Online Video Parsing Software Market Size, Share, Growth, and Industry Analysis, By Type (Edited Video, Compressed Video and Other), By Application (Government and Public Sector, Industrial Sector, Entertainment and Others) and Regional Insights and Forecast to 2032

Updated On: 10 June 2024

ONLINE VIDEO PARSING SOFTWARE MARKET REPORT OVERVIEW

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The global online video parsing software market size expanded rapidly in 2022 and will grow substantially by 2028, exhibiting a prodigious CAGR during the forecast period.

Video parsing software has recently grown in popularity on the internet as the various industries, for example, entertainment, education, marketing, and communication request the video’s content. This program provides a platform for users to extract and manipulate data from videos posted online and can therefore serve as a powerful tool for research and data management. From the major market players we see most of these feature sets such as video segmentation, metadata extraction, sentiment analysis, and automatic transcription that are tailored for the different purposes of businesses and organizations.

The future of online video parsing software will be much more advanced thanks to technological advancements such as AI and ML which will impact the accuracy and automation of the processing of video data. Besides, with the cloud-based software development it is possible to use them in small and medium sized businesses. As the request for the online video content increase, the internet video parsing software market is anticipated to see a stable increase, opening up possibilities of innovations, and customization to meet changes in users' demand.

COVID-19 IMPACT: Rise in Online Content Consumption to Boost Market Growth Significantly

The global COVID-19 pandemic has been unprecedented and staggering, with the online video parsing software market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The lockdown measures and restrictions on physical events took the generation of online content to a whole new level as many people are consuming music, social media, or e-learning portals through streaming services. Therefore, the requirement for video parsing tools to extract interests, categorize content and enhance the users’ experiences on sites and applications increased.

The pandemic sped up the processes of application for virtual events, webinars, and online conferences. Virtual events software embedded with video parsing capability to improve the level of audience engagement, provide rich real-time analytics, and individualize the content delivery tailored to the emerging virtual world needs.  The market is anticipated to boost the online video parsing software market growth following the pandemic.

LATEST TRENDS

"Integration with Virtual and Augmented Reality to Drive Market Growth"

Virtual and augmented reality multipurpose software undergoes constant changes to be integrated with video parsing software. This fusion reduces significant barriers for use of video parsing software for more integrated video experiences, interactive training, virtual tours, enhanced visualization of data through AR overlays and so on, which is about expansion of the number of uses in many fields of use. The smart video parsing programs are also concentrating on enhancing search and browsing functionalities owing to video. This encompasses, for instance, semantic search, visual search and intelligent recommendations outstanding for their high degree of accuracy due to their usage of both user preferences and viewing history, thus amplifying the convenience of the user. These latest developments are anticipated to boost the online video parsing software market share.

ONLINE VIDEO PARSING SOFTWARE MARKET SEGMENTATION

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By Type

Based on type the global market can be categorized into Edited Video, Compressed Video and Other.

• Edited Video: Edited video in as video content that is modified or rearranged by using any editing software or instrument is referred to. Editing includes deleting, shortening, referring to different files, using effects, transitions, captions, graphics, and audio buffering techniques to form a neat and appealing video.

• Compressed Video: Compressed video, in its turn, denotes video files that have been shortened in size via compressing algorithms to allow effectively saving space and bandwidth on transmission. The quality impact is still smaller. Compressing video is a crucial step to ensure high-quality visual and audio reproduction. Lossy and lossless techniques are used for this process of size reduction.

By Application

Based on application the global market can be categorized into Government and Public Sector, Industrial Sector, Entertainment and Others.

• Government and Public Sector: Online video parsing program is the software for surveillance systems, for examining footage by security cameras, the detection of abnormal events and thus improving public safety. Using video parsing and applying live streaming may be considered during political rallies, cases of public announcements or virtual town hall events. Additionally, providing a platform for the government to interact with citizens through video content is also included.

