NVH Testing Market Size, Share, Growth, and Industry Analysis, By Type (Hardware Devices, Software), By Application (Car, Aerospace, Construction, Industrial Machinery, Mining, Other), Regional Insights, and Forecast To 2032

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NVH TESTING MARKET REPORT OVERVIEW

The global NVH testing market size was USD 1.58 billion in 2023 and the market is projected to touch USD 2.14 billion by 2032 at a CAGR of 3.4%during the forecast period.

NVH testing stands for noise, vibration and harshness. NVH testing is defined as the process of optimizing the noise and vibration characteristics of vehicles to the extent that it does not affect the environment inside or outside the vehicle. This is a necessary procedure for vehicles in the design and development phase. This test reveals hums, vibrations, creaks and rattles in the structure of the vehicle. Also, as several components such as engine and motor are more widely used in the car, they end up producing unbearable noise which is checked by NVH testing equipment.

The type test market for NVH testing has grown significantly in recent years due to increased demand for better product quality and better customer experiences across various industries. NVH testing plays a key role in identifying and mitigating noise and vibration problems in automotive, aerospace, consumer electronics and other industries.

COVID-19 Impact: Market Growth Restrained by Pandemic due to Supply Chain Disruptions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The impact of the COVID-19 pandemic caused disruptions in the supply chain, resulting in low sales of passenger cars and the temporary suspension of vehicle production worldwide, which in turn led to reduced demand for NVH test equipment. For instance, global car production decreased in 2020 compared to 2019. In addition, global car sales in 2019 decreased to 77.97 million units in 2020, which reduced the demand for NVH testing in the automotive industry. During the pandemic, demand for NVH testing also decreased in the aerospace, defense and industrial sectors.

LATEST TRENDS

"Transition To Electric Vehicles Will Drive Market Growth"

Electric vehicles with quiet engines have different NVH characteristics than vehicles with internal combustion engines. For example, the driver and passengers may experience noise and vibration from the engine and transmission of an ICE vehicle. Electric cars are quieter, and noise or vibration usually comes from the electric motor or environmental sources such as road noise. Electric vehicles are revolutionary technologies that reduce or eliminate noise, vibration and harshness. Removing the sounds from the reciprocating engine and associated exhaust, intake and valvetrain/injectors reveals a significant amount of previously unheard cabin sounds. Reducing and eliminating cabin noise in electric vehicles has now become a major focus for original equipment manufacturers (OEMs).

NVH TESTING MARKET SEGMENTATION

• By Type

Based on type the global market can be categorized into Hardware Devices, Software.

The device category is now the market leader among these markets.

Equipment includes signal processing equipment, analyzers, gauges, data acquisition systems, sensors and transducers and other equipment.

• By Application

Based on application the global market can be categorized into Car, Aerospace, Construction, Industrial Machinery, Mining, Other.

The largest NVH testing hardware in the market is due to the increasing use of mechanical and electronic systems, including aerospace and military hardware components, industrial equipment, automotive and transportation and other industries.

The aerospace industry includes the production of many types of aircraft and aerospace products.

Industrial machinery and equipment refer to machinery and equipment used by a manufacturer in a factory. A machine is any mechanical, electrical or electronic device designed and used to perform a task and achieve a specific effect or result.

DRIVING FACTORS

"Increasing Customer Preferences To Enhance Cabin Comfort And Luxury Augment Market Growth"

Nowadays, every customer's preference is a comfortable cabin experience in a vehicle. Customers are demanding luxury features such as infotainment in the cabin and electronic controls in the vehicle cabin, leading to NVH testing market growth. However, the introduction of these systems creates airborne noise, structural noise and similar noise, which in turn increases the adoption of NVH test equipment in the automotive industry.

"Increasing Strict Regulatory Norms And Standards Set By Governing Bodies Will Expand The Market"

One of the main drivers for the NVH testing market growth is the strict regulatory norms and standards set by governing bodies around the world. These regulations require the implementation of effective NVH test methods to ensure compliance and meet the required quality standards. As a result, industries are increasingly investing in advanced NVH testing solutions to meet these requirements and provide superior products to their customers.

RESTRAINING FACTORS

"Lack Of Skilled Labor May Hinder Market Growth"

NVH testing is critical to product development in a variety of industries, including consumer electronics, automotive and aerospace. The NVH testing industry requires qualified professionals with training in test procedures, data analysis and troubleshooting. Many companies are struggling with a lack of skilled labor in the NVH testing industry. This is due to a number of reasons, including the lack of formal training in NVH testing. In addition, the continued growth of the NVH testing market has led to an increase in demand for qualified professionals, which has led to an increase in salaries. In addition, limited exposure to NVH testing is also a major factor in the lack of skilled labor. These factors are hindering the growth of the NVH testing market. However, the impact of this limitation is expected to diminish over time, as awareness of the benefits of NVH testing increases and opportunities for market participants increase.

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NVH TESTING MARKET REGIONAL INSIGHTS

"North America Dominating the Market due to Growing Demand For Premium Cars Equipped With Advanced Infotainment Systems"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

The North American region is expected to witness the highest NVH testing market share during the forecast period as the region has a concentration of headquarters and industrial facilities of major aerospace and military companies. Some of the largest NVH testing companies with locations here serving these industries include National Instruments, Siemens PLM Software and Signal X. North America leads the noise, vibration and harshness (NVH) testing market due to the growing demand for premium cars equipped with advanced infotainment systems and the widespread adoption of these solutions in cars, washing machines and vacuum cleaners in the region. Europe is expected to grow at a significant growth rate during the forecast period 2024-2032 due to increasing demand for quiet machines in this region.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The NVH testing market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

LIST OF TOP NVH TESTING COMPANIES

• National Instruments (U.S.)
• Bruel & Kjaer (Denmark)
• Siemens Plm Software (U.S.)
• Head Acoustics (Germany)
• Dewesoft (Slovenia)
• Prosig (U.K.)
• M+P International (Germany)

INDUSTRIAL DEVELOPMENT

May 2021: HEAD Acoustics has announced a partnership with BlackBerry QNX to improve automotive audio design workflows by integrating BlackBerry QNX Active Sound Design software (QNX ASD) with the company's PreSense NVH Simulator.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.