Cold Brew Coffee Market Size, Share, Growth, and Industry Analysis, By Type (Original Cold Brew, Foam Cold Brew and Nitro Cold Brew), By Application (Hypermarkets/Supermarkets, Retail Stores, Online Retail, Food Services and Others), and Regional Forecast to 2033

• 

   Request a Free Sample To Get More Information on this Market

COLD BREW COFFEE MARKET OVERVIEW

The global Cold Brew Coffee Market size was valued at USD 1.23 Billion in 2024 and is expected to reach USD 1.51 Billion in 2025, progressing steadily to USD 7.76 Billion by 2033, exhibiting a CAGR of 22.72% over the forecast period.

The cold brew coffee market has developed significantly in recent years due to the increasing consumer interest in convenient and tasty beverages. Cold brew coffee is a beverage prepared using coarse-grind coffee beans immersed in cold water for manned hours, normally 12 to 24 hours. The slow brewing method results in a smooth and low-acid coffee concentrate with a natural hint of sweetness preferred by the health-conscious generation as an anti-heat solution to hot brewed coffee. The improved taste and the feeling of the health requirements have made cold brew the most sought-after beverage among coffee users and occasional drinkers. It has been observed to increase specifically during summer and other seasons where temperatures are hot because of the cold nature of the product.

The market has been pushed forward by chains of coffee shops and ready-to-drink manufacturers as they ignite the cold brew concept to suit the people’s new tastes. The fact is that cold brew is tasty, comes in various flavours and is associated with a high-quality coffee culture that envelops this drink. Consumers’ appreciation for coffee and a global trend of product diversification, thus contributes to the development of cold brew approaches. Therefore, as demand increases, it is projected that there will be product enhancements concerning flavours, packaging techniques and delivery systems that enhance the appeal of cold brewed coffee as a standard feature in today’s beverages.

COVID-19 IMPACT

"Pandemic changed the market structure with positive and negative impact"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic impact was an edged sword for the cold brew coffee market since it had positive and negative impacts. Despite such constraints as the closure of coffee shops and a decrease in-front consumption, the need for home-solution coffee was boosted due to people seeking comfort and luxury in cups of coffee. This change increased the consumption of cold brew coffee, many opt for ready-to-drink products or make it themselves at home. The advancement of e-commerce during the pandemic also boosted the market, which was considered an ideal way to order cold brew products. Therefore, the pandemic generated growth opportunities for the cold brew coffee market and revealed the susceptibility of this market segment concerning consumer shifts.

LATEST TREND

"Flavor diversification satisfies evolving consumer preferences and continues to drive the market"

The consumption of cold brew coffee that is gradually developing is the desire for a wider range of flavours. Coffee shops and manufacturers are finding new ways of adding new flavours to their cold brew bottles, including vanilla, caramel, mocha and hazelnut and even new seasonal tastes such as that of pumpkin and peppermint in the cold seasons. These supplements do not just add value to the coffee but create even more scope for the brands customised to varying customer taste buds and health-conscious vegan-sugar-free preferences. This trend has been boosted by customization where consumers have the opportunity to design their desired flavoured products. This has influenced product development by heightening the need for a flavoured cold brew and the opportunities for the market worldwide.

COLD BREW COFFEE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Original Cold Brew, Foam Cold Brew and Nitro Cold Brew.

• Original Cold Brew:Original cold brew is made by steeping coarsely ground coffee beans into cold or room temperature water for a long time, preferably between 12 and 24 hours. This method produces a less acidic coffee drink which retains the beans' natural flavour without the bitterness usually caused by the hot brewing process. The drink is popular among many due to its taste and quality, fabulous when brewed at home or taken from a can or bottle. Originally consumed by lack it can also be taken with milk and utilised in other coffee recipes.

• Foam Cold Brew:Foam cold brew creates a layer of foam on top of the cold brew that gives texture and a different mouthfeel to the taste. This variation is done by using milk or cream that has been whipped before being poured together with the cold brew to produce a visually appealing drink made for those who prefer thick consistent beverages. The foam also gives the product that extra touch of class, meaning it is sought after by those who wish to enjoy a café style coffee in the comfort of their own home. It frequently can be in various flavours since configuration and development have become important trends in the production of beverages.

• Nitro Cold Brew:Nitro cold brew goes a step higher by adding nitrogen gas into cold brew coffee hence the surface and the flowing effect when applied. This method improves the creaminess of the drink and leaves it with low acidity. Nitro cold brew essentially comes through a tap-such as draft beer which creates curiosity and interest among the consumers. Besides enhancing the mouthfeel, the nitrogen infusion leads to a rather aesthetic appearance, thus its adoption by coffee entrepreneurs and fans who wish for more than simply the grounding brew.

By Application

Based on application, the global market can be categorized into Hypermarkets/Supermarkets, Retail Stores, Online Retail, Food Services and Others.

