Women’s Underwear Market Size, Share, Growth, and Industry Analysis, By Type (Ordinary Underwear, Nursing Underwear, Body Beauty Underwear, Shape Underwear, Sports Underwear, Other), By Distribution Channel (Shopping Mall/Department Store, Specialty Store, Supermarket, Online Sales) and Regional Insights and Forecast to 2033

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WOMEN’S UNDERWEAR MARKET OVERVIEW

The Women’s Underwear Market, valued at USD 40.7 billion in 2024, is forecasted to grow consistently, reaching USD 44.2 billion in 2025 and ultimately achieving USD 82.36 billion by 2033, at a steady CAGR of 8.6%.

The ladie’s undies marketplace has visible giant increase because of increasing recognition around consolation, fashion, and functionality. As women seek products that cater to both daily wear and specialized desires, brands are expanding their services to consist of a lot of fabric, designs, and features. Factors that include evolving fashion developments, the demand for comfort, and the upward thrust of online purchasing were instrumental in shaping the market. Additionally, manufacturers have become greater focused on sustainability, with eco-friendly materials being used to fabricate products. The marketplace has additionally been motivated by changing patron choices towards inclusivity, with a developing quantity of brands offering various sizing options and progressive designs to cater to a much wider target audience. The premium phase, which includes luxurious and clothier undies, is anticipated to increase along with mass-market options. Technological improvements have also played a position, with innovations that include seamless designs and moisture-wicking fabrics imparting greater comfort. The market’s growth isn't always constrained to hooked-up manufacturers but also includes emerging gamers who are introducing customized, customizable underclothes options. Moreover, social media and influencer advertising have heightened patron cognizance, using calls for both realistic and modern-day options. By 2028, the worldwide girl’s underwear marketplace is predicted to continue expanding, making the most of the continuing attention to innovation, sustainability, and inclusivity.

COVID-19 IMPACT

"Women’s Underwear Market Had a Negative Effect Due to Supply Chain Disruption During COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic had a sizeable poor effect on the women’s underwear market share. During the early degrees of the pandemic, retail shops were compelled to shut, main to disruptions in income. The shift to far-flung work led to a decline in demand for fashion undies as clients prioritized comfort over fashion. Furthermore, monetary uncertainties caused reduced spending, especially on non-critical objects, affecting both top-rate and mass-marketplace segments. The lockdowns also affected manufacturing schedules, with factories and delivery chains dealing with delays. Many manufacturers struggled to adapt to the hastily changing market dynamics, and purchaser confidence was at a low factor. However, the shift closer to e-commerce in part mitigated the downturn, with many customers turning to online purchasing for their garb desires. This accelerated demand for domestic comfort and athleisure garb at some stage in the pandemic caused a transient surge in income of comfortable, casual undies. As the pandemic improved and markets commenced to recover, manufacturers pivoted to focus on offering extra snug, useful, and sustainable products, aligning with the converting client conduct. Although the marketplace was severely impacted, it is now poised for healing as client priorities shift again in the direction of style and luxury.

LATEST TREND

"Sustainability and Eco-Friendly Fabrics Drives Market Growth"

A prominent fashion within the ladies’ underwear market is the increasing consciousness of sustainability and using eco-friendly substances. With growing environmental concerns, customers are getting more aware of the goods they buy, worrying about ads that are snug and ethically produced. As a result, manufacturers are embracing sustainable fabric consisting of natural cotton, bamboo, and recycled fibres. These substances not only effectively lessen the environmental footprint but also cater to the rising call for non-toxic, hypoallergenic products. Additionally, many corporations are choosing eco-friendly packaging and adopting obvious manufacturing tactics to enchant environmentally-conscious clients. The upward push of sustainable underwear brands has additionally been fuelled via social media campaigns that spotlight the importance of lowering waste and helping moral style. As a result, brands like Patagonia, PACT, and Third Love have made giant strides in offering sustainable underclothes options. The increasing use of these materials isn't restricted to niche markets; mainstream lingerie brands are also joining the fashion. With sustainability becoming a core cost for many customers, this shift is predicted to keep influencing the women’s undies market, with extra brands prioritizing eco-friendly practices throughout all factors in their manufacturing and supply chain.

