Grass-fed Beef Market Size, Share, Growth, and Industry Analysis, By Type (Fresh Grass-finished Beef and Processed Grass-finished Beef), By Application (Retail, Food Service, and Others), and Regional Forecast to 2033

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GRASS-FED BEEF MARKET REPORT OVERVIEW

The grass-fed beef market size was valued at approximately USD 48.457 billion in 2024 and is expected to reach USD 70.61 billion by 2033, growing at a compound annual growth rate (CAGR) of about 4.3% from 2025 to 2033.

Grass-fed beef produced from cattle raised on a forage diet. These cattle mainly remain on a pasture and forage diet. The cattle use most of their lives in pastures and eating grass before moving to a feedlot for grain finishing. This type of beef is identified for being leaner and is generally nutritious than beef from farm animals that have been fed a diet high in grains. Such food items are also hyped as being more environmentally sustainable because it involves fewer grain and other resources to produce.

The market has been experiencing significant growth determined by escalating consumer knowledge about the health and environmental benefits of this type of meat. The demand for such products is predominantly high in developed countries and where users are highly looking for healthier and more sustainable food options.

COVID-19 IMPACT

"Grass-fed Beef Industry Had a Negative Effect Due Transportation Interruption during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has stopped the import and export operation which hindered the market growth. This has brought the supply and sales of the product in the market to a shriek halt. The pandemic has also caused a requirement for a stringent regulatory framework. A lot of food regulatory bodies are developing and drafting new laws related to grass-fed beef. In addition, the shift in consumers’ inclination for the product changes the market. Many consumers were avoiding meat consumption. This is due to the fact that consumption of such a product may increase the risk of COVID-19. Hence, this led to a decrease in demand for the organic product. The market witnessed a rebound as consumers prioritized health, nutrition, and food safety. The product associated with healthier and more sustainable food options has further fueled its demand during and after the pandemic.

LATEST TREND

"Introduction of New Packaging to Expand the Market Growth"

The market trend is the utilization of new kinds of packaging of the products is boosting the market growth. The product is gaining attention in the market because of its health benefits, such as it improves heart health and blood pressure and it is classified as antibiotic and hormone free. The rising preference towards regenerative agriculture and carbon negative foodstuff items is in high demand. The food safety standards and processing control systems are prime consideration for the customer. The product covering plays an important role in preserving product quality and safety. The vendors are coming up with attractive packaging and designs are boosting the market growth.

GRASS-FED BEEF MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into fresh grass-finished beef and processed grass-finished beef

• Fresh Grass-finished Beef: They represent the cattle that have grazed on pasture for their entire lives and resulting in leaner meat with a distinct flavor. It refers to beef that is raised exclusively on a grass diet and is sold fresh without undergoing much additional processing.
• Processed Grass-finished Beef: The type of product is raised on grass but undergoes processing such as curing, smoking, and grinding before being sold to consumers and involves diverse forms including ground meat or prepackaged cuts, which enhance convenience for customers.

By Application

Based on application, the global market can be categorized intoretail, food service, and others

• Retail: In this sector, the fresh or frozen product is being sold directly to customers in grocery stores and online platforms and targeting health-conscious consumers.
• Food Service: In this type of industry, restaurants and catering companies are offering dishes to meet the growing demand for healthier and sustainable food options to attract diners seeking quality and sustainable options.
• Others: There are other market applications which may include specialty markets, health food stores, and farmers’ markets where the item is being sold to health-conscious consumers.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Rising Popularity of Grass Fed Products in Restaurants to Bolster the Market Growth"

The growing trait for the grass-fed beef market growth is the rising rate of restaurants as well as grass-fed meat steaks and other measures on their menus in an effort to offer healthier dining options. The market revenue has been considerably influenced by changing menus that do not facet grass-fed items. The industry is projected to expand in attractiveness consequently the increased interest in grass-fed meat products on social media. Manufacturers of the product have been obliged to switch to better alternatives since consumer knowledge of the hazards linked with the rising use of nitrate for curing purposes has grown. Accordingly, several companies are at present replacing nitrate with natural curing agents that are becoming increasingly well-known amid the general public.

"Growing Public Awareness regarding Raising Livestock with Antibiotics to Enhance the Market"

Another growing aspect that can propel the market is the people are becoming more conscious of the negative effects of raising livestock with antibiotics. This is decreasing the demand for the antibiotic product. The concerns about food choices have been highlighted by the harmful effects of excessive antibiotic use on domestic animals and human health. Having meat products made with inorganic ingredients has been related to adverse effects for instance excessive cholesterol, poor heart health, and high blood pressure. Given these factors, it is predictable that an escalating number of customers will choose the healthier alternative of pastured products.

Restraining Factor

"High Cost associated with the Product to Potentially Impede Market Growth"

A constraint that can hinder the market growth is the high price of the item. The product is renowned for its health benefits such as reduction of cholesterol levels and improves heart health and faces a significant barrier in the market due to its premium pricing. They are more expensive than grain-fed beef; this cost differentiation may deter price-sensitive consumers. The unique production processes of the product that adheres to food safety standards and utilizes regenerative agriculture practices are increasing its cost. Furthermore, the time-consuming process of rearing cattle is hindering the market growth. It takes two years to rise which demands resources in terms of time and effort. Furthermore, an unorganized supply chain poses a key challenge to the distribution of products. All of these facto collectively retard market expansion.

