Oat Groats Market Size, Share, Growth, and Industry Analysis, By Type (Organic Oat Groats, Steel Cut Oats, and Other), By Application (Humans' Food, Animals' Food, and Other), and by Regional Forecast To 2033

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OAT GROATS MARKET REPORT OVERVIEW

Global Oat Groats Market size was USD 3.87 Billion in 2024 and market is projected to touch 5.82 Billion by 2033, exhibiting a CAGR of 4.6% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the oat groats market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Oat groats are whole, unprocessed oat kernels that have had the hard, outer hull removed. They are the least processed form of oats and retain their full nutritional value and texture. Oat groats are whole oat grains and contain the bran, endosperm, and germ layers, making them rich in fiber, vitamins, minerals, and antioxidants. These grains have a chewy texture and a nutty flavor, which makes them a popular choice for those who prefer minimally processed and natural foods. However, they require longer cooking times compared to other forms of oats, like rolled oats or steel-cut oats.

The market for oat groats is influenced by health and wellness trends, the rise of vegan and plant-based diets, and the presence in specialty health food stores. As consumers seek nutritious and natural food options, the demand for oat groats is predicted to increase with an excellent CAGR over the forecast period. Additionally, the market is bifurcated by type, and, by application. Based on type, organic oat groats, and steel-cut oats are available in the market. On the other hand, the most popular application segment is human's food and animals' food.

COVID-19 IMPACT

"Increased Health Awareness Boosted the Market During the Pandemic"

During the COVID-19 pandemic, there was a heightened awareness of the importance of maintaining a healthy diet to support the immune system. This led to increased consumer interest in nutritious foods such as oat groats due to their health benefits. However, the coronavirus outbreak caused disruptions in transportation and supply chains and affected the availability and distribution of oat groats and other food products. Consequently, as the lockdown limitations lifted, the market started to rebound with a boost in demand for oatmeal and expected to continue to rise in the coming years.

LATEST TRENDS

"Trend of High Fiber Dietary Food Fortify the Market Outlook"

The market for oat groats has been rising exponentially due to various driving factors and ongoing trends in the market. Oats, with their rich dietary fiber content, are garnering increasing attention from health-conscious consumers seeking positive nutrition and gut health. As the demand for fiber-rich food products rises, dietary fiber ingredients have become highly sought after due to their various health benefits, including maintaining bowel health, reducing cholesterol levels, regulating blood sugar, and aiding in healthy weight management. Furthermore, the International Food Information Council's survey in 2021 revealed that a vast number of consumers actively aim to incorporate more fiber into their diets. This growing interest in healthier food and beverage options is driving the popularity of dietary fiber ingredients and highlighting their importance in promoting overall well-being and disease prevention which makes oat a significant contributor to a flourishing fiber focused market including oat groats over this forecast period.

OAT GROATS MARKET SEGMENTATION

By Type Analysis

According to type, the market can be bifurcated into organic oat groats, steel cut oats, and other.

By Application Analysis

Based on application, the market can be divided into humans' food, animals' food, and other.

DRIVING FACTORS

"Growing Health Consciousness Thrive the Growth of the Market"

The major driving factor of the market is the rising health consciousness among the general population. As more people become health-conscious, there is an increasing demand for nutritious and whole-grain food options. Resulted, oat groats are perceived as a healthy choice due to their high fiber content, vitamins, minerals, and antioxidants. Such health benefits are likely to augment the oat groats market growth throughout this projection timeframe.

"Rise of Vegan and Plant-Based Diets Uplifts the Demand for Oats"

The market is also significantly driven by the increasing inclination towards vegan and plant-based diets. Oat groats are a popular choice for vegans and those following plant-based diets. Along with this, oat groats are less processed compared to other oat products such as rolled oats or instant oats. Consumers seeking natural and minimally processed foods are drawn to oat groats for their wholesome nature. As a result, as the number of people adopting these dietary lifestyles increases, the demand for oat-based products is likely to augment.

RESTRAINING FACTORS

"Price Sensitivity Can Hinder the Market Expansion"

The growth of the market can be obstructed due to price sensitivity. As oat groats can be relatively more expensive compared to other processed oat products such as rolled oats or instant oats. Thus, the price sensitivity among consumers may limit their willingness to pay a premium for oat groats, especially in price-conscious markets.

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OAT GROATS MARKET REGIONAL INSIGHTS

"North America Dominates the Market Due to Increasing Demand for Healthier and Natural Food Options"

According to a market review, North America, particularly the U.S. and Canada, has been one of the leading regions in the market. Both the U.S. and Canada are significant producers and consumers of oats, and oat-based products are commonly consumed in various forms, including oat groats. Furthermore, the popularity of oats and oat products, including oat groats, has been driven by the increasing demand for healthier and natural food options in the region.

KEY INDUSTRY PLAYERS

"Key Players Collaborate with Foodservice Providers to Expand their Market Presence"

Key players in the market maintain their position through strategies focused on product quality, diverse portfolios, strong branding, efficient distribution networks, innovation, sustainability, customer engagement, market research, strategic partnerships, and regulatory compliance. By emphasizing these factors, they stay competitive, meet consumer demands, and expand their market reach, ensuring their continued success in the dynamic oat groats market. In addition, the top three biggest companies hold the highest oat groats market shares globally.

List of Top Oat Groats Companies

• Bob’s Red Mill
• Grain Millers
• Gluten Free Prairie
• Hodgson Mill
• Country Life Natural Foods
• Anthony's Goods
• Arrowhead Mills
• Kauffman
• Great River
• Milanaise
• Quaker
• Richardson Milling
• To Your Health Sprouted Flour
• NuNaturals

REPORT COVERAGE

This report defines the oat groats market. It emphasizes the market value, expected CAGR, and USD value over the forecast period, before and after the impact of the COVID-19 pandemic restrictions on the international market, and how the industry is going to turn the corner is also stated in the report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.