Hair Straightening Cream Market Size, Share, Growth, and Industry Analysis, By Type (Mild, and Powerful), By Application (Household, and Commercial), and Regional Insights and Forecast to 2032

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HAIR STRAIGHTENING CREAM MARKET OVERVIEW

The global Hair Straightening Cream Market size was valued at approximately USD 0.8 billion in 2023 and is expected to reach USD 1.4 billion by 2032, growing at a compound annual growth rate (CAGR) of about 6.5% from 2023 to 2032

The worldwide market for hair straightening cream is on a relatively good rate of increase because of the ever-increasing consumers needs for hair care recipes that are easy to use and style. In addition, hair straightening creams which offer all the properties of straightening without the conventional thermal appliances are in high demand for consumers looking closet, smooth controlled hair without heat. There is an increasing personal grooming trend and hair care awareness among both men and women which is also contributing to the growth of the market.

The growing demand for professional hair care systems, the increasing number of beauty salons, and the diversification of straightening creams for several hair textures are some of the key factors augmenting the growth of the market. Moreover, the fashion sense and social media where most images have straight hairstyles is also making the target market to look for most of these products.

Nevertheless, the worries about the chemical damage associated with some hair straightening solutions and the transition towards natural and organic sulfate-free products could hinder the growth of the market. Industry players are concentrating on coming up with safer and less harmful formulations in response to the demand.

COVID-19 IMPACT

"Hair Straightening Cream Market Had a Negative Effect Due to temporary closure of salons and beauty parlors during lock downs"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has adversely affected the Hair Straightening Cream Market mainly due to the temporary suspension of salon and beauty parlor services during the lockdown. Due to movement restrictions and social distances, the demand for professional hair treatments, including hair straightening services, dropped considerably. Moreover, consumers began spending less on unnecessary personal care products due to the prevailing economic uncertainties. As a result, this caused a decline in retail and professional sales of hair straightening creams during the period of the pandemic leading to an overall market stagnation.

LATEST TREND

"Increasing demand for formaldehyde-free and natural ingredient-based formulas to Drive Market Growth"

The Hair Straightening Cream market has also observed key increases in the need for formaldehyde-free and natural ingredient-based formulas, for keratin products and at-home straightening kits. One of the observable trends is the transition from cream-based straightening solutions to organic straightening creams. This trend has come about as a result of the user’s desire to have healthier hair with less damage during styling processes. The relative demand for this kind of solution is increasing as more consumers look for hair-straightening products without compromising the health of the hair.

HAIR STRAIGHTENING CREAM MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Mild, and Powerful

• Mild - The mild form of hair straightening creams has lesser percentage of chemicals hence these creams are appropriate for users with sensitive scalp or lightly curly hair. These types of creams are most likely used for the softening or straightening of hairs without extensive damaging. These straightening creams are mostly used by the public because they are less harmful to the health of the hair.

• Powerful - Intensive hair straightening creams are rich in yet higher levels of active ingredients that are chemical substances that straighten even the kinkiest or coarsest hair types. These are mainly salon products that give a straighter for a long duration. However, they may damage the hair more in case of improper application and thus are usually applied by professionals.

By Application

Based on application, the global market can be categorized into Household, and Commercial

• Household - Household hair straightening creams come in handy for personal use and are, today, widely available. Such products tend to be milder and more user-friendly in application, thus not limited to professionals. They are more economical and less complicated than going to a salon treatment, which is why most people tend to choose them.

• Commercial - This is in the case of beauty salons, where industrial grade hair straightening lotions are used for quick and optimal results. These products are rather potent and need careful use as well as handling to ensure that the hair does not suffer too much chemical damage while the hair is straightened. Most of these creams are however used in the more exclusive services where the clients are asking for professional hair straightening services.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

DRIVING FACTORS

"Increasing Demand for Personal Grooming Products to Boost Market Growth"

There has been a strong increase in the growth of Hair Straightening Cream Market owing to the rising importance of personal grooming and looks. People are more often looking for ways to achieve and maintain control over their hair without hassles which in turn leads to increased consumption of such products both at the domestic spheres and in hair dressing salons. This trend is especially strong among the youth and urban consumers.

"Rising Popularity of Salon Services to Drive Market Growth"

The increasing number of salons providing hair straightening services has also contributed to the Hair Straightening Cream Market Growth. Professional salons utilize effective straightening creams which tend to last longer, thus, drawing clients who prefer professional recoils to do it yourself. These include trends on beauty standards and social media which raise the demand for these services.