WOMEN’S UNDERWEAR MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into Ordinary Underwear, Nursing Underwear, Body Beauty Underwear, Shape Underwear, Sports Underwear, Other

• Ordinary Underwear: Basic underclothes designed for regular wear, that specialize in consolation and capability, to be had in numerous patterns like briefs and bikinis.

• Nursing Underwear: Specialized underclothes for breastfeeding girls, proposing adjustable and handy designs to help clean nursing even as presenting comfort.

• Body Beauty Underwear: Underwear is designed to enhance body shape, frequently proposing compression or shaping elements to offer a slimmer silhouette.

• Shape Underwear: Similar to frame beauty underwear however primarily targets slimming and shaping the waist, hips, and thighs for an extra toned appearance.

• Sports Underwear: Performance-oriented undies designed for active girls, presenting a guide, moisture-wicking fabric, and comfort at some point of bodily sports.

• Other: This class consists of novelty and specialized underwear like maternity put-ons, period underclothes, and high-style undies.

By Application

Based on application, the global market can be categorizedShopping Mall/Department Store, Specialty Store, Supermarket, Online Sales

• Shopping Mall/Department Store: Traditional brick-and-mortar retail locations offering a wide range of girl’s underwear brands.

• Specialty Store: Retailers centered exclusively on undies and intimate clothing, offering top-class and comfortable underwear options.

• Supermarket: Offers low-cost, mass-marketplace undies brands, on the whole concentrated on cost-aware customers.

• Online Sales: E-commerce structures that have received popularity, supplying a convenient purchasing enjoyment and large product selections.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Rising Consumer Preference for Comfort and FitBoost the Market"

As patron preferences evolve, the call for undies that offer advanced consolation and match has surged. Comfort is now one of the maximum important elements in purchasing choices, with many girls opting for underclothes made from soft, breathable, and moisture-wicking fabric. Brands specialize in developing seamless designs, doing away with uncomfortable stitching, and providing revolutionary functions like adjustable straps and bendy waistbands. This shift closer to comfort-driven purchasing has fuelled the women’s underwear market growth, specifically for ordinary and sports underwear. Additionally, the trend toward athleisure and work-from-home apparel has led to a growth in the recognition of comfortable underwear that supports day-by-day sports without compromising on fashion.

"Growing Popularity of Online Shopping Expand the Market"

E-trade has grown to be a first-rate driving force within the ladies’ underwear marketplace, imparting consumers a big choice of products with the benefit of buying from home. The increase in online platforms has allowed smaller, area-of-interest brands to attain worldwide audiences, even as also permitting clients to discover exactly what they're seeking out, such as unique sizes and patterns. Additionally, online purchasing offers the gain of discreet purchasing for intimate apparel, which many clients choose. The capacity to effortlessly evaluate expenses, styles, and substances has led to more informed purchasing choices, contributing to the overall growth of the marketplace.

Restraining Factor

"Intense Competition and Price Sensitivity Potentially Impede Market Growth"

The girl’s underwear market faces sizable opposition, with numerous brands offering similar merchandise at diverse rate points. This intense opposition has created a charge-touchy market, with consumers regularly searching for inexpensive alternatives without compromising on great. As a result, brands are pressured to reduce costs to remain competitive, which could effect profitability. Additionally, the upward push of speedy style and low-value stores has made it harder for top-class and luxury brands to distinguish themselves.

Opportunity

"Shift Toward Eco-Friendly Products Create Opportunity for The Product in The Market"

The growing client demand for sustainable and eco-friendly merchandise provides a vast possibility for the boom. As more women prioritize sustainability in their shopping selections, manufacturers can capitalize on this fashion using providing undies made from organic cotton, recycled fibers, and other environmentally friendly substances. This shift closer to sustainability no longer simply appeals to eco-conscious customers but additionally helps brands differentiate themselves in a crowded market. Companies that adopt sustainable practices and offer transparency of their production methods can gain a competitive aspect.

Challenge

"Managing Size and Fit Variations Could Be a Potential Challenge for Consumers"

One of the largest demanding situations within the women’s underclothes market is coping with the extensive variety of sizes and fits required with the aid of exceptional frame kinds. Brands have to make sure that their merchandise caters to diverse length requirements, as sick-becoming undies can result in pain and low purchaser satisfaction. Developing inclusive sizing options and retaining regular sizing requirements throughout one-of-a-kind styles and products remains a vast undertaking for manufacturers, mainly in worldwide markets with various frame sorts.

