Online Fundraising Platforms Market Size, Share, Growth, and Industry Analysis, By Type (Cloud-based, On-premise), By Application (Individuals, Organizations), Regional Insights, and Forecast To 2033

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ONLINE FUNDRAISING PLATFORMS MARKET REPORT OVERVIEW

The global online fundraising platforms Market size was valued at approximately USD 9.2 billion in 2024 and is expected to reach USD 26 billion by 2033, growing at a compound annual growth rate (CAGR) of about 12.30% from 2025 to 2033.

As more and more people and organizations adopt the internet to raise money, the market for online fundraising platforms has been becoming increasingly explosive. These platforms provide users with the ability to build campaigns, raise donations, and to target supporters without breaking a sweat from their computers. The simple advantage of online fundraising has steered the fundraisers into it, furthering to meet a wider number of people from all over the world. There are two main types of platforms: cloud-based and on-premise. They are hosting their platforms on cloud which are completely hosted in the internet and are easy to access, secure and can handle large amount of donations. Some still use on premise platforms, which are installed on and managed from local servers, which are not as flexible as cloud based solutions. Different groups use the market as well including people who want to raise funds for personal causes, and organizations that use the platform to raise funds for charity event or community projects. Constantly, key players in this market such as Qgiv and Kickstarter are in the improvement of their services to provide better features which make it easier for people to launch successful fundraising campaigns. Key players in this market, like Qgiv and Kickstarter, are constantly improving their services to offer better features, making it easier for users to launch successful fundraising campaigns.

COVID-19 IMPACT

"Online Fundraising Platforms Industry Had a Positive Effect Due to Increased Digital Adoption during COVID-19 Pandemic"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The COVID Health pandemic has shifted the online fundraising market by many organizations and people focusing on digital platforms to raise money for the said issues during the time of economic ups and downs. As social distancing measures are in place and in person events are either cancelled or postponed, online fundraising often became a vital tool for many. The shift resulted in a sudden adoption of new ways to reach people in which they could remotely support their causes with things like live streaming and virtual events. Also, the pandemic spotlighted the necessity of mobile friendly platforms and social media integration to engage with donors more effectively in a more digital world. After initial setbacks, the online fundraising sector has displayed its flexibility and capacity for change, and has continued to fund the steadily growing number of projects. Despite initial setbacks, the online fundraising sector has proven its flexibility and ability to adapt to these challenges, ensuring continued support for various initiatives.

LATEST TRENDS

"Shift to cloud-based platforms enables more flexible, secure, and scalable fundraising solutions"

Part of the reason for the growth of online fundraising is the proliferation of audience on cloud based platforms. With these platforms it’s easier for users, and in turn, individuals and organizations can now run fundraising campaigns from anywhere in the world. They also provide greater security and scalability for their cloud solutions to help platforms succeed in handling increased traffic and donations during peak times. Now, this trend will enable more people to see the platform, simplify the donation process, and scale operations easily, resulting in more users and campaigns. This has made more and more businesses and people opt for cloud solutions over conventional, on premise systems.

ONLINE FUNDRAISING PLATFORMSMARKET SEGMENTATION

By Type

• Cloud-based: These platforms operate online, allowing users to access them from anywhere. They are popular because they offer flexibility, ease of use, and low maintenance costs.

• On-premise: These platforms are installed on a company’s servers and managed internally. They offer more control over data security but require higher upfront costs and maintenance.

By Application

• Individuals: These platforms allow individuals to raise funds for personal causes, like medical expenses or personal projects. They are easy to use and popular for small-scale fundraising efforts.

• Organizations: Used by charities, non-profits, and companies to raise large amounts of funds for various causes. These platforms often have features to handle more complex campaigns and donations.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Increased Digital Adoption Drives Fundraising Reach and Accessibility Worldwide"

Primary driving factors in the Online Fundraising Platforms market are shifting towards the digital fundraising solutions. As the internet and mobile technology are becoming more and more relied on by individuals and organization of raising money is taking place online. The advantages of Cloud based fundraising platforms are that they provide a more user friendly and cost effective alternative to setting up and managing campaigns. That digital adoption allows fundraisers to speak to a larger, more diverse audience (all the more likely to succeed). With their convenience, security, and scalability, digital platforms are now an attractive choice and can be widely adopted in various fields such as non profit, startups, and personal fundraising.

"Social Media's Influence Enhances Campaign Visibility and Donor Engagement Efforts"

Traffic drive to online fundraising campaigns has highly been boosted by social media, who have largely been involved massively in growth of the market. Because the fundraisers are able to run on platforms like Facebook, Instagram and Twitter, campaigns can go viral and raise serious money. Social media provides fundraisers the opportunity to connect to potential donors in real time, share stories and create communities around causes. Integration of the social media into the online fundraising platforms expands the visibility and engagement of the campaign and donor engagement is integral part of any successful fundraising. This growing influence of social media is accelerating the adoption of online platforms and driving market growth.