• Hypermarkets/Supermarkets:Hypermarkets/supermarkets are strategically important for the cold brew coffee market as they present a diverse selection of products to consumers. The large number of feet that visit stores and the promotion of big discounts push through sizes hence increasing volumes. Proper positioning in the cold cabinets creates an impression of forced purchase. Grocery shopping and buying beverages are timely-saving for shoppers, making them convenient for service consumers. Therefore, this segment of the market is believed to have high potential revenue generation.

• Retail Stores:The retail store provides a localized shopping facility with some unique cold brew varieties not commonly available. They cater to consumer preferences, such as organic or artisanal choices. Personal interactions with staff enhance customer experience and loyalty. Promotional events and tastings allow consumers to sample before purchasing. This hands-on approach helps drive sales in the cold brew coffee market.

• Online Retail:Online retail has become essential for the cold brew coffee market, especially post-pandemic. Consumers enjoy the convenience of home delivery and access to diverse brands and flavours. Digital marketing, including social media promotions and influencer partnerships, boosts brand visibility. The growth of e-commerce has expanded consumer engagement and product reach. As online shopping continues to rise, its influence on the market is set to grow further.

• Food Services:The food services segment, including cafes and restaurants, is important in promoting cold brew coffee. Coffee shops offer it as an exclusive drink as anti-mainstream consumers look for products they have never tried. The growing café culture has increased demand for convenient ready-to-drink options. Food service providers also experiment with innovative recipes, showcasing cold brew’s versatility. This segment is essential for brand exposure and educating consumers on cold brew’s distinct qualities.

• Others: The "others" category includes speciality coffee shops, vending machines and events, expanding the cold brew coffee market. These alternative channels cater to niche markets or specific demographics seeking unique coffee experiences. Integration of cold brew into non-coffee markets or the use of cocktails exposes the product to new classes. Considering consumer tastes changes, the latter applications will significantly contribute to the market’s development. They reveal new opportunities and trends in the context of the cold brew coffee market.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Availability and ready-to-drink products lead to the increased demand for the market"

The convenience and new ready-to-drink (RTD) formats are expected to fuel the cold brew coffee market growth. The consumer trend of looking for something faster and easier means that ready-to-drink cold brew is much easier and does not require brewing time or equipment. This convenience indeed makes cold brew popular for those people who do not have time to make their coffee and do not want to always go to cafes to consume the ready-made one, which is especially true for big cities. The packaging of cold brew in bottles or cans makes the product easily portable for people to take the cold brew come along with them or to take wherever they are. The emerging concern with an active lifestyle has increased the interest in ready-to-drink cold brew to provide a smoother, less acidic and refreshing alternative to traditional coffee products. These are major reasons propelling the market and making it more popular today.

"Expansion of coffee shop chains and their inclusion of cold brew options to expand the market"

Coffee shop chains’ are considered the key driver for cold brew coffee’s market growth as many chains now include cold brew coffee as a standard product on their menu. With coffee shop franchises being established worldwide, they have noticed the growing trend of consumers seeking new and different coffee flavours and experiences hence the addition of cold brew. These shops offer various cold brews and try out new Spinoffs of the basic recipe, including cold brew latte, nitro cold brew and flavoured for specific seasons. This diversification meets many customer needs and preferences, which leads to high customer appeal. The coffee shops also help in familiarizing the cold brew consumers with some of the distinctive of the cold brew and therefore this fuels the market for the cold brew.

Restraining Factor

"Higher price points compared to traditional coffee options impede the market"

Cold brew coffee is comparatively more expensive than normal hot-brewed coffee which affects the consumers’ behaviour regarding buying patterns. Cold brew is made by steeping coffee grounds with cold water for a longer time of anything between twelve and twenty-four hours, hence the time and resources needed. Also, the concentrate is usually less sharp, less acidic and of higher concentration, which is thought of as a luxurious taste. Cold brew is also consumed in ready-to-drink (RTD) or in coffee shops which increases convenience which also leads to an increase in prices. Although the price for cold brew is slightly higher than classic hot coffee, consumers are ready to pay extra money for the differentiated taste, easy consumption and supposed health aspects of cold brew which make this segment popular in the coffee market.

Opportunity

"Customization and personalization options create opportunities for the market"

The trend regarding the cold brew coffee market has shifted to differentiation as customers seek out a particular product that meets their preferences. For lunch and dinner, it is adjusting the ratio of the cold brew, using flavoured syrup or spice addition in the coffee and tea, and using other types of milk, such as almond milk, oat milk or coconut milk. Occasionally, the customers also have the option of selecting different sweeteners, creams or additions such as whipped cream, cinnamon or vanilla. Also, cold brew can be adapted to the client’s needs, for example, serving low-calorie or plant-based products. Such personalization also improves consumer satisfaction making cold brew the more satisfying coffee type for diverse consumer needs and preferences thereby fueling its demand.

