Matcha Biscuit Market Size, Share, Growth, and Industry Analysis, By Type (Wafer Matcha Biscuit, Matcha Sandwich Biscuit, Matcha Cookie, and Others), By Application (Online Sale, and Offline Sale), and Regional Insights and Forecast to 2032

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MATCHA BISCUIT MARKET OVERVIEW

The global Matcha Biscuit Market size was valued at approximately USD 0.94 billion in 2023 and is expected to reach USD 1.6 billion by 2032, growing at a compound annual growth rate (CAGR) of about 6.1% from 2023 to 2032

The matcha biscuits market is being talked across the globe, as there is now awareness among consumers on healthy and premium snack choices. Matcha, a very finely ground powder of green tea, boasts a unique flavor and serves manifold health benefits because of its high antioxidants. Thus, including matcha flavors in biscuits will attract consumers who are health and indulgent conscious towards wellness.

But key growth factors for the market are the growing awareness regarding the health benefits of matcha, increasing preference for Asian-inspired flavors, and growing trends in handcrafted and premium snacks. This is further supported through the increase in the developing culture of tea worldwide and the increasing popularity of matcha-based products.

The Asia-Pacific is leading the market due to significant production and consumption in Japan and China. However, North America and Europe are evolving strong markets largely owing to the increasing popularity of matcha among millennials and fitness aficionados.

COVID-19 IMPACT

"Matcha Biscuit Market Had a Negative Effect Due to the reduced consumer spending on non-essential items during the pandemic "

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic has had a serious negative impact on the Matcha Biscuit Market due to the disturbances in supply chain logistics and the change in the behavior of consumers. Most of the production facilities ceased operation due to the lockdowns and restrictions levied. Because of that, there was a slowdown in the manufacturing and distribution processes. Moreover, consumer expenditures on non-essentials, especially during the pandemic, reduced the premium products, such as matcha biscuits. But in the early easing of restrictions, gradual recovery was observed as consumers started returning to their regular consumption patterns, especially in online avenues.

LATEST TREND

"Use of high-grade matcha to enhance flavor and provide antioxidant to Drive Market Growth"

Consuming health-oriented premium snacks has pushed the matcha biscuit market tremendously, and one of its popular trends among consumers is the incorporation of top quality high-grade matcha, like Uji matcha, that serves as flavor enrichment and antioxidant benefit to interested buyers like the wellness-driven ones. Also, companies are applying various innovations on the other textures like wafer layers or creamy filling of matcha to make a difference while competing in the snack segment. Since the consumer trend emphasis in the market is authenticity and quality made it popular in countries that acquired the Japanese flavors, these categories have already taken shapes in the market.

MATCHA BISCUIT MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Wafer Matcha Biscuit, Matcha Sandwich Biscuit, Matcha Cookie, and Others

• Wafer Matcha Biscuit - The wafer matcha biscuits blend the properties of wafers-crisp and the rich earthy pleasure of matcha flavor. These biscuits are light and crunchy, hence popular among people who prefer to combine sweetness and bitterness. They are marketed as a heavier indulgent snack, yet a lighter alternative to the conventional biscuits.

• Matcha Sandwich Biscuit - These matcha sandwich biscuits are filled with creamy matcha fillings sandwiched between two crispy biscuits. They offer the ideal flavor balance of matcha and biscuit to buttress the rigorous flavor expectations of consumers in search of a filling experience. These biscottis are fast becoming popular in the premium snack market while attracting a good number of health-conscious consumers.

• Matcha Cookie - An excellent soft-baked treat, matcha cookies boast matcha powder as an ingredient into dough, so they're really chewy. The growing matcha trend among snack enthusiasts. Matcha cookies are for cookie freaks and novices alike who enjoy something beyond the ordinary.

By Application

Based on application, the global market can be categorized into Online Sale, and Offline Sale

• Online Sale - Now, ordering matcha biscuits has been simplified to just going online and making a comfort purchase in one's home. E-commerce gives consumers access to different brands and types of matcha biscuits. This also supplements the online discounters and promotions by making matcha biscuits popular via online channels.

• Offline Sale - High volume sales recorded in the offline market have been confirmed for matcha biscuits, sold through traditional retail outlets like supermarkets, convenience stores, and specialty shops. The sales are further helped by the ability of the consumers physically to inspect products before purchase and impulse buys. Offline sales are more common in geographic areas where matcha-flavored products form a cultural staple.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Rising Popularity of Matcha Flavors to Boost Market Growth"

This will be a major factor in driving the Matcha Biscuit Market growth across the globe; matcha has a distinct flavor in addition to being healthy, and gaining popularity in both Western and Eastern countries is increasing its introduction into a variety of categories of snacks, including biscuits. Thus this has increased matcha-based snacks as consumers seek new and healthier options.

"Growing Health Consciousness Among Consumers to Drive Market Growth"

Health-conscious patrons consume matcha biscuits because they find rich antioxidants in matcha that have role in improving metabolism and whole wellness. The matcha biscuits market growth in terms of demand can be attributed to the growing consumers' quest for healthier, functional snacks with nutritional value. Therefore, in choosing amongst the options available, matcha biscuits are judged to be healthier than the usual sugary biscuits-as consumers generally choose based on health benefits.

