Hair Styling Products Market Size, Share, Growth, and Industry Analysis, By Type (Colorants, Hair Spray and Shampoos), By Application (Direct Selling, Hypermarkets & Retail Chains and E-Commerce), and Regional Forecast to 2033

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HAIR STYLING PRODUCTS MARKET OVERVIEW

The global hair styling products market size was USD 16.46 billion in 2024 and the market is projected to touch USD 23.72 billion by 2033 at a CAGR of 3.8% during the forecast period.

Hair styling products come in different types of products with various formulations to allow hair manageability, and texture and also improve the overall appearance. These include gels, mousses, waxes, pomades, sprays, serums, oils and powders, all of which have their benefits. Hair gel has a higher degree of hold for structured hairstyles, on the other hand, mousse gives volume and bounces to the hair without making it overly stiff. In contrast, hair wax and pomade allow for a textured or slick appearance, hair spray sets and protects the appearance from humidity. Serums and oils help to detangle hair and make it shiny, thus dry shampoo and texturising spray can give the hair life without washing. Mousse and styling creams ensure volume and shine control for natural or shiny hair types.

They all work differently according to the hair type and the kind of result one wants to achieve. Styling powder is a lightweight powder that helps add some volume and texture to hair, especially in the case of fine or straight hair type. It works more effectively by absorbing excess oil and volumising the roots to give voluminous hair. However, it may not be recommended for use on coarse or dry hair as this only adds to the dryness and dullness of the hair. Moreover, volumizers use water-absorbing agents, they swell the hair shaft and give an impression of thickness. By determining the particular advantages and uses of the products, everyone can get the desired look for their hair, still preserving their condition and touch.

COVID-19 IMPACT

"Pandemic disrupted salon closures and operational restrictions affecting the market"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pandemic had a massive impact on the hair styling industry which saw closures of salons and restrictions on operations of those that remained open. The constraints and fear of the virus have significantly reduced the consumption of professional hair styling services, leaving many salons to shut down or patronize a few customers. As a result, those industries that directly depended on saloon services including hairdressers, beauty product manufacturers and suppliers of stock bolts experienced severe loss of sales. The downturn also caused the loss of employment and revenue for personnel involved in the profession. Lack of demand for expensive hair care products also compounded the problem, making it hard for many businesses in the industry to recover.

LATEST TREND

"Growing demand for natural and organic products to drive the market"

Natural and organic hair styling products are trendy and preferred because consumers are now conscious of sustainable, environmentally friendly, and healthy products. These incidences and concerns have made consumers more mindful of the use of toxic chemicals involved in the production of synthetic hair. This has shifted their preference to natural, plant extracted environmentally friendly hair products. Consumers avoid shower gel containing sulfur and parabens, and artificial fragrances and opt for products with natural oils and extracts with environment-friendly solutions. Companies have created brands for shampoos and other green hair care products without losing the option for low hold, shine or frizz. This shift is applying great pressure to the manufacturers in the hair styling products category to ensure they enhance their products in terms of sustainable resource utilization, eco-friendly packaging and depiction of the same to the consumer.

HAIR STYLING PRODUCTS MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into Colorants, Hair Spray and Shampoos

• Colorants: The hair colourants market is expanding as people of different age groups look for ways to cover their grey hair and get vibrant shades. This is commonly seen in countries with high growth in the ageing population such as Japan. Consumers are now looking at natural and organic products that contain no chemicals that can harm their hair. E-commerce platforms are making products more available and personalizing the shopping experience for hair colourants. Thus, professional salon services continue to play a crucial role in ensuring quality application.
• Hair Spray: Hair sprays are designed for setting hairstyling according to different levels of control, they range from low to high power. Fashion trends and the continued need for durable styles fuel these. Innovations are now incorporating UV protection and moisture retention for healthier hair. Social media and influencer culture are the factors that have created awareness and demand for styling sprays. Miniature is preferred for its small size, allowing instant use during touch-ups in various locations.
• Shampoos: Shampoos are products that enable washing the scalp and providing proper care for hair. The increasing concern for hair treatment with sulfates and natural shampoos are some of the trends experienced globally. They include anti-dandruff shampoos, colour protection, and shampoos for moisture retention. Professional hairstylists suggest the choices that consumers make when purchasing shampoos. E-commerce expansion implies that customers have wider choices of shampoos that contain ingredient lists.

