Functional Drinks Market Size, Share, Growth, and Industry Analysis, By Type (Energy Beverages, Functional Fruit and Vegetable Juices, Sports Beverages, Functional Water, Other), By Application (Offline Stores, Online Stores), Regional Insights and Forecast From 2025 To 2033

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FUNCTIONAL DRINKS MARKET REPORT OVERVIEW

The global functional drinks market size is estimated to grow from USD 77.71 billion in 2024 to reach USD 117.37 billion by 2033, growing at a CAGR of 4.7% during the forecast period from 2025 To 2033.

Functional drinksare prepared drinks that contain unusual components that are non-alcoholic in nature. Spices, minerals, nutrients, amino acids, and a few extra raw fruits or vegetables are the most common ingredients found in the drinks. Functional beverages provide unmistakable health advantages that go beyond general dietary admission. With the impact of other substances, it provides a range of health benefits, such as safe framework enhancing, improved cholesterol executives, mental vigour, improved heart health, working on bone health, and other benefits associated with vision and eye health.

COVID-19 IMPACT

"The COVID-19 Underlying Condition Increased the Supply and Upsurged the Market Growth"

The functional drinks market share is being driven by the growing demand for innovative products including plant-based and lactose-free beverage products, and functional beverages infused with CBD are expected to be the key to the market's future growth. The ongoing COVID-19 pandemic is thought to be an uncommon occurrence that will have a substantial impact on eating and drinking habits as well as health-related issues. This kind of situation will increase demand for useful goods that help promote resistance in order to reduce the risk of illness. It is crucial that such items be regarded as fair and tenable in terms of health claims.

LATEST TRENDS

"New Product Launches are Notably Driving the Market Growth"

Vendors in the global functional drinks market have been concentrating on new product introductions in recent years. They are launching a range of flavoured goods with special health advantages. For instance, Pepsico introduced a new beverage in 2020 called Driftwell, which is designto aid consumers in unwinding and relaxing before night. In a similar vein, IVUSION Beverage Company LLC introduced IVUSION in 2020, a hydration beverage with less added sugar. Medical specialists were inspired to develop it by IV therapy. The functional drinks market growth will be fueled by several vendor developments during the forecasted period.

FUNCTIONAL DRINKS MARKET SEGMENTATION

By Type

Based on type the market is classified into Energy Beverages, Functional Fruit and Vegetable Juices, Sports Beverages, Functional Water, Other.

By Application

Based on application the market is classified as Offline Stores, Online Stores.

DRIVING FACTORS

"Growing Popularity of e-Commerce is the Primary Trend Driving the Market Growth "

The proliferation of smartphoneand the increase in e-commerce portals have made it possible for vendors to offer functional beverages and drinks online. Major cities in developing nations like China and India are seeing an increase in the number of online grocery stores that offer groceries on demand, including functional drinks. The market's suppliers are being encouraged by this trend to increase their internet visibility. When compared to the physical store format, this is assisting businesses in saving operational and overhead expenditures. Additionally, the advantages provided by e-commerce websites, such as simple access to information about the products and improved buying, are boosting the online sales of functional drinks. The market for functional drinks is expanding as a result of all of these factors.

"The Health Concerns in the Hectic Lifestyle to Drive Up the Market Demand "

As consumers become more aware of the health recommendations associated with certain soda pop categories, they are frequently substituting healthier options like soy-milk, probiotics, and other functional beverages with criticised categories like carbonates and squeezes. The main aspect driving the increase in interest in healthy hydration drinks has been customer education. The growing awareness of fermented beverages with natural components and the rising popularity of probiotics are to thank for the success of the healthy hydration trend.

Probiotic food products have become increasingly important in the rundown due to consumers' ever-evolving preference for beverages with a health focus. Similar to how deal promoting terms like "ready to drink" and "in a hurry" and other accommodating elements like positive bundling of all beverages offered increase demand in probiotic beverages like fermented tea. Consumers are starting to prefer functional drinks over fizzy beverages and organic product juices.

RESTRAINING FACTORS

"Increasing Concerns About Obesity are the Major ChallengesImpeding the Market Growth"

When it comes to health and wellness, weight control is the top worry for consumers. To manage their weight, consumers need food and beverages that are low in calories and sugar. Energy drinks and fruit juices are the main sources of extra sugar in the functional beverages and drinks. Energy drink cans typically have 26.5 grammes of added sugar, whereas big cans have twice as much added sugar. Additionally, there is a substantial quantity of fat, carbohydrate, caffeine, and artificial sweeteners in energy drinks.

As a result, many people refrain from drinking functional drinks. According to an American Academy of Pediatrics (APP) study, those who routinely engage in intense physical activity in hot, muggy weather only only a small amount of sports drinks. An excessive amount of consumption can lead to serious health problems like weight gain, obesity, and other problems. These elements could limit the market expansion drinks throughout the anticipated timeframe.

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FUNCTIONAL DRINKS MARKET REGIONAL INSIGHTS

"North America To Dominate The Market With Presence of Major Manufacturers and Suppliers"

It is projected that the North American continent would account for a sizable portion of the functional drink market. Regionally, North America is leading the global market with a massive offer. Experts predict that this regional market will maintain its dominance in the near future due to the growing popularity of functional drinks among all age groups and the growing demand for customised drinks. Due to the increased living standards and rising customer awareness of health and wellness in developed countries, it is anticipated to grow at the quickest rate over the projection period.

KEY INDUSTRY PLAYERS

"Prominent Manufacturers to Contribute Towards Expansion of Market"

The worldwide functional drinks market is quite fragmented due to the presence of numerous companies. In order to generate large revenues in the ensuing years, numerous businesses are engaging in big alliances and merger and acquisition plans. Other competitors are spending a lot of money and concentrating on expanding their geographic reach in order to compete well in the entire market.

List of Top Functional Drinks Companies

• Glanbia (Ireland)
• Del Monte Pacific (Singapore)
• PepsiCo Inc. (U.S.A)
• Nestle (Switzerland)
• Archer Daniels Midland (ADM) (U.S.A)
• Campbell Soup (U.S.A)
• Red Bull (Australia)
• Coca-Cola (U.S.A)
• Fonterra (New Zealand)
• Yakult (India)
• Monster Beverage (U.S.A).

REPORT COVERAGE

The report anticipates a detailed analysis of the global market size at the regional and national level, the segmentation market growth and market share. The prime objective of the report is to help user understand the market in terms of definition, market potential, influencing trends, and the challenges faced by the market. Analysis of sales, the impact of the market players, recent developments, opportunity analysis, strategic market growth analysis, territorial market expansion, and technological innovations are the subject matter explained in the report.