Restraining Factor

"High Production Costs to Potentially Impede Market Growth"

The considerable barrier in the Matcha Biscuit Market is primarily related to the cost incurred in sourcing high-quality matcha. Premium-grade matcha powder is relatively expensive, particularly the organic variety, and its increased cost would hike up the production costs of matcha biscuits. Such an increase usually results in a high retail cost, further limiting some consumers' affordability and accessibility, thus affecting overall market growth.

Opportunity

"Growing Demand for Health-Conscious Snacks To Create Opportunity for the Product in the Market"

Considering the continuous increase in consumers looking for healthier options in the area of snacks, the Matcha Biscuits Market could be seen as a quality opportunity. Because of its antioxidant properties and possible health benefits, Matcha fits right into the trend of functional foods. Such increasing interest in wellness-oriented snacks will subsequently encourage demand for matcha-based products, hence, an opportunity for brands to create and capture market share.

Challenge

"High Production Costs Could Be a Potential Challenge for Consumers"

A segment of the Matcha Biscuits market is tied in knots due to the incapable high production costs of matcha. Sourcing real matcha is a price tag, particularly those from Japan, and ultimately affects the overall pricing of products manufactured with this fine ingredient. As such, most matcha biscuits may not be within the reach of those looking to save some cash at certain localities, thereby stunting the expected growth of the market.

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MATCHA BISCUIT MARKET REGIONAL INSIGHTS

• North America

North America that rules the United States Matcha Biscuit Market due to the growing inclination of consumers toward healthy and exotic food products. Increasing popularity in using matcha for its antioxidant and various health benefits drives demand for this market in the region. Along with that awareness regarding snacks inspired by Asia and the increasing penetration of e-commerce platforms, which make access easy to matcha biscuits, have helped. Besides top brands and their innovative marketing strategies, this is what fuels the development of this market with North America being a key player in the envisioning of a global growth path for matcha-based products.

• Europe

The trend for healthy eating and the acceptance of exotic flavors have driven Europe to dominate the Matcha Biscuit Market Share. In fact, consumers in the region are moving toward healthy snacking functional benefits, including antioxidants from matcha. The strong presence of retail chains and specialty stores that offer matcha products, along with increased interest in plant-based and organic foods, has also fueled growth in the market. In addition, increasing awareness of Asian culture has made matcha biscuits a booming market in European countries.

• Asia

Asia holds the huge bite of the Matcha Biscuit Market Share since matcha is deeply ingrained in their traditions, especially in Japanese cuisine, where it is one of the essentials. Demand for Matcha biscuits increased along with the growing popularity of matcha-flavored products in Asia. In addition, Asia hosts a considerable number of local producers and suppliers, which makes accessing high-quality matcha easier. Health and wellness trends among consumers in countries like Japan and China favor the market for matcha-based snacks like biscuits.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through product innovation and strategic partnerships"

Key industry players in the Matcha Biscuit Market are spearheading growth through innovative products and strategic partnerships. They broaden their customer base by experimenting with innovative tastes, new variations like organic or gluten-free packaging, and so forth. These companies also expand their modes of distribution, including online and offline modes, to reach a variety of customers. Such partnerships, along with major retail chains and social media marketing targeted to health-conscious consumers, have significantly enhanced the brand visibility of these companies, adding to market expansion. With their focus on quality and sustainability, they further consolidate consumer trust and loyalty.

List of Matcha Biscuit Companies

• Meiji - (Japan)
• Mondelez International - (U.S.)
• Three Squirrels - (China)
• BESTORE - (China)
• Haoxiangni - (China)
• Nestle - (Switzerland)
• Glico - (Japan)
• Akai Bohshi - (Japan)

KEY INDUSTRY DEVELOPMENTS

February 2023: One industrial development in the Matcha Biscuit Market is announced by Meiji Co., Ltd., a prominent Japanese confectionery company. A introduced a product line extension of matcha-flavored biscuits. This introduction lastly added to their already existing varieties of matcha-flavor snacks to meet up with the burgeoning consumer demand for matcha-flavored snacks. With matcha being a student in demand and among the growing popularities worldwide, it is anticipated that matcha will play a very important role in future snack development. The wares of Meiji include wafer matcha biscuits and matcha sandwich biscuits that can both attract consumers who still prefer the tradition and consumers who prefer something new. And the Uji matcha, which Meiji chose to promote for making the biscuits, is prized because of its rich flavor and intense color. In terms of product diversification, this increase created the portfolio of Meiji wider and enabled it to reinforce its position in the tight competition of the snack market which is in line with consumer favors towards premium and health more products. The launch was received well; it reflected a successful alignment with the market demands, adding to the growing trend of matcha-flavored confections worldwide.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Matcha Biscuit Market is poised for a continued boom pushed by increasing health recognition, the growing popularity of plant-based diets, and innovation in product services. Despite challenges, which include confined uncooked fabric availability and better costs, the demand for gluten-unfastened and nutrient-dense alternatives supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Sapphire Earrings. As customer choices shift towards healthier and numerous meal options, the Matcha Biscuit Market is expected to thrive, with persistent innovation and a broader reputation fueling its destiny prospects.