By Application

Based on application, the global market can be categorized into Direct Selling, Hypermarkets & Retail Chains and E-Commerce

• Direct Selling: Direct selling enables various products to be marketed through personal networks or company representatives. It allows individuals to interact and consumers benefit from specific information on products and services they are looking for in the product. This method is more suitable for high-end products and helps to form customer loyalty and interest. Demonstrations of the product show efficiency to the consumer before buying the product. Direct selling presents many advantages, especially for the specialized hair styling products unavailable in retail stores.
• Hypermarkets & Retail Chains: Hypermarkets and retail chains are particularly popular stores that provide diverse hair styling products. They are convenient because they undertake beauty and grocery shopping under one roof. This targets budget-conscious customers who seek value through competitive pricing and promotional offers. They also provide enough space to display the products and the brands in the best way possible. Staff in some stores equipped with adequate information, enable the buyers to make correct decisions.
• E-Commerce: E-commerce is also convenient and enables consumers to purchase hair styling products without stress on their own time. It is convenient to choose the brands and the prices without moving from the comfort of one’s home. Social media and influencer marketing drive sales through reviews and recommendations. Direct-to-consumer strategies help brands improve the point-of-sale or direct marketing relationship. Due to the increase in internet usage in acquiring products, e-commerce continues to become one of the leading distribution channels.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Changing fashion trends to boost the market"

The increase in the variation in fashion trends is yet another key factor that has been found to fuel the in the demand for hair styling products market growth. When people wear different styles of their hair they Surf for products, which are durable, long-lasting and easy to apply. The trend changes also pressure celebrities and fashion icons to embrace fashionable hair looks, extending consumer pressure. Consequently, brands are introducing styling products for multiple uses while addressing different hair types and styles. Hair care items such as hybrid gels with volumizing agents, texturizing aerosols accompanied by functional additives, and heat-protecting agents are getting more demand. This dynamic evolution in fashion trends continues to challenge manufacturers to develop new fashionable products and modern styles for their hair styling products.

"Rise of social media platforms to expand the market"

Social media plays a vital role in dictating the consumption patterns of hair styling products by influencing consumer trends. Social media apps such as Instagram, TikTok, and YouTube contain striking content which showcases famous artists and influencers performing popular and approved hairstyles that are advertised. Viral beauty trends and tutorial videos encourage consumers to experiment with different looks, increasing demand for styling products such as gels, sprays and serums. User-generated content and real-time reviews further influence buying behaviour, making social proof a key factor in product success. Brands use influencer collaborations and specifically targeted advertisements to serve the population and be seen in a competitive market. This digital advancement is revolutionizing marketing strategy and enhancing the growth of hair styling products.

Restraining Factor

"Counterfeit products present a major challenge to the market"

Counterfeiting hair styling products is a major problem for producers and consumers. Such clone products include unsafe chemicals used to prepare imitation products, thus resulting in scalp inflammation, damaged hair and allergic cases. Counterfeits are very destructive in that they lead consumers to hesitancy in purchasing and they can even be found in reputable brands. Also, the sale of counterfeit products negatively impacts brand equity, leading to losses in brand trust policies and legal cases for genuine producers. E-commerce ventures have even worsened the problem due to the ease with which fake products can easily reach consumers. Brands are focusing on using authentication technologies, secure packaging and public awareness initiatives to fight counterfeiting, ensuring respect for the brand image and market preservation.

Opportunity

"Customization and personalization of the products to create a market opportunity "

Customization and personalization are the key trends that have emerged in the hair styling products segment since consumers are interested in products that fit their hair type or texture or even how they develop their hair. Brands are attempting to meet the need for products such as heat protection, colour protection, frizz control and UV protection which are growing in demand. That has also led to increased incidences of hair kits and styling products that can be prepared at home, giving the end user an option to make their own shampoos and conditioners. Smart technologies including hair analysis are ideal for an individual, which makes them more personal and increases customer satisfaction and as a competitive edge and avenue for growth for hair styling products.

