Beer Market Size, Share, Growth, and Industry Analysis, By Type (Value Beer, Standard Beer and Premium Beer), By Application (Corporate Hospitality, Family Dinner and Others), and Regional Insights and Forecast to 2032

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BEER MARKET OVERVIEW

The Beer Market size was valued at approximately USD 720 billion in 2024 and is expected to reach USD 950 billion by 2032, growing at a compound annual growth rate (CAGR) of about 3.4% from 2024 to 2032.

The global beer industry has experienced a gradual growth in the recent past and is expected to grow further in the near future due to rising consumer demand of new and different types of beer, high end beers and craft beers. This has been primarily due to consistent beer drinkers, however, new trends like low alcohol beer, non-alcoholic beer and the health conscious beverage market have thrown the beer industry off balance. Prevailing trends of new premiums and craft beer increase significantly and offer distinct taste and quality of the products. However, there is growth because new regions, especially Asia-Pacific and Latin America, have contributed especially with young people adopting beer culture.

Some of the big brands in this beer market are Anheuser-Busch InBev, Heineken and Carlsberg and these companies control through brand association and convincing distribution channels. Nonetheless, home breweries and novel craft beer entrepreneurial ventures persevere by aiming to improve and adapt, which is sustainable in terms of their locale’s consumption demographics. With sustainability issues on the rise, beer makers are keen on environmental friendly packaging, use of water and minimizing on carbon footprint while brewing. The market is likely to continue to be relatively competitive with trends including product differentiation, digital marketing, and online channel changing the face of beerconsumption.

COVID-19 IMPACT

"Beer Industry Had a positive Effect Due to the retail beer sales was on the rise during COVID-19 Pandemic"

The outbreak of COVID-19 negatively changed the global beer market and consumers’ behavior, production methods, and selling networks. As a result of the measures undertaken at the beginning of the pandemic, people were locked inside their homes, and businesses connected with bars, restaurants, and entertainment facilities, which stages are the primary beer consumption points, were shut down. Thus, beer producers had a large ONPRM volume decline, especially in countries with harsh lockdown restrictions. Also, supply chain problems and slowed down production processes resulted in problems for beer brands’ availability, especially in some regions.

On the other hand, the pandemic also influenced some changes that are likely to be permanent in the beer market. Due to the consumers being more indoors, the retail beer sales was on the rise, which included online alcohol sales and e-commerce. The economic segment predicted a shift to lower brand familiarity beers that would act as cost savers for the price sensitive consumers but there was a prediction of increase demand in the upper and craft beers because consumers were home drinking more and making it a personal event. There were changes towards healthier options during the pandemic, and there has been increased demand for low-alcohol and non-alcoholic beers too. Despite the projected market revivals in the future when economies return to normalcy and restrictions are lifted partly or completely, there are some impacts of the pandemic that may linger in the beer industry and extend to others; consumers’ timid shift from traditional alcoholic beverages such as beer to e-commerce channels and healthy, new-formula beers and ciders.

LATEST TREND

"Demand for Low Alcohol Beer to Drive Market Growth"

The latest craze that has hit the beer market is that of the low alcohol beer. Today’s consumer is much conscious about his/her health and as a result wants to consume less alcohol thus the calls for new beers that are non-alcoholic or low alcohol beers. These beers serve the ordinary consumer, the sober-curious, or the designated drivers without reinventing the wheel when it comes to taste and value. Most global beer makers including Heineken, Budweiser and AB InBev have introduced new non-alcoholic products to the market and more and more craft breweries also include exciting new NA beers. This change is consequently redesigning the beer market as it is diversifying new segments and providing more variants that are in harmony with their changed life patterns.

BEER MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Value Beer, Standard Beer and Premium Beer

• Value Beer: Value beer or the economy beer is more common because it is cheaply produced and does not aim to attain a high quality of beer. It is produced from standard ingredients, and it is typically less appealing than other categories of cookies. These beers are generally easily found in the larger quantities and are generally for low tier consumer market.

• Standard Beer: Special beer can be grouped as mid or average type of beer that is both reasonable in terms of cost and flavor. This one tends to be produced by established big players and gives very balanced and easy to pronounce taste. Though not in the same league as the value beers which have lower alcohol %, they are used routinely and across the globe.

• Premium Beer: Premium beers are an expanded type of beers which contain higher quality ingredients and offer the beer a more enhanced flavor. They are generally cheaper than standard beers and are often touted as the beers that provide the drinking connoisseur experience. Examples of beers that may belong to this segment include the craft beers, specialty brands, that is, beer for the discriminating buyer.

By Application

Based on application, the global market can be categorized into Corporate Hospitality, Family Dinner and Others

• Corporate Hospitality: Beer is usually consumed in the business environment during corporations’ events, conferences, and meetings to create a relaxed companies setting. It is common for companies to provide their special organism or aromatic beers so that its guests should remember the impression. It is part and parcel of how business people interact with their clients while nurturing the business relationship.

• Family Dinner: Although traditionally not a marriage made in heaven, the market of beer has the increasing trend of family consuming beer like low alcohol and no alcohol beer. It has become the culture to take these beers during family dinner especially for those who may like to take a drink, but do not want to get high. He visited different types of cartoon movies that suit different type of family and which one can be watched along side meals and can also be shared among families.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Changing Consumer Preferences to Boost the Market"

A factor in thebeer market growth is the Changing Consumer Preferences. The beer market is becoming more sophisticated and diverse, thus turning to additional types of beer, including craft, premium ones and flavored beer. He also added that the growth of the market depends on the increase of the consumption of non-alcoholic and low alcoholic beers due to a growing trend of healthy lifestyle and mindful consumption of alcoholic beverages. Further, consumers are up for emerging sustainable breweries through sustainable consumption inclinations to apply organic product inputs, green packing, and conservation of water.

