Canned Tuna Market Size, Share, Growth, and Industry Analysis, By Type (Oil-Packed Tuna & Water-Packed Tuna), By Sales Channel (Supermarkets and Hypermarkets, Convenience Stores & Online Retailers), and Regional Forecast to 2033

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CANNED TUNA MARKET OVERVIEW

The global canned tuna market size was valued at USD 5.72 billion in 2024 and is expected to reach USD 7.28 billion by 2033, growing at a compound annual growth rate (CAGR) of 6.2% from 2025 to 2033.

The management of the canned tuna market is a developing segment in the seafood market, sharing increased buyer comfort, prolonged shelf life, and richness in nutrients. Tuna loaf is a ready-to-eat product that is packed in cans that can be used in salads, sandwiches, and the like, making it popular all over the world. From rising health consciousness to its high protein and omega-3 benefits, the product is good news for people. Also, it is worth pointing out that existing changes in packaging and sustainable fishing processes affect the market. The demand is especially dominant in regions where the pace of urban-rural life is intense.

COVID-19 IMPACT

"Canned Tuna Industry Had a Positive Effect Due to Increased Consumer Demand for Non-perishable Food Items during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The outbreak of COVID-19 was advantageous to the canned tuna market because people were forced to shop for self-contained food that contained nutrients as a result of the lockdowns. With people opting to cook at home and undertaking preparations by stocking their stores with food, canned tuna perfectly fit the bill as an easy source of protein. Market development was enhanced by changes in the supply chain and the utilization of online retail outlets in this period. Also, due to troublesome economic times, canned tuna could be purchased relatively cheap as compared to other types of food products. The level of market growth was evident to be stable and unrelenting to counter the setbacks.

LATEST TREND

"Sustainability, health-focused options, and innovative packaging drive market growth"

Some of the trends that are apparent for the canned tuna market include an inclination towards cans that are sustainably sourced and certified. Among these trends, increased consumption of canned tuna products is accompanied by the addition of various tasty spices, which fit the busy lifestyle common among consumers. There is also a shift towards options that are low in sodium, healthy omega-3 fatty acids, and other antioxidizing agents. Package converting and design activities are becoming more progressive, and likewise there is increased focus towards sustainable packaging. This change is slowly but surely revolutionizing the business rules.

CANNED TUNA MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Oil-Packed Tuna & Water-Packed Tuna

• Oil-Packed Tuna: The oil-packed tuna is known to have concentrated flavors, be more tender and plumper, and be terrific in recipes that involve gourmet and salads. The oil used in processing involves minimal change of the natural taste of tuna, making it a tasty meal for many chefs. This type comes with different oil types, such as olive, sunflower, and soybean oils, in order to satisfy the preferences of different consumers. Its denser calorie count is more alluring to the consumers in two basic need patterns: the population with energy-demanding routines. This is mainly because the price of fish that comes with the oil is relatively high, and this has made most companies market their products in the high-end market segment.

• Water-Packed Tuna: Tuna packed in water is a better variety of tuna used by calorie tweakers with lean fats as well as fewer calories compared to others. It comes with no extra oily taste and is suitable for use in a number of ways by being sealed in a pouch. Known in fitness as well as weight-management plans and diets, it is preferred by the health-conscious populace. It is also cheaper than this variety, which is packed in oil, hence its popularity among people. And because it is light, it is a good bread for sandwiches, casseroles, and fast foods.

By Application

Based on Sales Channel, the global market can be categorized into Supermarkets and Hypermarkets, Convenience Stores & Online Retailers

• Supermarkets and Hypermarkets: Most of the canned tuna supply is held by supermarkets and hypermarkets, which are characterized by the assortment of products they have in a large quantity. The pricing in these stores is competitive both for consumers in search of a bargain and for consumers willing to pay premium prices. Thus, one can visit the stores and enjoy prices of promotional campaigns, discounted items, and even earn points via loyalty programs for subsequent buying. The space within such an outlet, therefore, gives the marketer a chance to showcase its premium and selective products in canned tuna. Because they are both established in city and urban areas, they are located in the right places to reach as many customers as possible.

• Convenience Stores: The fresh tuna is quick and convenient, and this means that consumers who require it will get it easily from the convenience stores. They also purchase comparatively lesser amounts and usually target companies with high turnovers on their products. The fact that these products are sold in many areas, such as in neighborhoods and fuel stations, makes them promote impulse buying. While they are far from providing a rich food choice compared to supermarkets, they do meet the immediate and small consumer requirements. These stores are important to fill the absence of giant stores in rural and semi-urban regions.

• Online Retailers: A number of online shops have developed popularity in the canned tuna market because people today prefer to have foods delivered at their doorstep. They offer many choices of the product: specialty and international brands that suit the tastes of different customers. On digital platforms, a lot of customers’ reviews and ratings have been adopted in facilitating their purchases. Reduce prices through coupons and membership prices, as well as ease in comparing prices, also fuels online purchases. Burgeoning e-commerce in both the developed and the developing world drastically increases market coverage.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving factor

"Health-conscious consumers drive market growth with nutrient-rich demand"

The consumer consciousness regarding healthy food has gone up considerably, with the result that canned tuna, particularly that which has been incorporated with protein, omega-3 fatty acids, and other nutrients, is in demand. The increase in preference for higher protein foods with a better image of the heart-healthy products was a good sign for canned tuna as households stock. The fact that it is low in fat and has few calories makes it suitable for those that are conscious of their weight. In addition, awareness of the health benefits of omega-3, in particular brain and immunity boosts, its demand. Such health-conscious choices remain to drive the Canned Tuna Market Growth even further.