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WOMEN’S UNDERWEAR MARKET REGIONAL INSIGHTS

• North America

North America especially United States women’s underwear market is a leading region, driven by excessive client spending and a sturdy desire for consolation-centered merchandise. Brands within the U.S. And Canada are catering to a various variety of patron desires, from low-cost regular undies to premium and comfortable lingerie. E-trade has substantially contributed to marketplace growth in this location, with online systems offering more convenience and product variety. Additionally, North America is home to several fundamental players, inclusive of Victoria’s Secret and Third Love, which continue to form market developments through innovation and brand loyalty.

• Europe

Europe is every other dominant region in the women’s underclothes marketplace, with international locations like the UK, Germany, and France leading the way. European clients prioritize both comfort and style, driving the call for incredible underwear, consisting of sustainable alternatives. The place also has a sturdy presence of luxurious manufacturers, which include Chantelle and La Perla, which cater to the top-class phase. The European market is witnessing increasing interest in body-nice advertising and inclusivity, which is influencing product offerings. The growing preference for online buying has further fueled marketplace growth in Europe.

• Asia

Asia is an emerging powerhouse in the girl’s underclothes market, with rapid urbanization, growing disposable income, and growing attention to underwear products. Countries like China, Japan, and India are seeing rising calls for numerous underclothes patterns, starting from practical daily put-ons to luxurious lingerie. In precise, the call for cushy and lower priced merchandise has surged in these markets, pushed by using converting existence and accelerated participation within the staff. Asia’s burgeoning e-trade structures are also contributing to market growth, allowing customers to get the right of entry to an extensive variety of products.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The girl’s underwear market is aggressive, with numerous manufacturers dominating numerous segments. Victoria’s Secret is one of the maximum iconic names within the enterprise, acknowledged for its luxury lingerie and international presence. HanesBrands Inc., which owns popular brands like Maidenform and Playtex, caters to both mass-market and top-rate customers. Third Love has won attention for its focus on consolation and inclusivity, imparting a huge variety of sizes and customizable options. Calvin Klein is the other most important participant, recognized for its excessive-stop, minimalist designs. L Brands (parent organization of Victoria’s Secret) has visible substantial modifications to its portfolio, however remains a robust contender within the top-rate underwear segment. Spanx is identified for its shaping undies and frame-fantastic messaging. European brands like Chantelle and La Perla additionally play a huge function within the luxurious lingerie marketplace. Additionally, Wacoal and Triumph International are key players in both Asian and Western markets. The upward thrust of e-commerce has empowered each installed and new manufacturer to reach worldwide markets, developing an increasingly dynamic and aggressive environment. Innovation in terms of material, shape, and sustainability is central to these organizations’ strategies to stay applicable inside the ever-evolving women’s undies marketplace.

List of Top Women’s Underwear Companies

• Wacoal (Japan)
• Adidas (Germany)
• Marks & Spencer (United Kingdom)
• Lululemon Athletica (Canada)

KEY INDUSTRY DEVELOPMENT

October 2024: HanesBrands Inc. Released a new line of sustainable girl’s underwear made from 100% organic cotton, responding to growing customer calls for eco-friendly products.

REPORT COVERAGE

The girl’s underclothes market is experiencing a giant transformation driven by way of evolving patron alternatives, technological advancements, and the developing importance of comfort and sustainability. As customers prioritize consolation, inclusivity, and eco-friendly substances, brands are adapting by presenting various sizing alternatives, progressive designs, and sustainable fabric. E-commerce continues to be a critical driver of the increase, with online systems permitting clients to easily get entry to a huge sort of products. Sustainability has emerged as a key fashion, with manufacturers adopting environmentally friendly practices, inclusive of using organic cotton, recycled fibers, and eco-friendly packaging. As patron attention increases, businesses are also specializing in transparency in manufacturing procedures. In addition, the call for inclusive and body-positive marketing is prompting brands to cater to a much broader variety of frame sorts and choices. While the market faces challenges, which include extreme opposition and the need to control length and fit versions, there are considerable possibilities in rising markets like Asia and via the improvement of sustainable and custom-made products. The marketplace is predicted to continue evolving with the growing emphasis on comfort, style, and sustainability. Key gamers, consisting of Victoria’s Secret, Hanesbrands, and Third Love, are shaping the future of the market with innovations and techniques that target meeting purchaser demand for customized, superb, and environmentally accountable merchandise.