Potato Protein Market Size, Share, Growth, and Industry Analysis, By Type (Low Purity Potato Protein (<70%), Medium Purity Potato Protein (70%-80%), High Purity Potato Protein (>80%)), By Application (Feed Industry, Food Industry), and Regional Insights and Forecast to 2033

• 

   Request a Free Sample To Get More Information on this Market

POTATO PROTEIN MARKET OVERVIEW

The global potato protein market size was valued at USD 0.11 billion in 2024 and is expected to reach USD 0.17 billion by 2033, growing at a compound annual growth rate (CAGR) of about 4.40% from 2025 to 2033.

Potato protein is a complete, plant-primarily based, purified isolated protein fraction from potato that is recognized for an amazing profile of amino acids. The maximum not unusual utility is within the food and beverage industry as a source of animal protein opportunity with the blessings of digestibility and hypoallergenic homes. The packages are various amongst plant-primarily based protein ingredients, meat ingredients, non-meat protein ingredients, dairy merchandise and useful meals sports nutrition. In addition, it is employed in animal and pet food as a nutritive agent. Potato protein is a promising product from a sustainability and nutritional points of view for use in various market areas.

The potato protein market is growing, driven by the green movement and by the increasing tendency to consume plant-based products as a result of the specific habits of customers and/or the popularity of vegetarian and vegan lifestyles. Specifically, for sustainable production of food supply and demand is on an increasing track. Potato protein is hypoallergenic and digested easily so it is a good option for patients with food intolerances. Moreover, the expansion of the global sports nutrition market and functional food lead industries is promoting the use of the compound in protein supplements and vegetable meat products.

COVID-19 IMPACT

"Pandemic's Effect on Foodservice and Retail Sectors Shifting Demand to Packaged and Online Products"

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic disrupted global supply chains and led to transient uncooked fabric shortages and postponed manufacturing inside the potato protein market. But in the same way, it drove the transition to a plant-based consumption towards healthier and immune-strengthening aspects food. The pandemic's impact on foodservice and retail sectors shifted demand to packaged and online food products, increasing the need for plant-based protein ingredients. The market, though faced with challenges, displayed resilience and the long-term expansion originated from changing consumer attitudes.

RUSSIA-UKRAINE WAR IMPACT

"Higher Commodity Prices and Raw Material Costs Affecting Potato Protein Production"

The Russia-Ukraine conflict has affected the potato protein market via disrupting international agricultural change and deliver chains. Russia and Ukraine both are principal manufacturers of agricultural commodities and the war brought about higher commodity prices, which in flip impacted the fee associated with the production of potato protein. Further, transportation and distribution issues affected the supply of ingredients in certain areas. Nevertheless, the LTP demand for sustainable plant-based proteins continues to be robust because the markets want to substitute them to meet supply chain risks.

ISRAEL-HAMAS WAR IMPACT

"Regional Instability and Disruptions in Food Trade Affecting Supply Chains"

The Israel-Hamas war had a limited direct impact on the potato protein market, but it contributed to regional instability, particularly in the Middle East. This caused disruptions in food trade and affected the supply of certain agricultural products. Additionally, rising geopolitical tensions may have caused fluctuations in energy and transportation costs, indirectly impacting production costs for potato protein. Despite these challenges, global demand for plant-based proteins continued to grow as consumer preferences for health-conscious and sustainable food options remained strong.

LATEST TREND

"Growing Demand for Clean-Label Products Driving Trends in the Potato Protein Market"

Recently, the emergence of clean-label products has led to the increased demand in the market for potato protein products. Consumers are demanding more natural/ingestible foods with less additive per serving than conventional foods [PLD] providing information on the chemical composition and biological activity of promise compounds may be crucial in better understanding how they affect humans. Therefore, processors are increasingly committed to potato protein produced in a minimal processed way, so that it continues to be a clean, transparent and traceable ingredient for plant-based food. This trend correlates with the wider trend of healthier, and more sustainable food habits with potato protein, marketed as an allergen-free, digestible, and environmentally friendly source of protein, being used in a multitude of products.

POTATO PROTEIN MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Low Purity Potato Protein (<70%), Medium Purity Potato Protein (70%-80%), High Purity Potato Protein (>80%).

• Low Purity Potato Protein (<70%): Most notably employed in animal feed, this section provides cost-efficient, medium protein solutions with basic life ingredients for livestock and poultry feed mixes.

• Medium Purity Potato Protein (70%-80%): Commonly utilized in processed foods and functional applications, this segment balances affordability and protein concentration, making it suitable for snacks, bakery products, and dietary supplements.

• High Purity Potato Protein (>80%): Aiming at high grade market this segment is suitable for plant-based. protein products, sport nutrition and with allergens as they have a high protein level and optimal functional properties.

By Application

Based on application, the global market can be categorized into Feed Industry, Food Industry.

• Feed Industry: Potato protein is widely used in animal feed, particularly for livestock and aquaculture, due to its high nutritional value, digestibility, and suitability for promoting healthy growth.

• Food Industry: This portion is based on the usage of potato protein in plant-based foods, meat analogs, dairy substitutes and sports nutrition, and is fostered by the growing consumer demand for sustainable, non-allergenic, high protein food and dietary products.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

"Increasing Consumer Shift Toward Plant-Based Diets Driving Potato Protein Market Growth"

The growth of the potato protein marketplace is one of the major elements of the fashion of the plant-based vegetarian eating regimen. Increased concern for health, alongside the sustainability of the surroundings and the ethics of food manufacturing have given upward thrust to a growing call for plant-primarily based resources of protein. Potato protein wealthy in nutritional content material, digestibility and allergenic characteristics is now an increasing number of used in vegan and vegetarian diets. Its use in plant‐based meats, functional foods and sports nutrition fuels potato protein market growth, in turn.

