Nursing Pads Market Size, Share, Growth, and Global Industry Analysis, By Type (Polyester, Brushed Cotton, Cotton, Non-woven Fabric, Wood Pulp, and Thin Film), By Application (Washable Nursing Pads and Disposable Nursing Pads), Regional Insights and Forecast From 2025 To 2033

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NURSING PADS MARKET REPORT OVERVIEW

The global nursing pads market size was valued at approximately USD 0.1 billion in 2024 and is expected to reach USD 0.18 billion by 2033, growing at a compound annual growth rate (CAGR) of about 6.9% from 2025 to 2033.

Nursing pads are small circular pads made of cotton-like fabric and are spongy. It is also called breast pads. The women wear these pads to absorb the excess breastmilk. It absorbs the leaking breastmilk, prevents spots, and helps the women stay dry. After giving birth to a baby, the mother experiences various discomforts. The discomfort while breastfeeding. Women generally use the pads during the last days of pregnancy and after the baby's delivery until the mother’s body does not stop producing milk. These pads are primarily used by the women of developing economies due to higher awareness of personal care and hygiene among the women.

Nursing pads are used by women because it prevents breast milk from leaking through the garments. The market is consistently launching advanced products. The launch of reusable pads is expected to gain traction in the global market. Additionally, these pads are available in various sizes and shapes. Generally, there are five types of breast pads, homemade, hydrogel, silicone, reusable, and disposable. At the same time, the hydrogel is used to heal soreness and irritation. The product's popularity is increasing due to the presence of social media, as many influencers are introducing and promoting the adoption of the products.

COVID-19 Impact: Halt in Manufacturing Industries Hampered the Supply Chain

The global COVID-19 pandemic has been unprecedented and staggering, with the nursing pads market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The spike in CAGR is attributable to the nursing pads market growth and demand returning to pre-pandemic levels once the pandemic is over.

COVID-19 became a significant resistance in the growth of the market. The fast-changing consumer behavior in the industry is creating new challenges for market growth. The pandemic outbreak created awareness among the population for personal hygiene and care, which increased the demand for the product. Additionally, the availability of hospitals and online shopping applications worked as a booster for the growth of the market. The product demand was fulfilled; however, the shutdown of manufacturing industries resulted in a lower supply of the product. The lower supply of the product hampered the nursing pads market growth as the product demand was higher than the product supply.

LATEST TRENDS

"Increasing Number of Working Women to Increase Product Demand"

Increasing globalization and the rise in the number of working women is likely to aid growth. Rising globalization is increasing the income of the population in developing countries such as India, China, and Japan. An increase in the need for the product has been registered, which is expected to gain traction in the global market. Additionally, the popularity of washable pads, which are ultra-thin, is forecasted to increase product adoption. The rising awareness among women about personal care and hygiene is likely to boost the adoption of the product. Moreover, social media is escalating awareness of personal care and hygiene, which is expected to propel nursing pads market growth.

NURSING PADS MARKET SEGMENTATION

• By Type Analysis

By type, the market is segmented into polyester, brushed cotton, cotton, non-woven fabric, wood pulp, and thin film.

• By Application Analysis

Based on application, the market is classified into washable nursing pads and disposable nursing pads.

DRIVING FACTORS

"Rising Awareness of Personal Care and Hygiene to Boost Product Demand"

The increase in the number of working women coupled with the escalating popularity of breast pads is expected to surge product demand in the global market. The awareness is increasing about breast hygiene to feed a child. Increasing globalization is making the product easily available in the markets. Moreover, the focus on developing mother and kid health by the government organizations is anticipated to aid growth. The women are concerned about their care as it may affect the health of their children. Thus, women are rapidly adopting hygiene and personal care products.

Benefits Associated With the Product to Aid Growth

Nursing pads are easy to use and are thin in structure. It has an adhesive inside it that helps the pad stay in place and saves your outfit from getting spotted. Moreover, these pads are thin, which makes them easy to use and comfortable on the skin. It can also be used under any fancy clothing and can be worn directly under any clothing. Furthermore, it is affordable and environmentally friendly. The high-quality product is escalating the product acceptance at a higher rate. Rising investment by manufacturers in developing economies and multiple awareness activities associated with breastfeeding hygiene are likely to propel market growth.

RESTRAINING FACTORS

"Low Awareness and Side Effects Due to Long-Term Use of Product to Impede Growth"

Low awareness about the usage of the product may hamper its adoption in various developing economies such as India, China, and Japan. Using breast pads for the long term may result in skin itching, breast soreness, and other infections such as Mastitis and Thrush. Using it for a longer period may also develop bacterial infections due to the moisture on the pads. These factors are forecasted to limit the growth of the market.

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NURSING PADS MARKET REGIONAL INSIGHTS

"North America to Dominate Due to the Rising Awareness of Personal Hygiene"

North America is forecasted to lead the market owing to the increased adoption of the product due to escalating awareness of personal hygiene. Americas is likely to hold a major contribution of 37% in the total nursing pads market share.

Asia Pacific is anticipated to exhibit significant growth due to rising awareness about the product among the general population of the region. Additionally, the launch of reusable breast pads is increasing product adoption in the region. The region is likely to hold a market share of approximately 29%.

Europe is expected to account for sizable growth in the global market owing to rising disposable income and the presence of a large number of working women.

KEY INDUSTRY PLAYERS

"Key Companies to Launch Advanced Products to Gain a Competitive Advantage"

The market is fragmented into various sized companies including small-sized, medium-sized, and large-sized companies. The key companies are emphasizing on developing advanced growth strategies to gain long-term growth in the global market. The major market players are also expected to focus on expanding their product portfolio by launching various new products. Companies are focusing on the acquisition of other companies to gain a competitive advantage in the market. The companies are anticipated to witness significant growth in the foreseeable future due to the increasing demand for the product.

List Of Top Nursing Pads Companies

• Pigeon (Japan)
• NUK (U.S.)
• Dacco (U.S.)
• AVENT (U.K.)
• LilyPadz Nursing Pads (U.S.)
• Bamboobies (U.S.)
• Ameda (U.S.)
• Medela (Switzerland)
• CHUCHU (India)
• Dry Mama (Malaysia)
• Milkies (India)
• Lanacare (Lithuania)
• Ivory (Italy)
• Kaili (China)
• Zhejiang Huilun (China)
• Piyo Piyo (Taiwan)
• Good Boy (New Zealand)

REPORT COVERAGE

The report is an overview of the market, including the following:

• Key players and their recent development.
• Factors projected to aid market growth.
• The impact of COVID-19 is also represented in the report.
• Regions are anticipated to lead the global market.
• Factors that may limit the growth of the market.
• The latest trends are also included in the report.
• Segmentation of the market on the basis of application and type.

These aspects altogether give a complete overview of the market and help the stakeholders to gain a better understanding of the market.