RESTRAINING FACTOR

"Health Concerns and Chemical Sensitivity to Potentially Impede Market Growth"

One of the key factors limiting the growth of the Hair Straightening Cream Market is an increased cognizance towards the health hazards of using chemical based products. Most of the hair straighteners contain harsh chemicals including formaldehyde which are known to irritate the scalp, damage hair and in some clients trigger allergies and other reactions. Consequently, many consumers are becoming more wary and choosing natural products, which replaced the previous demand for these chemical-based products.

Opportunity

"Rising Demand for Organic and Natural Products To Create Opportunity for the Product in the Market"

In the Hair Straightening Cream Market, the growing consumer inclination towards the use of organic and natural products presents an opportunity. It is evident that consumers are more inclined towards products without any toxic options, which I why it is a good strategy for manufacturers to tap into this by making plant-based and safe hair straightening creams. This trend towards better and safer options creates a lot of scope in development for companies who make green and safe products.

Challenge

"Health and Safety Concerns Could Be a Potential Challenge for Consumers"

One of the principal issues within the Hair Straightening Cream Market is the rising knowledge regarding the dangers posed by certain chemical components present in such products. Ingredients that are known to be harmful, especially formaldehyde, are commonly associated with skin irritations around the scalp, hair damage, and other health-related risks over time. Therefore, regulatory authorities have imposed stricter guidelines making it hard for manufacturers to optimize beauty products without compromising on safety.

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HAIR STRAIGHTENING CREAM MARKET REGIONAL INSIGHTS

• North America

The United States Hair Straightening Cream Market is led by North America due to the high appetite for personal grooming products spurred by populaces with great haircare interests. Also, the advanced beauty sector in the region and the occurrence of most of the key market players contribute to its dominance. In addition, consumers from the North American region tend to buy more of high-end and salon type products which in turn propels the growth for the market. The growth of very active lifestyles and consumer spending on non-essentials also results in increased consumption of hair straighteners and related products.

• Europe

The Hair Straightening Cream Market Share in Europe enjoys a dominant position because of bias towards beauty and personal care which is most evident in France, Italy and the UK which are global leaders in fashion and beauty. The region has high disposable income and a predilection for high-end personal grooming products enhacing that too. Furthermore, as the population of Europe is becoming more cosmopolitan, it increases the need for different hair care products. The other factor that encourages the growth of the market is the availability of reputable beauty companies and the tendency to prefer natural and safe cosmetic products.

• Asia

The Hair Straightening Cream Market Share is dominated by Asia owing to the high population density and increase in the number of urban residents with the disposable income who can afford personal grooming products. Countries like India and China are experiencing a boom in the beauty and haircare sectors funded by a younger generation that is keen on trying out the latest fashion. The popularity of social media and beauty gurus advocating hair straightening solutions also contributes to the market demand. The region also witnesses a growing market due to the availability of products for different hair types.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through innovation and product diversification"

The expansion of Hair Straightening Cream Market is subject to the impact of innovation and diversification of products among the leading players in the population. Such companies support R & D projects in order to develop new and modernized formulations with natural and safer components which meet healthier preferences of the customers. Partnering with and incorporating salons into the business model plays a central role in the acceptance of the brand. In addition, advertising techniques using social media and beauty influencers are also suitable for this purpose, these strategies help in increasing the sales of the products. These activities not only enhance the geographical coverage of the market but also increase competition within the industry. As such, the industry is focused on enhanced product quality and more efficient solutions.

List of Hair Straightening Cream Companies

• Schwarzkopf - (Germany)
• L'Oréal - (France)
• Shiseido - (Japan)
• Milbon - (Japan)
• Utena - (Japan)
• Arata - (India)
• Lr xtenso - (France)
• Oxyglow - (India)
• Sanfe Stunner - (India)
• Streax - (India)
• Bio Reach - (India)
• Beauty Garage - (Japan)

KEY INDUSTRY DEVELOPMENTS

April 2023: One industrial development in the Hair Straightening Cream Market is announced by L'Oréal Professional. They introduced the new Xtenso Oleoshape Straightening Cream, which contains no formaldehyde and includes oils such as argan and almond. The new solution aims for prolonged straightening without compromising the condition and moisture of the hair, primarily catering to the need for non-chemical and plant-based compositions. The introduction shows the company’s endeavor towards its innovative hair care products that are still highly effective but have little or no harmful ingredients, thus falling inline with the popular hair straightening products that are effective but do not cause damage.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

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