Infrared Hair Straightener Market Size, Share, Growth and Industry Analysis, By Type (Dual Voltage, Single Voltage), By Application (Commercial, Household), and Regional Insight and Forecast to 2032.

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INFRARED HAIR STRAIGHTENER MARKET OVERVIEW

The global Infrared Hair Straightener Market size was USD 1.2 billion in 2023 and the market is projected to touch USD 1.68 billion by 2032, exhibiting a CAGR of 5.9% during the forecast period.

The regional markets for infrared hair straighteners are also segmented, with all the segments likely to experience growth in the course of the forecast period. The market for hair tools in the US & Canada is expected to turn upwards from 2023 and continue upwards until 2029 as more and more consumers are more inclined towards using better hair care tools. In the same manner we expect the China market to grow as awareness and usage of infrared technology for hair styling also grows. The European market is also expected to expand due to the riding beauty and personal care market of the region.

Examples of market players in the global infrared hair straightener market include Nicky Clarke, Amika, and Eva NYC has a large market share. These firms have been highly innovative and of high quality and this has placed them in a vantage point in competing with other firms. Some of the most important information which is contained in the report include market share of these companies, their products, and the current developments that are strategic to stakeholders engaging them.

COVID-19 IMPACT

"Market Growth Restrained by Pandemic Due to Interrupted Flows of Products and Reduced Consumption"

The market progress of the infrared hair straightener was hampered in the preliminary by crises from the COVID-19 pandemic. There were long shutdowns, restrictions which provoked essential deformations in manufacturing and delivery, and actual reduction of product stock. However, lack of consumer confidence and decrease in spending on luxury items including beauty tools also made growth even slower. Consumer focus shifted to necessities, it meant that luxury and other non-essential grooming equipment such as infrared hair straighteners saw a dip in its business impact during the initial phase of the covid 19 breakout.

The market of Infrared hair straightener was negatively affected due to COVID-19 due to challenges of shutting down the supply chain and low demand resulting from the destructed global economy and low purchasing power. Yet, as the restrictions were lifted and people focused more on beauty and home service the sales of the infrared hair straighteners were back in demand. The market has since reveled and regained its growth trajectory due to the concerns for hygiene and also convenience of receiving beauty treatment at the comfort of one’s home.

LATEST TRENDS

"Technological Advancement is the Driving force for More Demand"

The most evident force that has an impact on the infrared hair straightener market is that there is always a development in product innovation and technologies. There is increased innovation in the features available with the manufactures developing new features like the dual voltage variety, ergonomic appearance and the better temperature controls that are appealing to new market segments. These innovations not only enhance strengths of the infrared hair straighteners but also address some limitations within the context of necessary innovations for enhancing buyer attraction for professional-style hair-styling tools for home use.

MARKET SEGMENTATION

By Type

• Dual Voltage: Infrared hair straighteners with dual voltage are world standard, and therefore the hair straighteners are ideal for use by travelers. These straighteners can use different voltages these are very important to enable them work in different places.

• Single Voltage: Single voltage infrared hair straighteners are appropriate to use in some areas only, with the standard voltage. These are generally cheaper than the dual voltage ones, but they are not as portable as the latter in terms of their ability to be used around the world.

By Application

• Commercial: This segment consists of infrared hair straighteners that are employed in salons, beauty parlors, and the like. These products are often designed for heavy-duty use and feature advanced technology to ensure consistent results for multiple clients.

• Household: A common feature of hair straighteners available for household use is that they are easy to handle tools with special protections and organisational elements provided for people who may not be professionals. They are increasingly used since more and more clients prefer self-cosmetics procedures at home.

DRIVING FACTORS

"Growing consumer consciousness about hair damage control stemming from hairstyling is driving up the market "

With more consumers today being knowledgeable with the effect of conventional hair straightener, there is an increasing need for the infrared hair straightener that are safer and efficient. Far-infrared technology is applied to close the hair cuticle which results in less frizz and loss of moisture. This hair product, therefore, promotes healthier hair follicles and oils hair thus leading to a shinier hair. This change in the market trend is placing pressure on various players in the infrared hair straightener market since the new consumers are more conscious of the benefits that can be gets from the device in terms of styling and hair protection.

