Gel Eyeliner market size, share, growth, and industry analysis, by type (Women, Males for Purpose Like Fashion, Girls) by Application (Online Store,Supermarket, Direct Store) and regional forecast to 2033

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GEL EYELINER MARKET OVERVIEW

The Gel Eyeliner Market , valued at USD 0.53 Billion in 2024, is projected to reach USD 0.55 Billion in 2025 and further escalate to USD 0.84 Billion by 2033, driven by a strong CAGR of 5.2%.

Since gel eyeliner applies smoothly and lasts a long time, more people are choosing it, which is driving up demand for the product. Because gel eyeliners provide accurate lines and can be used for both aggressive and subtle cosmetic looks, they are very popular. Unlike typical pencil or liquid eyeliners, these eyeliners are applied with a brush and come in small pots, so users have more control over how much they apply. A component of many beauty regimens, eyeliner gives the eyes more lives. Eyeliner improves the contour and intensity of the eyes, giving them a more appearance. It can be applied subtly with a tightline, boldly coloured, or in a traditional black wing. Every desire and skill level can be satisfied with an eyeliner type thanks to the variety of formulations available, including pencil, liquid, gel, and marker-style pens. Eyeliner provides countless opportunities for creativity and self-expression. from everyday appearance to producing elaborate artistic designs.

Demand for gel eyeliners has increased the popularity of beauty trends and tutorials, especially on social media, with many manufacturers providing a large range of hues and formulations. The demand for long-wearing, premium makeup is anticipated to drive growth in the gel eyeliner market in the upcoming years.

COVID 19 IMPACT

"Gel Eyeliner market Industry Had a Negative Effect Due to supply chain disruption during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The gel eyeliner market was not entirely unaffected by the COVID outbreak. Lockdowns decrease in social events during the early stages of the epidemic led to a reduction in sales of various beauty products, including gel eyeliners. There was a decline in the market for cosmetic products as fewer people went to parties or went to work. The increased use of social media, online meetings, and makeup instructions contributed to a rise in the market for cosmetics like gel eyeliners. E-commerce platforms became the emphasis for brands, and the at-home self-care trend increased sales of beauty products overall. The epidemic ultimately expedited the trend toward online beauty retail, impacting the gradual recovery of in-store sales.

LATEST TRENDS

"Growth of Vegan and Cruelty-Free Products to drive the market "

Customers looking for ethical beauty options are driving the demand for vegan and cruelty-free gel eyeliners. Consumers increasingly give priority to items that reflect their values; they are drawn to companies that avoid using animal testing and instead employ plant-based components. Many cosmetic brands have expanded their selection of vegan and cruelty free products as a result of this shift in consumer preferences. Growing consumer awareness of animal rights and sustainability is predicted to have a significant impact on the gel eyeliner market in the future and draw in a devoted following.

GEL EYELINER MARKETSEGMENTATION

By Type

• Women: Due to its precision and long-wearing nature, women comprise the majority of gel eyeliner consumers and are the main users of these products. Many of them include them in their regular cosmetic procedures. Because they come in so many hues and finishes, gel eyeliners are a must-have accessory for both formal and informal settings. They let women create looks that range from delicate to dramatic.

• Males (For Fashion): As cultural beauty standards change, more men are using makeup for both self-expression and fashion, which is driving growth in the male market. This developing market has grown as a result of the emergence of gender-neutral beauty firms and influencers, which have further normalized the usage of items like gel eyeliners among males.

• Girls: Beauty content on social media sites like Instagram has a big influence on younger customers, especially adolescents. And TikTok, where gel eyeliner makeup tutorials are very well-liked. This group uses gel eyeliners to experiment with different looks and frequently copies fashions from social media influencers.

By Application

• Online Store: Because of their ease and the large range of products they offer, e-commerce platforms have grown to be an important distribution channel.

• Supermarket: Physical establishments where customers can make direct product purchases; nonetheless, the pandemic had an influence on this channel.

• Direct Store: Physical specialist beauty businesses where customers can try products before they buy them.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Growing Adoption of Beauty Trends to boost the market"

Influencers frequently use gel eyeliners to create unique looks on social media sites like Instagram, YouTube, and TikTok, which have become as important centres for beauty trends. Gel eyeliners becoming more widely available thanks to viral beauty challenges and tutorials, which encourage users to try out various looks. Sales have increased even more as a result of the greater visibility, as users try to imitate the styles they see online.

"Current Consumer Preference for Long-Lasting Products to expand the market growth"

Gel eyeliners are preferred due to their smudge-proof and long-wearing compositions, and cosmetics that can survive daily activities is highly valued. These items are very popular since they can stay looking new all day, even under difficult situations. Because of this, the increasing need for makeup that is long-lasting and high-performing encourage the market for gel eyeliners to grow.

Restraining Factor

"High Competition from Other Gel Eyeliner Types to Potentially Impede Market Growth"

Because pencil, liquid, and marker-style eyeliners are more portable and easier to use than gel eyeliners, many consumers still choose them despite gel's widespread appeal. For quick application, pencil eyeliners are frequently seen to be more convenient, especially for novices or those who like a softer look. While marker-style eyeliners combine the precision of liquid with the convenience of use of a pen, liquid eyeliners are preferred for their ability to make sharp, exact lines without the need for a brush. Gel eyeliners face fierce competition from this array of possibilities since customers select items according to their individual demands and preferences.

