Intelligent Assistant Embedded Consumer Devices Market Size, Share, Growth, and Industry Analysis, By Type (Mobile Devices, Personal Computers, Household Devices and Home Video Entertainment Devices), By Application (Household and Commercial) and Regional Insights and Forecast to 2031

Updated On: 10 June 2024

INTELLIGENT ASSISTANT EMBEDDED CONSUMER DEVICES MARKET REPORT OVERVIEW

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The global Intelligent assistant embedded consumer devices market size was USD 740.2 million in 2019 and will touch 982.6 million by 2026, at CAGR of 4.1% during the forecast period.

Intelligent assistants embedded in consumer devices have revolutionized the way we interact with technology, seamlessly integrating into our daily lives to streamline tasks and enhance convenience. These assistants, powered by advanced artificial intelligence algorithms, enable devices to understand and respond to natural language commands, transforming them into intuitive companions rather than mere tools. From smart speakers like Amazon Echo and Google Home to smartphones and even household appliances, the proliferation of intelligent assistants has reshaped the consumer electronics landscape.

By harnessing the power of cloud computing and big data, intelligent assistants continually learn and adapt to users' preferences and behaviors, providing personalized experiences and anticipatory support. They facilitate a wide range of functions, including setting reminders, managing schedules, controlling smart home devices, and retrieving information from the internet. Furthermore, with advancements in natural language processing and machine learning, these assistants have become increasingly adept at understanding context, enabling more sophisticated interactions and enhancing user satisfaction. As intelligent assistants continue to evolve, they hold the potential to further integrate into various aspects of our lives, offering unprecedented levels of convenience, efficiency, and connectivity.

COVID-19 IMPACT: Increased Demand for Contactless Interaction to Boost Market Growth Significantly

The global COVID-19 pandemic has been unprecedented and staggering, with the Intelligent assistant embedded consumer devices market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic accelerated the adoption of intelligent assistant embedded consumer devices due to the heightened awareness of hygiene and the need for contactless interactions. Consumers sought voice-activated devices as a way to control smart home functions, search the internet, and perform various tasks without physically touching surfaces, reducing the risk of virus transmission.

With remote work and online learning becoming the norm during the pandemic, there was a surge in demand for intelligent assistant embedded devices such as smart speakers and virtual assistants. These devices facilitated remote communication, scheduling, and task management, helping individuals and families adapt to the new remote lifestyle. The market is anticipated to boost the Intelligent assistant embedded consumer devices market growth following the pandemic.

LATEST TRENDS

"Expansion into New Device Categories to Drive Market Growth"

Intelligent assistant technology was expanding beyond traditional devices like smartphones and smart speakers to include a wider range of consumer electronics, including TVs, cars, wearables, and even household appliances. This trend reflected the growing demand for voice-controlled interfaces in various aspects of daily life. Intelligent assistant embedded devices were increasingly being integrated into comprehensive smart home ecosystems, allowing users to control various connected devices and systems using voice commands. This trend involved partnerships and collaborations between device manufacturers, smart home platform providers, and virtual assistant developers to create seamless and interoperable solutions. These latest developments are anticipated to boost the Intelligent assistant embedded consumer devices market share.

INTELLIGENT ASSISTANT EMBEDDED CONSUMER DEVICES MARKET SEGMENTATION

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By Type                  

Based on type the global market can be categorized into Mobile Devices, Personal Computers, Household Devices and Home Video Entertainment Devices.

• Mobile Devices: Mobile devices are portable electronic gadgets designed for communication, entertainment, productivity, and various other purposes. They include smartphones, tablets, and wearables like smartwatches and fitness trackers. Mobile devices typically feature touchscreens, wireless connectivity (such as Wi-Fi and cellular networks), cameras, sensors, and powerful computing capabilities.

• Personal Computers: Personal computers (PCs) are versatile computing devices designed for individual use, offering a wide range of capabilities for work, entertainment, and personal tasks. PCs encompass desktop computers, laptops (notebooks), and hybrid devices like 2-in-1 laptops and convertible tablets. They typically feature a keyboard, mouse or touchpad, display monitor, and hardware components such as processors, memory (RAM), storage drives, and input/output ports.

• Household Devices: Household devices refer to a broad category of electronic gadgets and appliances designed for use within the home environment. This category includes smart home devices such as smart speakers, smart thermostats, smart lighting systems, security cameras, and smart appliances like refrigerators, washing machines, and vacuum cleaners. Household devices often feature connectivity capabilities (e.g., Wi-Fi, Bluetooth) and embedded intelligent assistants (e.g., Amazon Alexa, Google Assistant) for remote control and automation via smartphone apps or voice commands.