"Market growth benefits from flexibility and long shelf life"

The essential factors affecting the canned tuna market are the flexibility of the product and the longer shelf life of the product. It can be eaten directly from the pack, or in most cases, it only needs reheating, which is ideal for today’s busy world. This means that the recipes have a relatively long shelf life, and they are always available, even during normalcy or, better still, during emergencies. Also, due to its nature, it can also be taken as a snack or even taken during most activities that require meals on the go. For these reasons, canned tuna is an essential product in the food processing industries as well as in most households.

Restraining Factor

"Sustainability concerns and regulations challenge market growth potential"

One major limitation for the canned tuna industry over the coming years is increasing issues about overfishing and depletion of the tuna stock, scourging the welfare and expenditure capacity of such companies. There is increasing knowledge about sustainable seafood that also compels customers to demand responsibly sourced ones. They limit such product availability. On the contrary, stringent regulations and quota-limiting fishing populations may very well affect the production levels of banana skins. This trend could push the costs of production on the higher side and encapsulate an environment of dwindling availability of canned tuna. Also, the pressure to guarantee sustainability and profitability keeps increasing for the companies.

Opportunity

"Convenience, new markets, and packaging innovation boost market growth"

An opportunity that should be capitalized on within the canned tuna industry is the growing client base for convenience products, specifically prepared, ready-to-eat meals. With people having more time-constrained lives, they look for easy-to-prepare, easy-to-store, as well as healthy foods. These necessities are commercially met by proteins, especially canned tuna, since it's rich in protein and can be easily prepared by anyone. Also, advancing in the new markets where the demand in canned foods is increasing is still a strong growth potential. It appears that packaging and narrower formulations could also have a positive impact on the market.

Challenge

"Sustainability challenges and evolving preferences impact market growth"

The canned tuna industry is currently faced with a major problem, that being the issue of sustainability and the rate of overfishing. The various environmental changes affecting the consumers in their various markets have called for more responsible sourcing of tuna. The requirement for such labels as MSC increases costs and makes the production process more complicated. Also, changes in the demographic sensitivity of consuming canned tuna might be viewed in the context of evolving client preferences for ecological and healthier products like plant-based and sustainable proteins. Sustainable fishing is another major challenge towards the achievement of the market goal.

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CANNED TUNA MARKET REGIONAL INSIGHTS

• North America

"North America's demand for convenience foods drives market growth"

North America holds the largest Canned Tuna Market Share mainly because canned tuna has high levels of consumption and is well distributed in the region. Subsequently, it has effective retail networks and a demand for easy-to-prepare and convenience foods in the area. The United States canned tuna market is very important, as major companies present a plethora of tuna products for the consumers. Rising health consciousness and growing need for proteins and sustainable sources of seafood also contribute to market growth. The structure of the regional legislation also plays an important function in the market-empowering process.

• Europe

"Europe drives market growth with sustainability, innovation, and seafood demand"

Europe contributes significantly to the canned tuna market through its high consumption of seafood and preference for sustainable products. Supermarkets and hypermarkets dominate the region as the main stores through which canned tuna is distributed. Market growth is complemented by the emergence of the convenience foods market and also by the rising awareness regarding healthy dietary habits. Furthermore, Europe is concerned with sustainability and the proper harvesting of fish to ensure that long-term production is achieved, which is something that customers are demanding on the market today. There is also growth through new developments in packaging and flavors to meet the different palates in the market.

• Asia

"Asia's market growth fuelled by demand, urbanization, and disposable income"

Asia can be identified as one of the most important regions, majoring in the canned tuna market due to the increasing consumer demand of the consumers for processed and ready-to-eat foods. The people of Japan, South Korea, and China have a year-round preference for the tuna fish as part of their traditional diets. Higher growth of the populations of urban dwellers and growing work and business productivity in the Asian countries also create more demands for canned tuna. Further, increasing disposable income per capita and shifts in consumption patterns enhance its market prospects. Asia is also involved in the production of canned tuna to offer to the market.

KEY INDUSTRY PLAYERS

"Industry players drive market growth through sustainability, innovation, and expansion"

Leading actors within industries in the canned tuna market are pushing forward change through sourcing, product differentiation, and consolidation. It also identifies how to better apply CSR by looking at increased emphasis on sustainable packaging, selling the health aspects, and greater calls for the source of tuna. These players are also working on different types of flavored types and packets to satisfy the different customers. Expansion in production efficiency coupled with vigorous marketing is strengthening the positions in the market while expanding the circle of customers.

List of Top Canned Tuna Companies

• Dongwon Industries (South Korea)
• Century/Blue Bay (Philippines)
• BDH (India)
• Yuan Yang (China)
• Calvo (Spain)
• Eagle-Coin (China)
• Ayam Brand (Singapore)

KEY INDUSTRY DEVELOPMENT

March, 2023: Thai Union Group PCL, a Thailand-based producer of seafood products, announced its commitment to sourcing tuna caught in line with the industry’s best practice of not harming non-target species.This is an indication of the company’s commitment towards sustainable fishing methods, a core business value that has been provoked by current global demand for sustainable seafood. In its strategic direction, Thai Union hopes to increase the reputation of the canned tuna market by embracing responsible sourcing. This trend presents the general tendency to increase the usage of sustainable materials, which is gaining momentum in the market.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.