Opportunity

"Innovation in Value-Added Product and Expanding Market to Create Opportunity for the Product in the Market"

The market can benefit from innovation in value-added products. This includes the development of ready-to-eat snacks, convenient meal solutions, and premium cuts with specific attributes such as marbling and tenderness. By offering differentiated and value-added products, the industry can cater to evolving consumer references and capture new market segments. Additionally, the popularity of the produce is fueled by consumer preference for more sustainable and ethically produced meat. Such food items are perceived as in good health and more environmentally-friendly, leaning to increased demand. Producers who can meet the requirements for the grass-fed certification and cater to this niche market have the potential to capitalize on this option.

Challenge

"Adaptation of Vegan Diet Could Be a Potential Challenge for Market Expansion"

The growing popularity and recognition of the vegan lifestyle is a major threat which can hinder the market growth. People are abstaining from the usage of animal derivative products to decrease the risk of heart disease, obesity, and other health issues. Food-service providers are fulfilling the requirement of these dietary habits by offering vegetarian and vegan options on their menu which is decreasing demand for the product and consequently hindering the market growth. Furthermore, climate change and environmental concerns pose significant challenges to the market. The beef industry was criticized for its high greenhouse gas emissions; deforestation associated with cattle ranching, and water usage.

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GRASS-FED BEEF MARKET REGIONAL INSIGHTS

• North America

North America is leading the grass-fed beef market share because of the increasing knowledge of personal health, animal welfare, and sustainable farming practices of grass-fed cattle. Environmental concerns about stock reared on supplements, antibiotics, and chemical-based animal nourish additives are pushing the market growth. The United States grass-fed beef market is growing owing to the gradual increasing consumers’ preference for natural and organic products. It also has benefits since beef is an integral part of the regular diet of this region’s consumers are fueling the demand. The augment in health-consciousness, along with an increase in knowledge regarding sustainable farming practices, has bolstered the requirement for the product.

• Europe

Europe is witnessing significant market growth as a result of the increasing preference towards sustainably sourced food. The enterprise aimed at promoting local sourcing and sustainable farming practices are prevalent, supporting the market expansion. The rich culinary tradition that values high-quality, sustainable food sources are increasing demand. The organic food movement is strong and consumers are willing to pay a premium for products, especially in urban centers that are boosting demand for the product. The region’s agricultural policies often support sustainable farming further facilitating market growth. In addition, consumers are becoming more informed about the benefits of the protein, leading to an increase in demand for the product.

• Asia

The Asia Pacific is experiencing considerable market growth because of the rising spending income and changing dietary habits. The demand for organic and high quality protein sources is expected to increase as consumers become more health-conscious. The region’s structured agricultural practices and high demand for meat make it a promising market. There is an increasing interest in specialty products particularly aimed at affluent urban consumers. The region’s country has vast pastures and favorable farming conditions facilitate the production of high-quality grass-fed protein, which is increasingly popular in both domestic and internal markets.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Increasing Awareness and Market Strategic"

Key players working in the market are focusing on promoting sales of products by supplying information regarding the safety and health advantages of the item for consumption. In response to high demand, manufacturers are empowering mergers, acquisitions, and collaborations with regional corporations to enlarge their making facilities. The market traders are paying attention to packaging to remain competitive. Improving product visibility with novel invention design offering adequate information, and printing QR codes to make payments easier will emerge as strategies to grab the attention of the end-user. In addition to the marketing aspect, there are also entering into long-term contracts with farmers who rear domestic animals to ensure a constant delivery of superior quality meat. They are expected to spend in processes to boost meat production to assemble the ever-increasing demand.

List of Top Grass-fed Beef Companies

• Conagra Brands (U.S.)
• Verde Farm (U.S.)
• Hormel Foods (U.S.)
• JBS (U.S.)
• Sysco Corporation (U.S.)
• OBE Organic (Australia)
• Strauss Brands (U.S.)
• Arizona Grass Raised Beef Company (U.S.)
• Top Grass Cattle Co. (U.S.)
• Morris Grassfed Beef (U.S.)

KEY INDUSTRY DEVELOPMENT

February 2024: Beyond Meat has gained acknowledgment for its plant-based meat alternatives. Their focus on creating sustainable and conservational meat substitutes has added to advancements in the beef sector. They have produced innovative products that aspire to replicate the taste and texture of traditional beef using plant-based ingredients.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The grass-fed beef market is poised for a continued boom pushed by the rising number of eating place that include meat steaks and other preparations on their list of options and people become more aware of the negative effects of elevated livestock with antibiotics. Despite challenges, which include the rising popularity and appreciation of the vegan lifestyle as well as its expensiveness of the product are hindering the market growth. Key industry players are focusing on packaging to remain competitive and also focusing on supporting sales of foodstuffs by providing information concerning the safety and health advantages of the product and bettering product visibility with new product design offering ample information. Improvement in value-added product and increasing market and the pastured beef is perceived as healthier and more ecologically aware, inclination to increased demand. Producers who can cater the necessities for the grass-fed certification and fulfill this niche market have the potential to exploit this opportunity.