"Increasing discretionary income, combined with Industry for Beauty, indicating that people spend money on themselves"

One factor incorporating with the growth of the infrared hair straightener market is that consumers’ disposable earnings are rising and more focus on their looks and grooming. It has therefore become fashionable for people to use high quality beauty tools designed for home use characterized by professional quality and as such the market for new superior quality hair straighteners characterized by infrared engineering is expanding. A current tendency of growth is especially observed in those countries, for which beauty is an essential value and where the population has a high level of income and, thus, the capability to purchase costly hair treatment products.

RESTRAINING FACTOR

"Infrared hair straighteners market could not penetrate through to the common consumer due to expensive prices"

One major drawback that still hails infrared hair straighteners to the bench of the less popular appliances is the high cost that comes along with it especially when marketed in areas sensitive to the price of an appliance. Although these straighteners include superior characteristics than the traditional ones, it has higher price level, which may put off potential consumers especially in the expanding markets where cost conscience consumers are likely to reign.

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INFRARED HAIR STRAIGHTENER MARKET REGIONAL INSIGHTS

"North America Region Leading the Market Due to More Customer Spending and Progressive Beauty Business"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

The regional distribution of the infrared hair straightener market share is also quite diverse; therefore, the primary regions are North America, Europe, and Asia-Pacific. North America holds the largest share in the Marketa; owing to the reason that consumers in this region have higher disposable income and are in dire need of better styling tools for hairs. Europe occupies the next place, and it is stimulated relatively strong beauty and personal care market. Such countries as China, Japan and South Korea are experiencing rapid growth owing to growing clients’ awareness and increasing benchmark of beauty. Market in these regions is also expected to grow due to increasing application of infrared technology for hair care among the people.

KEY INDUSTRY PLAYERS

"Leading Companies Driving Innovation and Growth"

The market is highly saturated and comprise of several main players in the infrared hair straightener industry across the globe. Leading brands in the sector include Nicky Clarke, Amika, Eva NYC, and Sutra Beauty that are famous for using the latest technologies and having a powerful position in the market. These companies employ a great deal of resources in the research and development of the technologies and designs which shall meet the changing demands of the market. Also, other players, such as L’ange Hair, Irresistible Me, and CROC, are noteworthy in the context of the market as well; they offer a different range of products, which can be appealing to the various segments of buyers.

List of Market Players Profiled

• Nicky Clarke (U.K)

• Amika (U.S)

• Eva NYC (U.S)

• Sutra Beauty (U.S)

• L'ange Hair (U.S)

• Irresistible Me (U.S)

• CROC (U.S)

• PYTHair (U.S)

• Aria Beauty (Canada)

• Voduz (Ireland)

• Duvolle (U.S)

• Guangzhou Zunxian Electric (China)

INDUSTRIAL DEVELOPMENT

June 2023: Inventions in the infrared hair straightener marketplace that has been observed in current ages has been placed on the development of efficacy of the goods and the formation of novel marketing opinions. Consumers are getting wise and are avoiding buying items that are produced in a way that harms the environment, and this has forced manufactures to embrace the use of green system. Furthermore, the companies are increasing deployment of activities in the developing countries through joint ventures and selling through internet-based stores, which are effective tools for selling to the populace. These are the further trends in the market which will be a boost if the consumers are continue their choice with sustainability and convenience.

REPORT COVERAGE

This report sets out to be a definitive guide to the worldwide infrared hair straightener market from 2018 to 2022 with estimates for 2023 and growth forecasts for 2024 to 2029. Market size analysis by market type and application is also presented in the report and it helps in understanding the further growth rate of the market. The report also presents regional market overview providing the data on the development probability and market size of the regions and countries across the globe.

Also, the report incorporates the intensity map and market share analysis of the key players in the infrared hair straightener market. It has information of market proportion, products, prices, and the newest happenings that can assist the stakeholders to be knowledgeable with the rivalry. The work also covers some of the problems and threats with which manufacturers in the industry are familiar and offers assessment of the current and future situation in the market.