Challenge

"Allergic reactions and health concerns by certain products and ingredients challenge the market"

Consumers are becoming more conscious of the allergies and health impacts that come with the use of certain chemicals in hair products. Sulfates, parabens and synthetic fragrances are known to cause problems with the scalp such as irritation and hair loss as well as allergic reactions thus most consumers are switching to other mild hair products. It has continued to pave the way for clean beauty and products with few or no natural chemical content, organic-based and hypoallergenic brands. As regulatory scrutiny increases and dermatologists suggest safer components, conventional products with harsh chemical substances face declining demand. Companies prioritising transparency and protection in their formulations are gaining an aggressive edge, using the evolution of the hair products market closer to fitness-conscious solutions.

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HAIR STYLING PRODUCTS MARKET REGIONAL INSIGHTS

• North America

North America is the largest segment, specifically, the United States is the leading consumer of hair styling products market share due to greater purchasing power and a focus on quality. Consumers in the region have a high fashion consciousness, always searching for better ways to manage their hair looks. This is due to large players in the market continuing to develop advanced products to cater to various hair styling. Thus, there is an increasing trend in customers opting for natural and organic products concerning hair styling products. This trend of changing towards easier hair formulations is helping to determine the further evolution of North American hair styling products in the market.

• Europe

Europe is a large market for hair styling products because the people there spend more money on personal care products than people in other regions. The U.K., Germany and France are influenced by changing fashion trends and the popularity of salon services. Consumers in this region value quality styling products because their hair care and styling preferences require unique, quality products on the premium side.

• Asia

The Asia Pacific region is now the world’s largest and fastest-growing market for hair styling products because of rising income levels, changes in lifeways, and improved self-fashion consciousness among Asians. China, Japan, and India are significant markets as youth and urban populations want the updated trend in clothing. Consumer preferences for product differentiation and intensive marketing strategy shape the market. The region’s large population base and expanding middle class further fuel the demand for advanced and diverse hair styling products.

KEY INDUSTRY PLAYERS

"Key industry players are collaborating with professional stylists and salons for market expansion"

Key industry players collaborate with professional stylists and salons to enhance product innovation and meet evolving purchaser needs. These partnerships provide valuable insights into styling strategies, hair care concerns and emerging developments, allowing manufacturers to increase salon-type formulations that cater to numerous hair kinds. Firms imitate these professionals to ascertain that their product offers professional standards improving its credibility and consideration among clients. It also helps the brands achieve actual exposure in salons and also affects buying decisions and brand recognition. Those associations prove critical to serving the clients’ demand for high-performance styling performance and contribute to developing new growth strategies in the global hair styling products industry.

List Of Top Hair Styling Products Companies

• Kerastase (France)
• Oscar Blandi (Italy)
• Philips (Netherlands)
• L'Oreal (France)
• TRESemme (U.S.)
• Matrix (U.S.)
• Aveda (U.S.)
• Pantene (Switzerland)
• BBlunt (India)
• Henkel (Germany)
• Procter & Gamble (U.S.)
• Unilever (U.K.)
• Mandom (Japan)
• Johnson & Johnson (U.S.)

KEY INDUSTRY DEVELOPMENT

August 2024: Dyson enters new hair styling equipment with Dyson’s Chitosan-enabled set of wet products and chitosan derived from oyster mushrooms. Engineered with Dyson Triodetic technology, the range offers flexible hold without stiffness. It includes a pre-style cream and post-style serum designed to enhance styling longevity. Dyson’s sustainable, refillable packaging ensures minimal waste. The range will launch in India soon.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The hair styling products market continues to evolve, driven by changing fashion trends, increasing consumer demand for natural formulations, and the rising influence of social media. While North America and Europe remain dominant markets due to high purchasing power and premium product preferences, the Asia Pacific region is experiencing rapid growth fueled by urbanization and shifting lifestyle trends. Key industry players are leveraging collaborations with professional stylists and salons to create innovative, salon-quality products that cater to diverse hair types. However, challenges such as counterfeit products, health concerns, and the need for customization persist. Sustainability, ingredient transparency, and advanced formulations will shape the market’s future growth.