Restraining Factor

"Security concerns limit trust, slowing adoption of online donation platforms"

Security and privacy are a major issue to online fundraising platforms growth. People giving to charity by giving online need to share personal and financial details, making them open to be scammed or have their data stolen. Without solid security systems, users may be reluctant to donate being that their information might be misused. This lack of trust in online platforms can slow down the overall growth of the market and prevent some potential users from fully embracing online fundraising as a safe way to contribute.

Opportunity

"Emerging regions offer growth, unlocking new user bases and opportunities"

One big potential market for online fundraising platforms is expanding into the emerging markets. In many countries where internet is becoming a lot more popular, people are turning to digital solutions for everyday lives and fundraising is no exception too. Companies attract a new group of users by offering platforms that work with local needs, languages and currencies. These markets may not have many fundraising platforms yet, meaning there’s a chance for significant growth by meeting this demand and helping individuals and organizations raise funds more easily.

Challenge

"Rising competition creates difficulty in standing out and maintaining growth"

One challenge the online fundraising market faces is the increasing competition. With more companies offering similar platforms, standing out and maintaining a loyal customer base becomes harder. New players may struggle to offer something unique that sets them apart from others. Secondly, even established platforms will have to remain innovative as the market becomes saturated. The constant need for innovation comes with the growing number of competitors and can be a big challenge to retain growth and draw in new users for companies.

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ONLINE FUNDRAISING PLATFORM MARKET REGIONAL INSIGHTS

• North America

The North American market for Online Fundraising Platforms is driven by a high rate of digital adoption and robust infrastructure. In particular, the United States Online Fundraising Platforms market dominates the region, with many platforms being developed and widely used across the country. The presence of major companies like Qgiv, Salsa, and Kickstarter has accelerated market growth. Additionally, the increasing trend of online donations, particularly through social media platforms, is significantly contributing to the expansion of fundraising platforms in this region. A high level of consumer trust in digital transactions, combined with an emphasis on charitable giving, further strengthens the market position in North America.

• Europe

Europe Online Fundraising Platforms market has enjoyed steady growth following the adoption of digital tools for charity campaigns and fundraising efforts. Countries like the UK, Germany, and France are ahead with online platforms embraced by organizations aiming to reach wider number of audiences. This also helps support the growth of social enterprises, NGOs and grassroots organisations who use these platforms to raise funds. In addition, users in the region have faith in the region’s regulatory framework and data protection laws, which makes even further growth in the market possible. With more people and organizations making the shift to digital channels, we can rest assured that the demand for secure and user friendly fundraiser platforms will thrive.

• Asia

The online fundraising platforms market in Asia Pacific has seen a rapid upward surge in growth owing to the increasing penetration of internet, smartphone and the rise in digital payments. Countries l… Market demand is fueled by the younger generations preference for online donations and the use of social media to fundraise. Platforms like Kiva and WeFunder are looking to reach the communities in the region with localized solutions and compensations serving the various populations. There is great potential for further growth with digital fundraising platforms being driven by the growing markets. The potential for further growth is significant, with emerging markets driving the demand for digital fundraising platforms.

KEY INDUSTRY PLAYERS

"Innovation and user-friendly features drive growth and maintain competitive edge"

The Online Fundraising Platforms market is controlled by a few key players like Qgiv, Salsa and Kickstarter who are always working on changing to stay immersed in the market. Specializing in providing easy to use platforms that allow one to raise funds online effortlessly. The work of these companies is to adopt features that are going to make it so easy for users to pay, to automate tracking of donation, integration with social media and across. They also prioritize data security to build trust with users. Additionally, they are innovating with advanced tools like AI-driven donation recommendations and enhanced campaign analytics to improve the fundraising experience. By constantly improving their services and expanding their reach, these companies ensure they stay competitive in a growing market.

List of Top Online Fundraising Platforms Companies

• Qgiv (U.S.)
• Salsa (U.S.)
• Double the Donation (U.S.)
• CiviCRM (U.S.)
• Fundly (U.S.)
• WeFunder (U.S.)
• Kickstarter (U.S.)
• Kiva (U.S.)
• 360 MatchPro (U.S.)
• NeonCRM (U.S.)

INDUSTRIAL DEVELOPMENT

October 2021, The Online Fundraising Platforms market is controlled by a few key players like Qgiv, Salsa and Kickstarter who are always working on changing to stay immersed in the market. Specializing in providing easy to use platforms that allow one to raise funds online effortlessly. The work of these companies is to adopt features that are going to make it so easy for users to pay, to automate tracking of donation, integration with social media and across.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Online Fundraising Platforms market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies, and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.