"Increased Popularity of Craft Beers to Expand the Market"

The market of beers has felt the increased popularity of craft beers in the recent years in a big way. Main consumers are piloted to small breweries who produce beers with different tastes and characteristics and quality not quantity. Craft beer played a role in shifting the beer paradigm and its popularity reflects more variation throughout the varieties of beer in terms of style, specialty or limited releases and even regional tastes. This has forced the industry incumbents as well as the FABs, to look for new breweries as well as innovation in order to harness the new consumer taste.

Restraining Factor

"Stringent Alcohol Regulations and Taxation to Potentially Impede Market Growth"

Among the major trends for beer industry, regulatory actions and high taxes regarding alcoholic products are still pending. Some of the rules governing the sale of alcohol in many countries are very tight when it comes to market access to alcoholic beverages, and this greatly boosts the compliance costs for beers producers. Further, when the government raises its excise duties and taxes on alcohol, the costs of beer also rise and thus puts consumers off due to the high prices on the beer. These restrictions often reduce entry and growth options for entrants and constrains growth in some regions.

Opportunity

"Shift towards non- and low-ALC beers to Create Opportunity for the Product in the Market"

That is why the prospects for the Beer market are tolerably good, the more so that the key trend of the recent years is the shift towards non- and low-ALC beers. This trend helps breweries to meet the demand of beer consumers who desire beer in body but without the alcohol content. With new market insights exposing the flourishing market for quality, exciting nonalcoholic drinks, brands should think of extending their portfolios to these drinks.

Challenge

"Increasing Competition from Alternative Options Could Be a Potential Challenge for Consumers"

Another tough problem for the beer market is the pressure from the substitutes including hard seltzers, spirits, and wines. Some of these types of product are popular especially with the new generation consumers due to promotional health reasons or ‘new age’ status. For this reason beer brand seek to distinguish themselves from competitors and look for ways in which they can adapt themselves as consumers’ palate turns more diverse with regard to alcoholic and non-alcoholic beverages.

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BEER MARKET REGIONAL INSIGHTS

• North America

North America is the fastest-growing region in this market. The United States beer market has been growing exponentially owing to multiple reasons. The market for beer in North America is a dynamic one differentiated between craft beers and premium products as consumers are now looking for different products still within the beer category. Even low alcohol content beers and brews that contain lesser calories are now trends people are starting to embrace. Also, drinks such as hard seltzers and new generation ready-to-drink (RTD) categories remain a threat, particularly, among the youth populations. In turn, beer brands are approaching the market challenge by developing new products and reaching out for Internet and/as retail sale opportunities.

• Europe

There is still a good demand for beer in Europe; this can be attributed to the traditional beer drinkers; Germany Belgium and the United Kingdom in particular. But Health consciousness is shifting the market condition and demand for Low alcohol, Organic and Nonalcoholic beer. Self-aware consumers in Europe are also preferring sustainability, hence pressuring breweries to embrace environmental management in production of their products and packaging. Craft beer remains the most popular spearheading quality, increased originality, and focus on local ingredients.

• Asia

Beer market in Asia is on an ascending trend More forecasted events contributing to this trend include rise in middle class populations and increasingly growing urbanization. China, Japan and the India are experiencing growth in beer drinking and especially by young people to drink various beer styles, which include the craft and premium beers. Thus, the market is still sensitive to pricing, and the most popular products refer to value with standard beers. Regarding beer culture, people, domestic and imported beers are enlarging their beer distribution network, and non-alcohol beers exist in some countries.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

Key industry players are shaping the beer marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the beer market.

List of Top Beer Companies

• Anheuser-Busch InBev [Belgium]
• SABMiller [U.K.]
• Heineken [Netherlands]
• Carlsberg [Denmark]
• Molson Coors [U.S.]

KEY INDUSTRY DEVELOPMENT

March 2023: Heineken 0.0 is a nonalcoholic beer brand which has been developed by the Heineken company, a global brewing company. It is a new brand in the low alcohol and no alcohol category which is gaining popularity across the world offering consumers the taste of Heineken beer without alcohol content. This product targets consumers with changing preferences and those looking to consume less alcohol but not swap the experience of taking beer.

REPORT COVERAGE

The study offers a detailed SWOT analysis and provides valuable insights into future developments within the market. It explores various factors driving market growth, examining a broad range of market segments and potential applications that may shape its trajectory in the coming years. The analysis considers both current trends and historical milestones to provide a comprehensive understanding of the market dynamics, highlighting potential growth areas.

The beer market is poised for significant growth, driven by evolving consumer preferences, rising demand across various applications, and ongoing innovation in product offerings. Although challenges such as limited raw material availability and higher costs may arise, the market's expansion is supported by increasing interest in specialized solutions and quality improvements. Key industry players are advancing through technological advancements and strategic expansions, enhancing both supply and market reach. As market dynamics shift and demand for diverse options increases, the beer market is expected to thrive, with continuous innovation and broader adoption fueling its future trajectory.