• Industrial Sector: Video processing software is used to analyze following the quality of production line videos and to progress the manufacturing processes once again. Videos are used to educate employees which include learning programs about industries, training on equipment maintenance and safety videos through the use video parsing software.

• Entertainment: Animation and video editing software are used to format and edit entertainment content, such as feature films, TV shows, music videos and the like, for example. The content providers streaming platforms, OTT services and VOD platforms acquire supremacy by means of online video parsing software's usage. It searches for the viewers preferences, promotes the content delivery and elevates the user experience.

DRIVING FACTORS

"Rise of Remote Work and Virtual Collaboration to Boost the Market"

The changing conditions due to the COVID-19 virus have sped up the switch to remote work and online collaboration. This has contributed to the skyrocketing demand for video parsing software. Organizations need effective tools to streamline and evaluate the video material for the virtual meetings, training sessions, webinars, and other communication methods related to remote collaboration. Videos now become an important data resource to organizations as data insights from video content drive informed decisions, better performance, and better user experiences. Modern video parsing software is readily available and empowered with analytics, metrics and visuals which business can use to understand viewers’ action, measure the response rate and develop better content strategies.

"Increased Demand for Video Content to Expand the Market"

The increasing need for online video content through several sectors including entertainment, education, marketing and e-commerce is one of the most in the driving force for the market growth. Marketing organizations and individuals are utilizing video content to communicate, train, advertise, and engage customers, and so on, making video parsing software as a necessity. With the help of cloud-based solutions, online video parsing software has become more accessible, scalable, and cost-effective for medium, small, and large organization to organize and process online videos. Cloud platforms have flexibility, collaboration features which are seamless and they can smoothly integrate with other software applications and this sometimes may be a reason of video parsing solutions adoption. These factors are anticipated to drive the online video parsing software market share.

RESTRAINING FACTOR

"Complexity of Implementation to Potentially Impede Market Growth"

The complexity level of setting up and running the online videos parsing software is a constraining factor, especially for those organizations in the absence of information technology maintains and technical expertise. Customization of solution, the integration with the existing systems and troubleshooting technical difficulties are the challenges to be faced and timeline to deploy the solution may be delayed. Installing online video sorting programs alongside the existing ICT infrastructure, content management systems, customer relationship management (CRM) platforms, and marketing automation tools can be a hard problem. Compatibility problems, data relocations, and workflow disruptions will probably appear making a process slow and complicated while expanding the mentioned products to the other companies. The factors are anticipated to hinder the growth of the online video parsing software market growth.

ONLINE VIDEO PARSING SOFTWARE MARKET REGIONAL INSIGHTS

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"North America is Dominating the Market with Early Adoption of Digital Technologies"

The market is primarily segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

The technical foundation and innovation of the North America are famous and commendable. The region is where the biggest technology firms are, as well as the research institutions and startups, that are the engine of technological innovations and discoveries, like artificial intelligence, machine learning and cloud computing. These technological innovations give rise to multifaceted online parsing tools with built-in advanced functions and able to process different kinds of data. North American enterprises were the pioneers of the technologies digitalization represented, including on-line video parsing softwares. The area’s tech fanatic culture, digital transformation projects, and vector decision-making having data, check out tech data, parsing solutions are with greater adoption across the various sectors in which the technology can be applied such as the media and entertainment, advertising, education, health care and e-commerce industries.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

The online video parsing software market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, materials, and smart features in online video parsing software, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Market Players Profiled

• IBM [U.S.]
• Adobe [U.S.]
• MAGIX [Germany]
• Verint Systems [U.S.]
• Avigilon [Canada]

INDUSTRIAL DEVELOPMENT

March 2022: The main focus of Brightcove is a complete video platform which are enabled by artificial intelligence (AI) and machine learning(ML) technologies. These powered video analysis functions serve for business and organizations that strive to perform successfully in various fields such as marketing and communications through online publishing.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.