Opportunity

"Growing Online Sales Presence to Create Opportunity for the Product in the Market"

With more options and convenience than physical storefronts, e-commerce has completely changed how customers buy for beauty items. Gel Eyeliner market companies are reaching out to a worldwide audience through internet channels; they are also improving the buying experience by utilizing influencer relationships, virtual try-on tools, and targeted advertisements. Many customers now prefer internet shopping over traditional brick-and-mortar stores because it allows them to peruse product comparisons, read reviews, and access exclusive offers. Furthermore, the COVID-19 pandemic hastened the shift in beauty retail onto online platforms, with a strong emphasis now being placed on digital marketing tactics by firms. It is anticipated that this tendency will only intensify further as online beauty buying becomes a modern consumer's go-to option for tailored and practical shopping experiences.

Challenge

"Supply Chain Disruptions Gel Eyeliner Market Could Be a Potential Challenge for Consumers"

Delays in product manufacturing and distribution have had a major influence on the Gel Eyeliner market on a global scale. the COVID pandemic resulted in raw material shortages, logistical difficulties, and higher transportation costs, all of which had an impact on the accessibility of cosmetics. A lot of manufacturers had trouble keeping steady supply levels, which led to stockouts and less options for customers to choose from. The supply chain is now even more complicated due to shifting international trade regulations and transportation limitations. In an effort to reduce potential risks, businesses are investigating more robust supply chain techniques as the market continues to improve. Examples of these methods include diversifying suppliers and boosting local production.

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GEL EYELINER MARKETREGIONAL INSIGHTS

• North America

A very discriminating consumer base that appreciates both product quality and ethical sourcing characterizes the United States Gel Eyeliner market in North America. This region's consumers are becoming more and more lured to beauty products with cutting-edge features including precise application, long-lasting wear, and water-resistant formulas. Sustainability is becoming a key concern for beauty firms in North America due to the increase in demand for cruelty-free, vegan, and clean cosmetics brought about by increased awareness of ingredients and production processes. Aligned with larger social and environmental movements, there is a significant shift in the United States Gel Eyeliner market which leads the regional market, toward cruelty-free certifications and plant-based components. Furthermore, influencer-driven marketing and the emergence of independent beauty businesses are driving the need for specialty gel eyeliners.

• Europe

Europe: European customers are willing to spend money on high-quality gel eyeliners that provide exceptional performance and longevity. They also have a strong affinity for luxury cosmetic goods. In response to the growing expectations of an environmentally conscious consumer base, firms are progressively utilizing sustainable packaging and ingredients that are sourced ethically. Europe is a leader in the adoption of vegan and cruelty free formulations, thanks to regulatory frameworks like the Europe stringent requirements on cosmetic safety and animal testing that further propel the market's transition towards clean beauty goods.

• Asia

The fast urbanization and growing disposable incomes in the Asia area are causing people to pay more attention to beauty and personal grooming products, such as gel eyeliners. Western cosmetics trends, like the dramatic eyeliner looks and the elaborate makeup looks are becoming more and more popular, particularly with younger customers. With consumers flocking to online retail for the newest beauty items and trends, e-commerce platforms and social media influencers play a critical role in boosting product awareness and accessibility, helping to the region's rapid market expansion.

KEY INDUSTRY PLAYERS

The gel eyeliner industry is fiercely competitive, with a number of major competitors standing out for their creativity and market dominance. recognized Maybelline has a broad selection of gel eyeliners to suit every taste, ranging from dramatic and bold to delicate and sophisticated. Makeup professionals love Cosmetics' gel eyeliners for their superior performance and quality. The brand is well-known for producing professional-grade makeup. A notable participant in the market is Bobbi Brown, renowned for producing opulent and effective gel eyeliners that appeal to both mainstream consumers and beauty connoisseurs. Gel eyeliners are widely available from Loral, which accessibility and affordability while upholding strict quality standards. These businesses, along with others, continue to lead the industry with their creative product lines, inventive formulations, and robust customer involvement.

List of Top Gel Eyeliner Companies

• L'Oréal Paris: France.
• Estée Lauder: U.S.
• Procter & Gamble (P&G): U.S.
• LVMH: France.
• Shiseido: Japan.
• Dior: France.
• Amore pacific: South Korea.
• Chanel: France.
• Sisley: France.
• Jordana Cosmetics: U.S.
• Revlon: U.S.
• Jane Iredale: U.S.
• Kate: Japan.
• Almay: U.S.
• Physicians Formula: U.S.
• VOV: South Korea.
• Mary Kay: U.S.
• Marie Dangar: China.
• Carslan: China.
• Flamingo: U.S
• Bleu nuit: South Korea.

INDUSTRIAL DEVELOPMENT

September 2024: New Product Launches To improve product performance and cater to changing consumer tastes, top companies are always improving the formulations of their gel eyeliners. In order to accommodate a broad range of appearances and skin tones, new releases have included advancements like extended wear formulations, water-resistant qualities, and wider colour palettes. These developments, which demonstrate the industry's dedication to satisfying the many demands of beauty aficionados, are meant to give consumers more brilliant colour options, enhanced durability, and simplicity of application.

REPORT COVERAGE

The gel eyeliner market is thoroughly examined in this study, which also includes in-depth analyses of market size, growth, and industry trends. Offering insights into consumer preferences and market dynamics, it provides market segmentation by type (Women, Males for Fashion, Girls) and application (Online Store, Supermarket, Direct Store). The paper highlights the main growth drivers and difficulties in each region, providing regional analysis for North America, Europe, and Asia-Pacific. The impact of COVID, new product developments, and important industry participants are also examined. The report's overall goal is to provide stakeholders with a picture of the business landscape so they can navigate opportunities and make informed strategic decisions.