sustainable products, vegan-based and clean beauty products that define the existing and emerging markets.

List of TopBeauty Supply StoresCompanies

• L Brands (U.S)
• Ulta Beauty Inc. (U.S)
• Sephora (France)
• Sally Beauty Holdings Inc. (U.S)

KEY INDUSTRY DEVELOPMENTS

On September 2020, Ulta Beauty Inc. provided a strategic plan to regain the corporation’s competitive position when its sales were only 0.8% above $11.3 billion in the year ended December 31, 2024. The three core initiatives unveiled in the “Ulta Beauty Unleashed” strategy include an integration of the wellbeing category, online sales growth, international markets, and improved media facilities. Previous problems like a decline in market shares and a poor execution plan have been planned to be sorted in the year 2025 with sales of between $11.5 billion and $11.6 billion. There were also leadership changes to support this strategy: Kecia Steelman was appointed the CEO, while Kelly Mahoney was to be CMO.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Beauty Supply Stores market is poised for a continued boom pushed by increasing health recognition, the growing popularity of plant-based diets, and innovation in product services. Despite challenges, which include confined uncooked fabric availability and better costs, the demand for gluten-unfastened and nutrient-dense alternatives supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Beauty Supply Stores. As customer choices shift towards healthier and numerous meal options, the Beauty Supply Stores market is expected to thrive, with persistent innovation and a broader reputation fueling its destiny prospects.