Eyelash Growth Liquid Market Size, Share, Growth, Trends and Industry Analysis, By Type (Biotechnology, Natural botanical ingredients, Herbal medicine ingredients), By Application (Young Man with Sparse Eyelashes, Middle and Old Aged), Regional Insights and Forecast From 2025 to 2033

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EYELASH GROWTH LIQUID MARKET REPORT OVERVIEW

The global eyelash growth liquid market size is forecasted to reach USD 1.88 billion by 2033 from USD 1.2 billion in 2024, growing at a steady CAGR of 5.2% during the forecast period from 2025 to 2033.

Eyelash growth liquid is a beauty care product widely used in the cosmetics industry. The eyelash growth liquid is a concentrated and lightweight treatment that ensures long, full and healthy eyelashes. This serum is applied to the eyelashes with a fine applicator. The topical vitamins and oils in the lash serum are used to strengthen and add fullness to the lashes. The liquid provides moisture and elasticity to the eyelashes, which makes them shiny and thick. It provides a restorative effect and promotes eyelashes to maintain beautiful and thick eyelashes. Applicators are used to easily apply the eyelash serum from the inside out.

The growth of the market is due to the increase in eye diseases and the availability and purchase of products on the Internet. The increase in eye diseases such as blepharitis, which causes eye inflammation and affects eyelash growth, is positively affecting the demand for eyelash enhancers worldwide. Consumer awareness of the site effects related to the chemical compositions of cosmetic products is expected to drive the eyelash growth liquid market growth.

COVID-19 IMPACT

"Pandemic Detrimental Effect On Product Sales Hence Damaged Cosmetic Industry"

The COVID-19 pandemic has been unprecedented and staggering, with the eyelash growth liquid market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The global shutdown disrupted supply chains and the manufacturing process, which had a detrimental effect on product sales. In addition, COVID-19 caused the closure of stores and businesses that sell cosmetics, including eyelash growth liquid market. Production of mascara and other beauty products slowed due to COVID-19 restrictions, forcing many cosmetic companies to temporarily close. Due to the outbreak of the COVID-19 pandemic, manufacturers increased the promotion of eye serum products on social media to reach a large consumer base. However, the imposition of global lockdown and curfew policies will affect the domestic and international production of skin care products, which in turn hinderd the growth of the overall market. Thus, the pandemic negatively affected the eyelash serum market in 2020, as sales of companies decreased and operations were suspended.

LATEST TRENDS

"Rising Sales Through E-Commerce Platform Is Promoting Fastest Market Growth"

Expansion of the sales channel is the most important factor expected to contribute to the growth of the eyelash growth liquid market in the near future. The e-commerce platform is one of the fastest growing market segments. Nowadays, many retail operators maintain their online stores where customers can learn more about the organization and its products. The availability of multiple product options and their price comparison on online platforms also increases online shopping. This is beneficial for major market players as it eliminates the need for physical stores or stores and also helps customers read reviews from other users and compare different stores, products and prices from different sellers for a particular eyelash liquid.

EYELASH GROWTH LIQUID MARKET SEGMENTATION

By Type

According to type, the market can be segmented into Biotechnology, Natural botanical ingredients, Herbal medicine ingredients. Biotechnology is anticipated to be the leading segment.

By Application

Based on application, the market can be divided into Young Man with Sparse Eyelashes, Middle and Old Aged. Young Man with Sparse Eyelashes will be the dominating segment.

DRIVING FACTORS

"Increasing Disposable Income And Beauty Awareness Of Consumers to Boost Market Growth "

It has been the trend of the current population generation that people are becoming very conscious about beauty. People are actively looking for various cosmetics and fashion products to improve their current appearance. Also, due to fashion hacks and tips circulating on social media, people want to buy new cosmetics and fashion products. People working in various industries are also interested in purchasing the latest and long-lasting cosmetic products. This is because a well-groomed appearance is part of the job of such an employee in various fields. The eyelash growth liquid provides moisture and elasticity to the eyelashes, which makes them shiny and thick. Gives a restorative effect and promotes the growth of eyelashes, maintaining the beautiful and dense condition of the eyelashes. Applicators are used to easily apply the eyelash serum, from the inside out. Eyelash serum is widely used in various occasions such as big parties, meetings, weddings and seminars to improve their appearance. These factors are expected to drive the market in the coming years.

"Foster Keratin Production And Increase In Demand For Organic Liquid to Boost Market Growth "

Keratin is a protein found in hair, skin and nails. For example, eyelash serums created by cosmetic brand Xlash encourage the natural protein structure of the body to accelerate eyelash growth and strengthen the opening of follicles. As new eyelashes begin to grow, this can lead to an increase in eyelash volume. In particular, eyelash serums can successfully take over the natural eyelash growth cycle by enhancing keratin production. Keratin eyelashes are a cosmetic procedure in which the beautician lifts and curls the eyelashes from root to tip with a chemical solution. Organic is one of the trending markets that are inherent in almost all food and beverages. When consumers are health conscious and aware of the unhealthy production and cultivation of plants and ingredients and their effects on the skin and body, the demand for organic products will increase. Advantages of organic produce include no harmful chemicals, fertilizers, GMO ingredients, pesticides, radiation or genetic engineering.

RESTRAINING FACTORS

"Eye Inflammation, Skin Allergy to Restrict The Market Growth "

However, side effects such as skin allergy, swelling, hyperpigmentation and excessive growth hinder the market growth. The presence of chemicals in liquid is expected to curb the growth of the market. Some liquid contain ingredients that can dry out hair follicles, resulting in more hair. This often happens when you use waterproof mascara, which maintains the healthy eyelashes even when they are immersed in water. Many women find it difficult to remove all the liquid before the evening, because product residues can still stick to the eyelashes and irritate them. Regular application with eyelashes can cause your eyelashes to deteriorate and become unhealthy, causing eyelash loss.

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EYELASH GROWTH LIQUID MARKET REGIONAL INSIGHTS

"North America to Dominate The Market Growth Due To Increase Consumer Awareness"

North America hold the most dominant eyelash growth liquid market share in 2020 and is expected to grow in the coming years as well. Market leaders continue increase consumer awareness of the availability and benefits of different types of eyelash Growth Liquids. In addition, the focus of various studies is increasing Research and Development (R&D) institutions to develop new and improved eyelash enhancements to promote regional growth. The changing and fast-paced lifestyle of consumers in North American countries is driving the demand for multifunctional beauty and personal care products as consumers adopt holistic approaches to beauty and health. As a result, there are significant opportunities for various cosmetic brands to innovate and expand in the region. Skin care and hair care are the major growing segments in this region. In addition, with the rise in popularity of luxury personal care brands, natural cosmetics and organic cosmetics are gaining a lot of recognition. In the US, Canada and Mexico, the consumption of beauty care products such as hair, skin, eye care, oral hygiene, perfumes and colognes increased significantly.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Top Eyelash Growth Liquid Companies

• M2 Beaute (Germany)
• L'oreal (France)
• LVMH (France)
• Talika Lipocils (France)
• Foltene (Italy)
• Shiseido (Japan)
• Canmake (U.S.)
• Rapidlash (U.S.)
• Peter Thomas Roth (U.S.)
• MAC (U.S.)
• DHC (Japan)
• Avance (U.S.)
• The Face Shop (South Korea)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.