Challenge

"Challenges in maintaining consistent quality and flavour profiles to challenge the market "

Cold brew coffee is relatively difficult to prepare in terms of standardizing quality and flavours. The brewing process, which involves steeping coarsely ground coffee in cold water for extended periods, entails fine-tuning aspects such as grind size, steeping time and the ratio of coffee to water. Just a small fluctuation in these factors can cause the flavour to change. Moreover, the source of the coffee beans and how they were roasted, in addition to conditions where the beans are stored can affect the final flavor of the coffee too. As for the brands and the coffee shops, the regularity in batches, locations and distribution channels involves quality control exercises and common measures to ensure consumers’ satisfaction with the data.

• 

   Request a Free Sample To Get Analysis on Major Geographic Market

COLD BREW COFFEE MARKET REGIONAL INSIGHTS

• North America

North America dominates the cold brew coffee market share. Coffee consumption especially the United States cold brew coffee market consumption has fueled cold brew demand in specialty products. Consumers prefer cold brew coffee over traditional coffee due to the growth in millennials’ disposable income, driving market growth. Starbucks, among other large coffee franchises, has increased its portfolio of cold brew, ensuring that the product is easily accessed via several channels on the national level.

• Europe

Europe's market for cold brew coffee is growing at a moderate pace as consumer preference for speciality coffee and a ready-to-drink beverage continues to rise. The United Kingdom and Germany lead in this regard because cold brew is increasingly popular among those customers who prefer less acidic drinks. The coming up of new and improved packaging solutions and different varieties of chocolates launched in the market, coupled with the growth of café culture, have also contributed immensely to the furthering of the market across the region.

• Asia

The Asia Pacific is expected to display the highest growth in the cold brew coffee market due to the increasing requirements in countries such as China, India and Japan. Young consumers favour speciality coffee and the expansion in café culture boosts cold brew. Low-sugar and low-calorie trends are healthy trends that work well with the mild taste of cold brew, making the region a lucrative market for manufacturers.

KEY INDUSTRY PLAYERS

"Key industry players are continuously introducing new flavours, formats and packaging options for market expansion"

Key industry players continue to work towards the cold brew coffee market’s expansion by consistently creating new product variants and packaging to attract consumers and create distinction. Industry players such as Starbucks, Dunkin’ and Stumptown have added variety to their cold brew lines, with variations such as vanilla and caramel alongside limited edition specials such as pumpkin spice. Also, some companies are trying new forms, nitro cold brew and cold brew lattes giving the consumer a wider choice. Sustainable and portable packaging solutions including the bottles as well as the cans which are more suitable for use and convenient to carry are some of the advancements recorded. These efforts not only capture the growing consumer choices but also gain the element of differentiation to compete in the market effectively helping brands to survive and prosper among their counterparts.

List Of Top Cold Brew Coffee Companies

• illycaffe (Italy)
• Black & Bold (U.S.)
• Starbucks Corporation (U.S.)
• Nestle (Switzerland)
• The Coca-Cola Company (U.S.)
• UCC Ueshima Coffee (Japan)
• Califia Farms (U.S.)
• La Colombe (U.S.)
• Lucky Jack (U.S.)
• Coffee Roasting Company Schreyogg (Germany)
• Luigi Lavazza (Italy)
• Dunkin' Donut (U.S.)
• Ting Hsin International Group (Taiwan)

KEY INDUSTRY DEVELOPMENT

December 2024: Quaffine, Indian manufactured cold brew coffee liqueur contains 100% Arabica beans from Chikmagalur giving it a native finish. Manufactured by Indie Brews & Spirits Pvt Ltd, it has travelled worldwide and tasted success by achieving a Gold Medal at the 2023 San Francisco World Spirits Competition. Proprietary 18-step method, Quaffine brand of liqueur features the flavours of toasted nuts, raisiny depths, dates, and chocolate, 25% ABV. Currently, in Goa, Thailand And Kenya, It is planning on expanding to Mumbai Delhi And Bengaluru. Quaffine also intends a gingerbread cookie-flavoured Christmas edition for December 2024 with warm and holiday spices adding product value.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The cold brew coffee market has experienced remarkable growth, driven by evolving consumer preferences for convenient, flavorful and health-conscious beverages. Its smooth taste, low acidity and customizable nature have established it as a popular choice among diverse demographics. Key factors fueling growth include ready-to-drink options, flavor innovations and the proliferation of café culture worldwide. While challenges such as higher costs and quality consistency persist, opportunities for customization and improved packaging enhance its appeal. As key players innovate with new flavors and formats, the market is poised for sustained expansion, catering to a broad spectrum of coffee enthusiasts across regions.