• Home Video Entertainment Devices: Home video entertainment devices are electronics designed to deliver audiovisual content for entertainment purposes within the home environment. This category includes devices such as televisions (TVs), media streaming players (e.g., Roku, Apple TV, Amazon Fire TV Stick), gaming consoles (e.g., PlayStation, Xbox, Nintendo Switch), Blu-ray players, soundbars, and home theater systems. These devices offer various features for consuming multimedia content, including streaming services, gaming, watching movies and TV shows, listening to music, and immersive audio experiences.

By Application

Based on application the global market can be categorized into Household and Commercial.

• Household Applications: Household applications refer to the use of products, services, and technologies within residential settings to enhance comfort, convenience, efficiency, and entertainment for individuals and families. This category encompasses a wide range of consumer-oriented applications across various domains. Household applications encompass home entertainment systems and devices designed to deliver audiovisual content for leisure and relaxation. This includes smart TVs, media streaming players, gaming consoles, soundbars, home theater systems, and immersive audio solutions.

• Commercial Applications: Commercial applications refer to the use of products, services, and technologies within business, institutional, and industrial settings to support operations, enhance productivity, improve efficiency, and deliver value to customers, employees, and stakeholders. Commercial applications involve the use of enterprise solutions and software platforms to support business operations, manage resources, streamline workflows, and drive productivity. Commercial applications encompass retail technology solutions and innovations designed to enhance customer experiences, optimize operations, and drive sales in retail environments.

DRIVING FACTORS

"Rise in Smart Home Adoption to Boost the Market"

The increasing popularity of smart home devices and systems, including smart speakers, smart thermostats, and smart security cameras, is a significant driver of the intelligent assistant embedded consumer devices market. These devices often incorporate intelligent assistants to enable voice-controlled interactions, driving demand for such embedded technology. Virtual assistants like Amazon Alexa, Google Assistant, and Apple Siri are being integrated into a wide range of consumer devices beyond smartphones and smart speakers. This integration extends to TVs, cars, wearables, and household appliances, expanding the addressable market for intelligent assistant embedded consumer devices.

"Advancements in Artificial Intelligence & Natural Language Processing to Expand the Market"

Continuous advancements in artificial intelligence (AI) and natural language processing (NLP) technologies have significantly improved the capabilities of intelligent assistants. Enhanced understanding of natural language and context allows for more intuitive and responsive interactions, driving consumer adoption of devices embedded with intelligent assistants. The rising popularity of smart speakers and wearables, such as smartwatches and fitness trackers, contributes to the growth of the intelligent assistant embedded consumer devices market. These devices often come with built-in intelligent assistants, offering additional functionalities beyond their primary purposes. These factors are anticipated to drive the Intelligent assistant embedded consumer devices market share.

RESTRAINING FACTOR

"Complex Setup and Configuration to Potentially Impede Market Growth"

The setup and configuration process for intelligent assistant embedded devices may be perceived as complex and time-consuming by some consumers. Factors such as the need to download and install companion applications, connect to Wi-Fi networks, and configure device settings may deter less tech-savvy users from adopting these devices, particularly older adults or individuals with limited digital literacy. Despite advancements in artificial intelligence and natural language processing, intelligent assistant embedded devices may still experience limitations in functionality and reliability. Instances of misinterpretation of commands, inaccurate responses, or failure to understand complex queries can lead to user frustration and reluctance to adopt or continue using such devices. The factors are anticipated to hinder the growth of the Intelligent assistant embedded consumer devices market growth.

INTELLIGENT ASSISTANT EMBEDDED CONSUMER DEVICES MARKET REGIONAL INSIGHTS

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"North America is Dominating the Market with Influence of Tech Culture and Trends"

The market is primarily segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

The pervasive tech culture in North America, particularly in regions like Silicon Valley, influences consumer preferences and drives adoption of cutting-edge technologies like intelligent assistant embedded devices. Trends such as smart home automation, voice-activated interfaces, and wearable technology are embraced and propagated within this culture. North America, particularly the United States, has been at the forefront of technological innovation and early adoption of consumer electronics. Companies based in North America, such as Amazon, Google, and Apple, have pioneered the development and popularization of intelligent assistant embedded devices like smart speakers, smartphones, and wearables.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Market Players Profiled

• Microsoft [U.S.
• Apple [U.S.]
• Intel [U.S.]
• Samsung Electronics [South Korea]
• Google [U.S.]

INDUSTRIAL DEVELOPMENT

September 2021: The Amazon Echo Show 15 is a smart display equipped with Amazon's Alexa intelligent assistant. It features a 15.6-inch HD touchscreen display and built-in camera for video calls. The device allows users to control smart home devices, access visual content like weather forecasts and recipes, stream music and video, and perform various tasks using voice commands and touch interactions. The device is equipped with a built-in camera, enabling users to make video calls and engage in video conferencing with friends, family, or colleagues. This feature enhances communication capabilities and facilitates remote connectivity, particularly in an era where remote work and virtual interactions have become increasingly prevalent.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.