"Rising Demand for Clean-Label and Allergen-Free Products Driving Potato Protein Market Growth"

The demand growth in the market for clean-label and allergen-free food is the other decisive factor in the development of the potato protein market. Consumers are increasingly looking for natural minimally processed foods, sidestepping artificial additives and frequent allergens, such as soy and gluten. As a plant-based protein and hypoallergenic nature, potato protein is in tune with these wishes. The fact that it can be incorporated into the production of clean-label products like meat substitute, dairy substitute, nutritional supplement has made it an attractive ingredient and hence its proliferation in the food and beverage industries.

Restraining Factor

"High Production Costs Restraining Growth in the Potato Protein Market"

A plank in the rate of expansion of potato protein market is the ruthlessly high cost of production caused by the extraction and purification steps. High technological solutions are needed to reach required levels of purity, which results in an end product that is relatively costly due to the non-availability of other plant-based-proteins, like soy or pea protein. More specifically, lack of understanding of potato protein in developing countries, in part, restricts its spread. These cost and attentional barriers can reduce accessibility to price-constrained consumers and manufacturers, which may have a dilutive effect on market growth.

Opportunity

"Growing Demand for Plant-Based Proteins in Emerging Economies Driving Potato Protein Market Expansion"

There exists the potential for the potato protein market to increase with the expanding trend of plant-based protein consumption in developing countries. With growing awareness around health, sustainability, and veganism across Asia-Pacific and Latin American markets, the market is at the cusp of expansion. In addition, with new extraction technologies new applications of potato protein could become available in these markets. Collaboration with food manufacturers in order to create new applications, like fortified snacks and drinks with increased protein content, could also increase demand and thereby create new growth opportunities.

Challenge

"Competition from Established Plant-Based Proteins Hindering Market Penetration"

One of the main challenges on the potato protein market, and that is, the raw material availability is seasonality and potato production variation. Climate change, plant diseases, and low yields can all destabilize the supply chain, causing costs to increase and stock to be less available. Furthermore, competition from more traditional forms of plant-based protein such as soy and pea protein is significant, as these are generally more affordable and recognisable with penetration and consumer education being important for the future development of the market.

• 

   Request a Free Sample To Get Analysis on Major Geographic Market

POTATO PROTEIN MARKET REGIONAL INSIGHTS

• North America

North America is a major market for potato protein, mainly because of the increasing need for plant-based and clean-label food products. In the US, a key role is being played by the growing awareness of, consumerism for, sustainable and allergen-free food products, which is driving uptake of both in the food and beverage sector. Moreover, the growth of the sports nutrition and functional foods markets also drives demand. In Canada, the growing interest in natural ingredients and plant-based proteins contributes to market expansion and thus to the potential of the potato protein in the region.

• Europe

Europe is a key market segment for potato protein market share due to the high emphasis on sustainability and plant-based approaches. There is an important role played by countries such as the Netherlands and Germany, both through the efficiency of their potato processing infrastructure and the introduction of new technologies. Growing consumer demand for allergen-free and clean-label products drives the use of potato protein in food uses such as meat analogs and dairy replacements. Further, tough regulations for natural ingredients and increasing health awareness drive market expansion in Europe.

• Asia

Asia is a developing market of potato protein, driven by the growing consumer interest of plant-based foods and health-minded lifestyles. In China, India, and Japan there is increasing demand for allergen-free, sustainable protein sources. Parallel to the exponential growth of the food and beverage industry, further increased amounts of vegan and vegetarian populations, there is room for potato protein applications in various formats. Moreover, the expanding sports nutrition industry and functional food demand provide great challenges for potato protein producers in the region.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market Through Innovation and Market Expansion"

The potato protein market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of wardrobe options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features in cloth wardrobes, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

One of the major components in the potato protein market (Emsland group, Roquette Frères, and KMC) are actively pursuing product expansion and the improvement of production capacity, to maintain their market position. They are investing in advanced extraction technologies to improve protein purity and reduce costs. And in most cases, they are also deepening their sustainability efforts by local sourcing and eco-friendly processing of raw materials. In addition, these companies are also becoming more collaborative with food manufacturers to bring commercially viable applications to market, like alternative protein-based products, to meet the changing consumer demand.

List of Potato ProteinCompanies

• Avebe (Netherlands)
• Tereos (France)
• Roquette (Denmark)
• AKV Langholt AMBA (Denmark)
• Emsland-StärkeGmbH (Germany)
• KMC (Kartoffelmelcentralen) (Denmark)
• Meelunie (Netherland)
• Südstärke (Germany)
• Pepees (Poland)
• PPZ Niechlow (Poland)
• Agrana (Austria)

KEY INDUSTRY DEVELOPMENTS

March 2021: Roquette has commissioned a new potato protein manufacturing facility in the United States, which considerably increases the plant-based protein manufacturing capacity of the company and addresses the increasing market demand of this protein. This pioneering state-of-the-art facility is designed for the production of high-quality potato-extracted proteins for the food, drink and ruminant feed industries. The complete move is in line with Roquette's strategy to grow its market share in the plant-based protein market and facilitate the transition to increasingly environmentally sustainable and hypoallergenic ingredient solutions for populations all over the world.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The review presents a complete assessment of the global market for potato protein, that is, market size, market trends and growth drivers. It delves into various market segments, such as type (low, medium, and high purity) and application (feed industry and food industry). The report reviews regional agendas, with a specific attention to core regions of the world, namely North America, Europe, and Asia. Additionally, it highlights the impact of external factors such as geopolitical events and consumer trends, and profiles leading industry players, their strategies, and recent developments.