Inflight Advertising Market Size, Share, Growth, and Industry Analysis by Type (Display Systems, Inflight Magazines, Inflight Apps, Baggage Tags, Inflight Advertising) By Application (Business Aircraft and Passenger Aircraft), Regional Insights, and Forecast From 2024 To 2032

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Inflight Advertising Market Report Overview

The global inflight advertising market size was USD 0.4 billion in 2023 and is projected to grow from USD 0.43 billion in 2024 to USD 0.68 billion by 2032, exhibiting a CAGR of 6% during the forecast period. Asia-Pacific holds leading position in inflight advertising market share in 2023.

Inflight advertising incorporates the mode of advertising through setback tray tables, overhead storage bins, in-flight magazines, and sales pitches by the respective flight attendants.

The inflight advertising market growth is estimated to be driven by the growing demand for digital advertising services, increased passenger traffic, and a growing number of business aircraft. The advertising delivers promotional messenger to the on-board passengers on flights. Today, huge demand for display advertising is making it easier to promote brands and huge development in new technologies is predicted to surge market progress in the forthcoming years. A rise in the need for aerial adverting and the huge adoption of unique marketing among the population is anticipated to surge market growth in the upcoming years. Increased penetration of smartphones among consumers and rising demand for entertainment and connectivity services in flights are expected to drive market progress. On the contrary, the shift towards e-commerce platform advertising and entertainment advertising, such as live TV services, is anticipated to harm market progress in the forthcoming years.

COVID-19 Impact: Decline In-Flight Activities and Travel Ban to Restrict Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with inflight advertising experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

Decline in-flight activities due to lockdown restrictions globally restrict the market growth. Further, social distance protocols and the high need to control the spread of the coronavirus influenced travel ban, which affected market progress. Closure of airports at the early stage of COVID-19 and the lack of flight attendants during the pandemic period harm market growth

LATEST TRENDS

"Increased Adoption of Passenger Aircraft to Flourish Market Progress"

Passenger aircraft are growing due to the increased adoption of aircraft as a means of communication. In the 1950s, airlines adopted in-flight marketing. Marketing provides an opportunity to sell services or products directly to consumers in flight. Inflight advertising incorporates the mode of advertising through setback tray tables, overhead storage bins, in-flight magazines, and sales pitches by the respective flight attendants. Further, the presence of a large number of market players and increased investment in adverting is estimated to flourish market growth in the forthcoming years.

Inflight Advertising Market Segmentation

• By Type

Based on type, the market is divided into display systems, inflight magazines, inflight apps, baggage tags, inflight advertising.

Display Systems are expected to be the top part of type segmentation

• By Application

Based on the application, the market is divided into business aircraft and passenger aircraft.

Passenger aircraft is expected to be the top part of application segmentation.

DRIVING FACTORS

"Growing Demand for Advertising to Fuel Market Growth"

The inflight advertising market growth is estimated to be driven by the growing demand for digital advertising services, increased passenger traffic, and a growing number of business aircraft. The advertising delivers promotional messenger to the onboard passengers on flights. Today, huge demand for display advertising is making it easier to promote brands and huge development in new technologies is predicted to surge market progress in the forthcoming years. A rise in the need for aerial adverting and huge adoption of unique marketing among the population is anticipated to surge market growth in the upcoming years. Increased penetration of smartphones among consumers and rising demand for entertainment and connectivity services in flights are expected to drive market progress.

"Increased Adoption of Inflight Magazines and Display Systems to Surge Market Growth "

Increasing demand for display systems in flights and airports. The display systems include such as overhead bins, seatback screens, and window displays which turned into digital billboards or video screens. Further, magazines are available in-flight, allowing marketers to create a more personal connection with their target audience as a passenger. These factors are anticipated to surge market progress in the upcoming years. Development in technology and exposure to online platforms is projected to expand market development.

RESTRAINING FACTORS

"Increased Shift Towards E-Commerce Platform Advertising to Hinder Market Growth "

Shift towards e-commerce platform advertising and entertainment advertising, such as live TV services is anticipated to harm market progress in the forthcoming years.

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Inflight Advertising Market Regional Insights

"High Penetration Rates for In-Flight Advertising in North America to Drive Market Share "

North America is expected to dominate the inflight advertising market share owing to high penetration rates for in-flight advertising. Today, huge demand for display advertising is making it easier to promote brands and huge development in new technologies is predicted to surge market progress in the forthcoming years. A rise in the need for aerial adverting and huge adoption of unique marketing among the population is anticipated to surge market growth in the upcoming years. Increased penetration of smartphones among consumers and rising demand for entertainment and connectivity services in flights are expected to drive market progress.

Europe is anticipated to account for significant market growth due to the increased adoption of aircraft as a means of communication. In the 1950s, airlines adopted in-flight marketing. Marketing allows selling services or products directly to consumers in flight. Inflight advertising incorporates the mode of advertising through setback tray tables, overhead storage bins, in-flight magazines, and sales pitches by the respective flight attendants. Further, the presence of a large number of market players and increased investment in adverting is estimated to flourish market growth in the forthcoming years.

KEY INDUSTRY PLAYERS

"Leading Players Adopt New Strategies to Stay Competitive"

The report covers information about the list of market players and their latest development in the industry. The information includes mergers, partnerships, acquisitions, technological developments, and production lines. Other aspects examined for this market include complete research on companies producing and introducing the latest products, regions they conduct their operations in, automation, technology adoption, generating the most revenue, and making a difference with their products.

LIST OF TOP INFLIGHT ADVERTISING COMPANIES

• Global Eagle (U.S.)
• Panasonic Avionics Corporation (U.S.)
• IMM International (Switzerland)
• MaXposure Media Group (I) Pvt. Ltd. (U.S.)
• EAM Advertising LLC (U.S.)
• INK (Singapore)
• Atin OOH (India)
• Global On-board Partners (U.S.)
• Blue Mushroom (India)
• The Zagoren Collective (U.S.)

REPORT COVERAGE

This research profiles a report with general studies that explain the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by examining the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, and others. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.