Digital Shelf Software Market Size, Share, Growth, and Industry Analysis by Type (Web-Based, Cloud Based‎), by Application (Brand Side, Retailer), and Regional Insights and Forecast to 2032

Updated On: 10 June 2024

DIGITAL SHELF SOFTWARE MARKET REPORT OVERVIEW

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The global digital shelf software market size was expanded rapidly in 2022 and will grow substantially by 2029, exhibiting a prodigious CAGR during the forecast period.

The digital shelf is the online environment where customers interact with brands and products. It includes all digital touch points such as product listings on reseller sites, search engines, social channels, and your own brand website. Digital shelf software can help merchants realize shelf management and sales statistics, improve warehouse operation efficiency and sales effect. Merchants can conveniently and quickly sort the shelves to achieve fast picking and replenishment. Brands use digital shelf software to improve their brand integrity and provide consistent customer experiences, as well as glean insights about their performance in retailer search engines and ecommerce websites.

Consumers progressively depend on online data to make buying decisions. This demand drives brands to augment their digital shelf with thorough product information, assessments, and comparisons. Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Companies coming up with progressive technological solutions for firming their positions.

COVID-19 Impact: Pandemic Hampered The Market Due To Unexpected Disruption In The Sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

"Use Of Innovative Products To Boost The Market Growth "

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

DIGITAL SHELF SOFTWARE MARKET SEGMENTATION

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By Type Analysis

According to type, the market can be segmented into web-based, cloud based

Web-based will capture the maximum market share through forecast period.  

• Web-based: Web-based digital shelf software is presented on a server and accessed through a web browser. This kind of software does not necessitate downloads or setting up on individual computers, making it effortlessly manageable from anywhere with an internet connection.

• Cloud based: Cloud-based digital shelf software is presented on cloud infrastructure offering scalability, dependability, and safety. It frequently functions on a subscription ideal with the supplier handling maintenance, updates, and infrastructure.

By Application Analysis

According to application, the market can be segmented into brand side, retailer

Digital shelf software market players cover segment as brand side will dominate the market share during forecast period.

• Brand Side: It used by brands to accomplish and enhance their online existence across various e-commerce platforms and retailers.

• Retailer: It is used by retailers to manage the online performance of products in their inventory, confirming that product information is precise, comprehensive, and pleasing to consumers.

DRIVING FACTORS

"Increasing E-commerce Growth To Boost The Market Growth"

The exponential growth of e-commerce across various sectors is a significant driver. As more consumers shop online, businesses are investing in digital shelf software to optimize their online presence. Consumer now prefer the convenience of browsing and purchasing products online leading to the expansion of the market.

"Technological Advancement and Innovation To Upsurge The Market"

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the digital shelf software market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. These technologies help products analyse performance, augment schedules, and personalize customer communications. Improvement supports the speedy arrangement and scaling of digital solutions.

RESTRAINING FACTOR

"Technical Difficulties To Hamper The Market Growth"

Integrating digital shelf software with existing systems can be complex and challenging, requiring significant time and resources. Implementing and managing a robust digital shelf infrastructure can be complex especially for small & medium sized enterprises with limited resources and technical expertise. Technical difficulties will reduce the industry revenue.

DIGITAL SHELF SOFTWARE MARKET REGIONAL INSIGHTS

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"Asia Pacific to Dominate the Region Due To Rising Number Of Internet users & Expansion Of E-commerce"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East and Africa. 

Asia Pacific is further expected to witness growth in the digital shelf software market share. The region is dominating the market due to rising number of internet users, increasing smartphone penetration, and the expansion of e-commerce. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

"Key Players Focus On Partnerships To Gain Competitive Advantage"

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

List Of Market Players Profiled

• Intelligence Node (U.S.)
• SiteLucent (Netherland)
• PriceSpider (U.S.)
• Prisync (Turkey)
• Priceva (New Zealand)

INDUSTRIAL DEVELOPMENT

May 2021:  PriceSpider announced the availability of a new solution called Brand Monitor. A digital shelf analytics (DSA) solution provides brands with data-driven information to drive consistency.

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.